merchantsavvy.co.uk

https://merchantsavvy.co.uk· First analyzed 14 May 2026· Updated 14 May 2026

Export

merchantsavvy.co.uk

Mobile

Sponsored

Hosting Provider

Kinsta

cloudflare.com

IP Address

162.159.135.42

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1516.awsdns-61.org.ns-1678.awsdns-17.co.uk.ns-328.awsdns-41.com.ns-897.awsdns-48.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

730 ms10%

Speed Index

949 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

115 KB

118 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

OceanWPv4.1.5

by OceanWP

View Theme

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

29 Technologies Detected

Plugins

Elementor

Plausible Analytics Thirstyaffiliates Thirstyaffiliates Pro Wp Business Cards

Analytics

Plausible Analytics Microsoft Clarity

Libraries

UI Components

Frameworks

Other

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Advertising

Microsoft Advertising

Reviews

Trustpilot

CDN

Cloudflare

SEO Analysis

B75/100

Meta Tags15/15

Content3/12

Headings6/8

Technical24/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

merchantsavvy.co.ukmerchantsavvy.co.uk

Merchant Savvy | Payment Processing & Business Finance

We help UK businesses find the best payment processor and secure the lowest card payment fees. We can also source competitive business finance rates.

Title Length54 chars

Recommended: 50-60 chars (~331px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (8 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

7 rules

Local SEO

Local Search Readiness

22/100

Needs Work

6 12

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

1/25

Schema Data

6/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:3,059

Token eff.:Poor Structure

Structured Data

4 JSON-LD

Organization×1.1WebSiteSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

75/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

8/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

77/100

A+

12 mg

CO₂e / view

115.4 KB

Page Weight

95%

Cleaner Than

New Visitor

13 mg

Returning (cached)

7 mg

Annual (10K/mo)

1.4 kg

Emission Segments

Data Center

<0.001 g

Network

3 mg

Device

8 mg

Resource Breakdown

JavaScript

57.9 KB

Images

342 B

HTML

56.9 KB

Other

348 B

Green Hosting Verified

Something Familiar

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

A+

Security Score

100%Excellent

Static / Informational

HTTPS

WAF

32d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.03.2026

Valid Until

16.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

merchantsavvy.co.uk*.merchantsavvy.co.uk

SHA-256 Fingerprint

5E:E3:45:2E:51:79:33:AC:69:3D:C5:7E:09:FD:50:00:BC:68:6B:4D...

Upgrade to view header details

HTTP Headers

Developer Console

accept-ch

Sec-CH-UA-Mobile

alt-svc

h3=":443"; ma=86400

cache-control

🔴 No Cache(no-cache)

cf-cache-status

DYNAMIC

cf-ray

9fbd3032ddb1d0d7-SOF

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt2.aspmx.l.google.com

alt1.aspmx.l.google.com

alt3.aspmx.l.google.com

aspmx.l.google.com

+1 more

Domain Information

merchantsavvy.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

iubenda

Cookie Consent Banner

iubenda

GDPR Indicators

Cookie consent banner detected

CMP: iubenda

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

83/100

Mobile Friendly41 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Lato + Roboto

WCAG AA

74/100

Readability

/30

25/30

16px · LH 1.80

Hierarchy

/20

17/20

3x ratio

WCAG

/25

21/25

4.86:1 min contrast

Performance

/25

11/25

System fonts

Heading Font

Lato

Sans48px

Body Font

Roboto

Sans16px

Contrast Ratio

4.86:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines

48px

28px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.9:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 47

Color Palette

5 unique colors

Light

#ececec

Background· 17.5%

#d7e1eb

Primary· 69.69999999999999%

#202b8c

Accent· 5.2%

#b4c3d1

Secondary· 3.8%

#72809b

Secondary· 3.8%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

PlausibleSMB

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

IubendaSMB

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

cdn.iubenda.com(4)bat.bing.com(3)merchantsavvy.co.uk(3)googletagmanager.com(2)wct-2.com(2)

Website Identity

Merchant Savvy

Organization

www.merchantsavvy.co.uk

Location detected: 🇬🇧 United Kingdomvia tld

📧 Google Workspaceen-GB

Sponsored

Last analyzed: 14 May 2026 at 22:02

Historical Analysis & Change Tracking