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scoutshop.org

https://scoutshop.org· First analyzed 12 May 2026· Updated 12 May 2026
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scoutshop.org
Desktop screenshot of scoutshop.org
Mobile screenshot of scoutshop.org
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.248.160.137

Site Location

🇺🇸 Springfield, United Statesvia schema_nap

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns6.markmonitor.com.ns2.markmonitor.com.ns1.markmonitor.com.ns7.markmonitor.com.+3 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
680 ms10%
Speed Index
884 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
370 KB
175 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Framework
Alpine.js
Styling
Tailwind CSS
CMS
Magento
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Cloudflare

Technology Stack

41 Technologies Detected

Analytics

15
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Mixpanel
AmplitudeHeap AnalyticsPlausible AnalyticsMatomoFullStoryCrazy EggMicrosoft ClarityPostHogHeapPlausible

Advertising

7
Google AdsPinterest TagTikTok PixelMicrosoft AdvertisingCriteoTaboolaOutbrain

Other

4
OptimizelyVWOGoogle OptimizeAB Tasty

UI Components

2
SwiperFancybox

Fonts

2
Google FontsAdobe Fonts (Typekit)

Customer Support

2
IntercomZendesk

Frameworks

1
Alpine.js

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Libraries

1
Animate.css

Security

1
reCAPTCHA

SEO Analysis

C61/100
17
8
1
Meta Tags9/15
Content6/12
Headings8/8
Technical19/21
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
S
scoutshop.orgscoutshop.org

Official Scouting America Scout Shop - Online Store for All Your Sc...

Official online store for Scouting America® - offering outdoor gear, Scout uniforms, camping supplies and Scouting expertise. Support BSA® with every purchase!

Title truncated.
Title Length79 chars

Recommended: 50-60 chars (~476px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (79 chars, ~476px). Will be truncated in search results.

9 issues found

Upgrade to view details

Local SEO

Local Search Readiness

33/100
Needs Work
9 12

Sponsored

AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,723
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary24w
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
11
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
12/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
37 mg
CO₂e / view
369.7 KB
Page Weight
90%
Cleaner Than
New Visitor
43 mg
vs
Returning (cached)
21 mg
Annual (10K/mo)
4.5 kg
Emission Segments
Data Center
2 mg
Network
11 mg
Device
25 mg
Resource Breakdown
JavaScript
4.7 KB
Images
231.2 KB
HTML
126.3 KB
Other
7.6 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

25%Critical
Critical / Transactional

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.04.2026

Valid Until

02.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.scoutshop.org

SHA-256 Fingerprint

7B:77:00:A7:22:93:15:91:E3:D2:22:4C:28:01:C4:B7:CF:8B:47:98...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9facb9b95ce9edd4-MXP
content-encoding
⚡ Brotli(br)
content-security-policy-report-only
font-src www.paypalobjects.com fonts.gstatic.com use.typekit...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

scoutshop-org.mail.protection.outlook.com

Domain Information

scoutshop.org

Domain Age
21y 10m

Created

26.06.2004

Expires

26.06.2027

Last Updated

30.05.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly16 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Arial + Work Sans

WCAG Partial
78/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
15/20

0.88x ratio · ✓ H1→H6

WCAG
/25
19/25

1.66:1 min contrast

Performance
/25
20/25

System fonts

Heading Font

Arial

Sans14px

Body Font

Work Sans

Sans16px

Contrast Ratio

1.66:1

1 issue

Reading Comfort

~52 CPL

Optimal (45–75)
14px
h1
36px
h2
28px
h3
20px
h4
16px
p
Perfect Fourth
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

✅ Easy to read: Flesch score 71/100 — accessible to general audiences.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.7:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

Flesch 71

Color Palette

12 unique colors
4.77:1 AA Dark
#727272
Other· 21.9%
#fefefe
Text· 6.6%
#0c3f67
Primary· 14.200000000000001%
#1a2e48
Secondary· 10%
#0a1d34
Accent· 9.9%
#342f25
Secondary· 7.2%
#26566c
Secondary· 6.3%
#6a5a3c
Secondary· 5.9%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

4
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree
Crazy EggSMB

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

4

Categories

8

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Amazon Publisher Services

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
15
Async
0
Defer

Top Script Sources

googletagmanager.com(4)scoutshop.org(3)js.klevu.com(3)consent.cookiebot.com(2)connect.facebook.net(2)

Website Identity

Scouting America

Scouting America

Organization

Official online store for Scouting America - offering outdoor gear, Scout uniforms, camping supplies, and Scouting expertise. Support BSA with every purchase

customerservice@scoutshop.org
+18003230736
www.scoutshop.org/
21 years old

5231 South Sixth Street Rd, Springfield

62703, Springfield, Illinois

US

Location detected: 🇺🇸 United States, Springfieldvia schema_nap
MarkMonitor Inc.📧 Microsoft 365en

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Last analyzed: 12 May 2026 at 22:06

Historical Analysis & Change Tracking