WPBakery Page Builder

WPBakery Page Builder (formerly Visual Composer) is a popular WordPress page builder plugin that allows users to create complex website layouts using a drag-and-drop interface. It offers a frontend and backend editor, pre-designed templates, and a wide array of elements to customize content without needing to code.

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Updated 24 May 2026

Websites Using WPBakery Page Builder

Overview

WPBakery Page Builder, originally known as Visual Composer, is a leading drag-and-drop page builder plugin for WordPress. It empowers users, regardless of their coding expertise, to design and manage website layouts with ease. By providing a visual interface, it significantly simplifies the process of creating intricate and professional-looking web pages. The plugin is widely adopted by WordPress users for its flexibility and extensive feature set, making it a go-to solution for website customization.

Key Features

  • Drag-and-Drop Interface: The core feature is its intuitive visual editor, allowing users to add, arrange, and modify content elements by simply dragging and dropping them into place.
  • Frontend and Backend Editors: WPBakery offers both a live frontend editor for real-time visual feedback and a backend editor for a more structured approach to layout design.
  • Pre-designed Templates and Layouts: A library of professionally designed templates and pre-built layouts can be used as a starting point or inspiration for new pages.
  • Extensive Element Library: The plugin includes a vast collection of content elements (like text blocks, images, buttons, sliders, and more) that can be customized to fit specific design needs.
  • Responsive Design: WPBakery ensures that the created layouts are responsive, adapting seamlessly to different screen sizes and devices (desktops, tablets, and mobiles).
  • Theme Compatibility: It is designed to work with most WordPress themes, offering broad compatibility.
  • Add-on Support: The plugin supports various third-party add-ons that extend its functionality with additional elements and features.

Typical Use Cases

WPBakery Page Builder is suitable for a wide range of users and website types:

  • Small Business Owners: To create professional-looking websites without hiring a developer.
  • Bloggers: To design visually appealing blog post layouts and landing pages.
  • Freelancers and Agencies: To efficiently build custom websites for clients.
  • E-commerce Stores: To create attractive product pages and promotional landing pages.
  • Portfolio Websites: To showcase creative work with dynamic and engaging layouts.

Pricing & Hosting Model

WPBakery Page Builder operates on a premium plugin model. It is a paid product that can be purchased directly from its official website or through marketplaces like CodeCanyon. Once purchased, users receive a license that typically includes access to updates and support for a specified period (often one year, with options for extension). The plugin is installed on a WordPress website, meaning the hosting is managed by the user on their chosen web hosting provider. There is no separate hosting service provided by WPBakery itself; it is purely a software component for self-hosted WordPress sites.

Alternatives

While WPBakery Page Builder is a powerful tool, several other excellent page builder plugins are available for WordPress, each with its own strengths:

  • Elementor: Known for its extensive features, intuitive interface, and a large ecosystem of add-ons. It offers both a free and a premium version.
  • Beaver Builder: Highly regarded for its developer-friendliness, clean code, and stability. It also has a free and a premium tier.
  • Divi Builder: Part of the Elegant Themes package, Divi is a very popular all-in-one theme and page builder known for its advanced design options and extensive template library.
  • Gutenberg (Block Editor): WordPress's native block editor has evolved significantly and offers a robust content creation experience for many users, especially when combined with block-based themes and plugins.