Gravity Forms

What Is Gravity Forms?

Gravity Forms is a premium WordPress form plugin that provides an advanced drag-and-drop form builder with conditional logic, multi-page forms, file uploads, payment processing, and extensive third-party integrations. Developed by Rocketgenius, Gravity Forms has been a cornerstone of the WordPress ecosystem since 2009.

Form Builder

The drag-and-drop builder creates forms with standard fields (text, email, phone, address), advanced fields (file upload, list, post), pricing fields (product, quantity, total), and layout fields (section, page break, HTML). Conditional logic shows or hides fields based on user input, creating dynamic form experiences.

Integrations

Gravity Forms integrates with dozens of services including Mailchimp, HubSpot, Stripe, PayPal, Slack, Zapier, ActiveCampaign, and Salesforce. These integrations enable forms to trigger CRM updates, payment processing, email subscriptions, and workflow automation.

Advanced Features

Multi-Page Forms break long forms into manageable steps with progress indicators. Save and Continue lets users save incomplete submissions and return later. Entry Management provides a searchable database of form submissions within WordPress.

Developer API

Extensive PHP hooks and JavaScript filters enable customizing every aspect of form behavior, validation, submission processing, and display. The REST API provides programmatic access to forms and entries.

Why Choose Gravity Forms

WordPress sites requiring complex forms with conditional logic, payment processing, or business workflow integration choose Gravity Forms. Its stability, extensive integrations, and developer API make it suitable for business-critical form implementations.