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utm.io

https://utm.io· First analyzed 11 May 2026· Updated 11 May 2026
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utm.io
Desktop screenshot of utm.io
Mobile screenshot of utm.io
Mobile

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Hosting Provider

Kinsta
cloudflare.com

IP Address

172.66.40.194

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

adam.ns.cloudflare.com.amy.ns.cloudflare.com.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
922 KB
128 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
understrap-utmCustom

Technology Stack

26 Technologies Detected

Plugins

9
Popup Maker
Elementor
Gravity Forms
AddthisQ2W3 Fixed Widget
Akismet
WP Rocket
Yoast SEO
Gravity Forms

Analytics

6
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
SegmentAmplitude

Libraries

2
jQueryv3.7.1
jQuery UI

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Payments

1
Stripe

Popups & Forms

1
Sumo

Social

1
AddThis

CDN

1
Cloudflare

SEO Analysis

A86/100
26
5
0
Meta Tags14/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links4/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
U
utm.ioutm.io

UTM Management Tool for Marketing Teams | UTM.io

Build, manage, and enforce consistent UTM links across your team. Rules, templates, and Chrome extension included. Trusted by Shopify & HubSpot. Start free.

Title Length48 chars

Recommended: 50-60 chars (~303px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    8 URLs

    8 sub-sitemaps

    robots.txt

    23 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    25/100
    Needs Work
    7 11

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    22/25
    Machine Read.
    7/25
    Schema Data
    11/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:7%
    Words:4,228
    Token eff.:Poor Structure

    Structured Data

    6 JSON-LD
    Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary47w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    13
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    16/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    61/100
    B
    93 mg
    CO₂e / view
    922.3 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    107 mg
    vs
    Returning (cached)
    53 mg
    Annual (10K/mo)
    11.2 kg
    Emission Segments
    Data Center
    5 mg
    Network
    27 mg
    Device
    61 mg
    Resource Breakdown
    JavaScript
    407.7 KB
    Images
    105.6 KB
    CSS
    376.8 KB
    HTML
    32.2 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    35%Critical
    Critical / Transactional

    HTTPS

    WAF

    77d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    28.04.2026

    Valid Until

    27.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    web.utm.io*.web.utm.io

    SHA-256 Fingerprint

    28:D4:2E:1C:FD:D0:57:00:4E:77:75:C4:D9:A9:14:D3:CB:73:FA:52...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 0s(public, max-age=0, s-maxage=3600)
    cache-tag
    b81cbea1-01f7-4ba2-bbae-b9db4a5f7246,76359975a319424fbe1f22e...
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9f9cfba2bee5bb8a-CDG
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt2.aspmx.l.google.com
    aspmx3.googlemail.com
    aspmx2.googlemail.com
    alt1.aspmx.l.google.com

    +1 more

    Domain Information

    utm.io

    Domain Age
    12y 11m

    Created

    09.06.2013

    Expires

    09.06.2026

    Last Updated

    24.07.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly37 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    robotolight

    WCAG Partial
    81/100
    Readability
    /30
    29/30

    16px · LH 1.50

    Hierarchy
    /20
    19/20

    3.38x ratio · ✓ H1→H6

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    18/25

    1 font · 4 req

    Heading Font

    robotolight

    Sans54px

    Body Font

    robotolight

    Sans16px

    Contrast Ratio

    1:1

    13 issues

    Reading Comfort

    ~53 CPL

    Optimal (45–75)
    54px
    h1
    36px
    h2
    28px
    h3
    22px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~53 chars/line (ideal 45–75 CPL).

    ⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    Buy on MyFontsFluid Type (rem)Flesch 47

    Color Palette

    7 unique colors
    Light
    #ffffff
    Background· 74.6%
    #e2f3f7
    Accent· 9.2%
    #cfd7db
    Border· 4.800000000000001%
    #b5bfc3
    Secondary· 4.5%
    #6f77c0
    Secondary· 2.4%
    #8cd6e0
    Primary· 1.8%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Customer Support

    1
    Help ScoutSMB

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    Social Media

    1
    AddThisFree

    Social widgets and sharing tools

    6

    Categories

    8

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    11
    Async
    0
    Defer

    Top Script Sources

    beacon-v2.helpscout.net(3)googletagmanager.com(2)google-analytics.com(2)connect.facebook.net(2)snap.licdn.com(1)

    Website Identity

    UTM.io

    UTM.io

    Organization

    UTM.io is a UTM parameter management and campaign tracking platform for enterprise marketing teams. It enables consistent UTM link building, naming convention enforcement, team collaboration, and link shortening.

    help@utm.io
    web.utm.io/
    12 years old
    Location detected: 🇨🇦 Canadavia ip
    GoDaddy.com, LLC📧 Google Workspaceen-US

    Sponsored

    Last analyzed: 11 May 2026 at 00:14

    Historical Analysis & Change Tracking