Plausible

What Is Plausible?

Plausible is a lightweight, open-source, privacy-friendly web analytics platform. Founded in 2019 by Uku Taht and Marko Saric, Plausible provides essential website metrics without tracking personal data, using cookies, or requiring consent banners. The tracking script weighs under 1 kilobyte, roughly 45 times smaller than Google Analytics.

Privacy-First Design

Plausible does not use cookies, does not collect personal data, and does not track users across websites. All data is aggregated, meaning there are no individual user profiles. This design makes Plausible compliant with GDPR, CCPA, and PECR without requiring cookie consent banners.

Essential Metrics

The single-page dashboard displays visitors, page views, bounce rate, visit duration, and traffic sources. Referral sources show which websites, search engines, social networks, and campaigns drive traffic. Location, device, browser, and operating system breakdowns provide audience insights.

Goal Conversions track specific actions like button clicks, form submissions, and page visits. Custom events extend tracking to business-specific interactions. Revenue attribution connects conversions to monetary values.

Open Source

Plausible's code is publicly available under the AGPL license. Teams can self-host the platform on their own infrastructure for complete data ownership, or use the managed cloud service for convenience.

Why Use Plausible

Website owners who value visitor privacy, want to avoid cookie consent complexity, and need essential metrics without overwhelming dashboards choose Plausible. Its lightweight script also contributes to better page performance.