Leading WordPress page builder with drag-and-drop editor, 100+ widgets, theme builder, and WooCommerce integration. 16M+ active sites.

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Updated 11 Feb 2026

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What Is Elementor?

Elementor is the leading WordPress page builder plugin with over five million active installations. Founded in 2016 by Yoni Luksenberg and Ariel Klikstein, Elementor provides a visual drag-and-drop editor that enables building sophisticated WordPress pages without coding.

Visual Editor

Elementor's editor works in real-time, showing changes as they are made. The interface provides section, column, and widget controls for building layouts visually. Every element can be styled with typography, colors, spacing, borders, shadows, and animations through intuitive panels.

Responsive Controls allow adjusting layouts, font sizes, spacing, and visibility for desktop, tablet, and mobile breakpoints. Elements can be hidden on specific devices for optimized mobile experiences.

Widget Library

The widget library includes text editors, images, video, icons, buttons, dividers, spacers, image galleries, carousels, counters, progress bars, testimonials, tabs, accordions, social icons, star ratings, and many more. Third-party addon plugins add hundreds of additional widgets.

Theme Builder

Elementor Pro's Theme Builder enables designing every part of a WordPress site visually, including headers, footers, single post templates, archive pages, search results, and 404 pages. Dynamic content tags pull data from WordPress and custom fields for template-driven designs.

Popup Builder

The integrated popup builder creates modals, slide-ins, notification bars, and full-screen overlays with targeting rules based on page, referral source, device, user role, and behavior triggers like exit intent and scroll percentage.

WooCommerce Builder

Elementor Pro includes WooCommerce-specific widgets and templates for designing product pages, shop archives, cart, checkout, and my account pages with the same visual approach.

Performance

Elementor has invested in performance improvements including reduced DOM output, optimized CSS generation, lazy loading of widgets, and improved asset loading. The built-in performance features help mitigate the overhead inherent in page builder plugins.

Why Choose Elementor

WordPress users wanting complete visual control over their site design without coding choose Elementor. The combination of visual editing, theme building, popup creation, and WooCommerce integration makes it a comprehensive design toolkit for WordPress.