dotdigital.com

https://dotdigital.com· First analyzed 01 May 2026· Updated 01 May 2026

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dotdigital.com

Mobile

Sponsored

Hosting Provider

Kinsta

cloudflare.com

IP Address

172.66.0.126

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

lily.ns.cloudflare.com.vin.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.7 s10%

Speed Index

2.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

318 KB

85 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPressv6.9.4

Infrastructure

Hosting

Kinsta

CDN

Cloudflare

Technology Stack

18 Technologies Detected

Plugins

Seo By Rank Math Pro

Filebird Pro

Gravity Forms

Gravityformsrecaptcha

CSS Frameworks

Libraries

Other

AOS (Animate On Scroll)

Icon Libraries

Fonts

Analytics

Tag Managers

Marketing

Reviews

CDN

Security

SEO Analysis

A+93/100

Meta Tags13/15

Content11/12

Headings8/8

Technical25/25

E-E-A-T7/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile4/4

Indexability3/3

dotdigital.comdotdigital.com

Dotdigital: Cross-channel marketing automation platform

Turn marketing data into personalized campaigns that wow customers across all channels.

Title Length55 chars

Recommended: 50-60 chars (~331px / 580px)

Description Length87 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (39/44) — critical for accessibility and SEO

3 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

15 URLs

15 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

C60/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

13/25

Citation

19/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:788

Token eff.:Optimal

Depth:1/5

Structured Data

6 JSON-LD

Article×1.2Person×1.3Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary15w

Descriptive Headingsavg 5.9w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

79/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

71/100

A+

32 mg

CO₂e / view

318.2 KB

Page Weight

90%

Cleaner Than

New Visitor

37 mg

Returning (cached)

18 mg

Annual (10K/mo)

3.9 kg

Emission Segments

Data Center

2 mg

Network

9 mg

Device

21 mg

Resource Breakdown

JavaScript

212.9 KB

Images

7.8 KB

CSS

66.5 KB

HTML

30.9 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

46%Poor

Interactive

HTTPS

WAF

120d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

28.07.2025

Valid Until

29.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (8)

*.dotdigital.comdotdigital.co.ukdotmailer.comdotmailer.co.uk*.dotmailer.co.uk*.dotmailer.com*.dotdigital.co.ukdotdigital.com

SHA-256 Fingerprint

C8:2F:FC:A7:2E:A0:07:EB:D0:A1:02:13:A7:C6:1F:48:F0:B7:85:E1...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin

https://ve-weglot.com

age

1026

cf-apo-via

tcache

cf-cache-status

HIT

cf-edge-cache

cache,platform=wordpress

cf-ray

9f4bbfb55c6f545f-SJC

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

eu-smtp-inbound-1.mimecast.com

eu-smtp-inbound-2.mimecast.com

Domain Information

dotdigital.com

Domain Age

27y 1m

Created

30.03.1999

Expires

30.03.2027

Last Updated

16.03.2026

Registrar

1API GmbH

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly3 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

museo-sans + Roboto

WCAG Partial

67/100

Readability

/30

15/30

12px · LH 1.50

Hierarchy

/20

19/20

5x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

17/25

System fonts

Heading Font

museo-sans

Sans60px

Body Font

Roboto

Sans12px

Contrast Ratio

1:1

6 issues

Reading Comfort

~38 CPL

Narrow lines

60px

48px

36px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.0x larger than body text.

Buy on MyFontsFlesch 35

Color Palette

9 unique colors

3.2:1 AA Large Light

#ffffff

Primary· 14.2%

#978e8d

Other· 7.4%

#091673

Accent· 28%

#1c1b44

Primary· 27.9%

#c7cdd7

Secondary· 6.9%

#353050

Secondary· 3.3%

Business & Marketing Stack

6 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

dotdigital.com(5)secure.norm0care.com(2)cdn-ukwest.onetrust.com(2)webeo-web-content.s3-eu-west-1.amazonaws.com(2)js-eu1.hs-banner.com(1)

Website Identity

Dotdigital

Organization

Turn marketing data into personalized campaigns that wow customers across all channels.

27 years old

Location detected: 🇨🇦 Canadavia ip

1API GmbH📧 Mimecasten-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn

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Last analyzed: 01 May 2026 at 03:37

Historical Analysis & Change Tracking