Amplitude

What Is Amplitude?

Amplitude is a digital analytics platform built for product and growth teams to understand user behavior, identify opportunities, and measure the impact of product changes. Founded in 2012 by Spenser Skates and Curtis Liu, Amplitude serves companies including PayPal, Walmart, NBC Universal, and Atlassian.

Behavioral Analytics

Amplitude captures user events and properties to build a comprehensive picture of product usage. Behavioral Cohorting groups users based on actions they have or haven't taken, enabling comparison between engaged and churned user segments.

Analysis Capabilities

Event Segmentation breaks down event volume and frequency by any dimension. Funnel Analysis measures conversion through defined steps with time-to-convert metrics. Retention Analysis visualizes return rates over custom time periods. User Journey mapping shows the paths users take through the product.

Pathfinder discovers common user flows without predefined paths, revealing how users naturally navigate the product. Impact Analysis measures the causal effect of specific events on metrics like retention and conversion.

Experimentation

Amplitude Experiment provides A/B testing integrated with analytics data. Experiments can target behavioral cohorts, and results are analyzed using the same analytics infrastructure. This integration ensures that experiment analysis has the full context of user behavior.

Why Use Amplitude

Growth and product teams needing sophisticated behavioral analysis choose Amplitude. The combination of behavioral cohorting, journey analysis, and integrated experimentation provides a unified platform for understanding and optimizing the product experience.