Heap

What Is Heap?

Heap is an auto-capture analytics platform that automatically records every user interaction on websites and applications without manual event tracking implementation. Founded in 2013 and acquired by Contentsquare in 2023, Heap enables retroactive analysis of user behavior, allowing teams to answer questions about past behavior without having planned the tracking in advance.

Auto-Capture

Heap's defining feature is automatic capture of all user interactions including clicks, page views, form submissions, field changes, and custom events. This eliminates the traditional analytics challenge of discovering that you need data about an interaction only after realizing you never set up tracking for it.

Retroactive Analysis

Because all interactions are captured from the moment Heap is installed, teams can define events and analyze historical data retroactively. A question about user behavior from three months ago can be answered today even if no one anticipated the question when Heap was deployed.

Analysis Tools

Heap provides funnels, retention analysis, path analysis, user segmentation, and effort analysis. Digital Experience Insights automatically surface opportunities for improvement by identifying where users experience friction.

Why Use Heap

Product and growth teams that want complete behavioral data without ongoing tracking implementation choose Heap. The auto-capture approach ensures no interaction goes unrecorded and enables analysis of past behavior without planning.