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nilsenreport.ca

https://nilsenreport.ca· First analyzed 22 May 2026· Updated 22 May 2026
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nilsenreport.ca
Desktop screenshot of nilsenreport.ca
Mobile screenshot of nilsenreport.ca
Mobile

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Hosting Provider

cloudflare.com

IP Address

104.21.2.52

Site Location

🇨🇦 Canadavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

beth.ns.cloudflare.com.clay.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
446 ms10%
Speed Index
580 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
173 KB
88 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms
JNewsv7.1.4Custom
by Jegtheme
View Theme

Technology Stack

16 Technologies Detected

SEO Analysis

C66/100
20
8
1
Meta Tags5/15
Content10/12
Headings1/8
Technical21/25
E-E-A-T5/7
Images6/7
Links2/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
N
nilsenreport.canilsenreport.ca

Nilsen Report | Latest News

Latest News

Title Length27 chars

Recommended: 50-60 chars (~163px / 580px)

Description Length11 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap
robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D51/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
7/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:741
Token eff.:Optimal
Sections/1K:10.8

Structured Data

3 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary21w
Descriptive Headingsavg 9.3w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
60/100
8
Passed
5
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
9/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
2/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
69/100
A+
18 mg
CO₂e / view
173.2 KB
Page Weight
95%
Cleaner Than
New Visitor
20 mg
vs
Returning (cached)
10 mg
Annual (10K/mo)
2.1 kg
Emission Segments
Data Center
<0.001 g
Network
5 mg
Device
12 mg
Resource Breakdown
Images
134.7 KB
HTML
24.8 KB
Other
13.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

26%Critical
Interactive

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.04.2026

Valid Until

12.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

nilsenreport.ca*.nilsenreport.ca

SHA-256 Fingerprint

BD:46:D0:0A:EE:AF:C5:B7:3B:37:96:13:21:F8:7F:C5:A8:3A:EC:CD...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(private, max-age=0, must-revalidate, no-cache, no-store)
cf-cache-status
DYNAMIC
cf-ray
9ffeb3b5cfee23fd-SJC
content-encoding
zstd
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

50

SPF
DKIM
DMARC

MX Records (1)

nilsenreport-ca.mail.protection.outlook.com

Domain Information

nilsenreport.ca

Domain Age
14y 7m

Created

17.10.2011

Expires

17.10.2026

Last Updated

18.10.2024

Registrar

Go Daddy Domains Canada, Inc

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, user-scalable=yes

Typography & Readability

Helvetica

WCAG Fail
67/100
Readability
/30
20/30

14px · LH 1.60

Hierarchy
/20
14/20

4.29x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Helvetica

Sans60px

Body Font

Helvetica

Sans14px

Contrast Ratio

1:1

50 issues

Reading Comfort

~46 CPL

Optimal (45–75)
60px
h1
22px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

❌ Low contrast: 50 elements fail WCAG AA (min 1.0:1). Increase text/background contrast.

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.3x larger than body text.

Color Palette

11 unique colors
14.59:1 AAA Dark
#000000
Background· 62.900000000000006%
#d3d8d9
Other· 5.1%
#a9a190
Secondary· 4.4%
#64403b
Secondary· 2.9%
#f7f3e8
Primary· 2.8%
#9c7e6a
Secondary· 2.7%
#252d35
Secondary· 2.6%

Business & Marketing Stack

3 Tools Detected

Enterprise

Behavior Analytics

1

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Social Media

1

Social widgets and sharing tools

3

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google AdSenseEzoic

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
17
Async
0
Defer

Top Script Sources

go.ezodn.com(12)googletagmanager.com(3)pagead2.googlesyndication.com(2)nilsenreport.ca(2)google-analytics.com(1)

Website Identity

Nilsen Report

Nilsen Report

Organization

Latest News

nilsenreport.ca/
14 years old
Location detected: 🇨🇦 Canadavia tld
Go Daddy Domains Canada, Inc📧 Microsoft 365en-US

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Last analyzed: 22 May 2026 at 20:52

Historical Analysis & Change Tracking

nilsenreport.ca Technology Stack - Built With jQuery, Tailwind CSS, Font Awesome, Google Fonts, Google Analytics | StackOptic | StackOptic