dealertrack.com

https://dealertrack.com· First analyzed 21 May 2026· Updated 21 May 2026

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dealertrack.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

44.193.245.111

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Apache

Nameservers

ns-414.awsdns-51.com.ns-603.awsdns-11.net.ns-1486.awsdns-57.org.ns-1950.awsdns-51.co.uk.

Performance

Core Web Vitals

Weight

First Contentful Paint

2.9 s10%

Speed Index

3.8 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.5 MB

177 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

dealertrack-2024Custom

Technology Stack

25 Technologies Detected

Plugins

Godam Safe Svg Popup Maker Global Blocks Logic Hop

Gravity Forms

Gravityforms Organic Vs Direct Third Party Cookie Features Wpvote

Analytics

Fonts

Adobe Fonts (Typekit)Adobe Fonts

Libraries

CSS Frameworks

Icon Libraries

Tag Managers

Advertising

Other

Web Servers

SEO Analysis

A80/100

Meta Tags15/15

Content3/12

Headings5/8

Technical24/25

E-E-A-T7/7

Images3/7

Links4/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

dealertrack.comdealertrack.com

Connected dealership software for faster deals | Dealertrack

Explore Dealertrack solutions that connect DMS, F&I, and lenders to speed deals, boost profits, and improve customer experience. Get a demo today.

Title Length60 chars

Recommended: 50-60 chars (~363px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (8 words). Search engines need substantial content for ranking.
• Most images missing alt text (41/53) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

17 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

31/100

Needs Work

8 10

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

1/25

Schema Data

11/25

Citation

12/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:3,126

Token eff.:Poor Structure

Structured Data

6 JSON-LD

Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

85/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

64/100

156 mg

CO₂e / view

1.5 MB

Page Weight

60%

Cleaner Than

New Visitor

179 mg

Returning (cached)

89 mg

Annual (10K/mo)

18.8 kg

Emission Segments

Data Center

8 mg

Network

46 mg

Device

103 mg

Resource Breakdown

JavaScript

508.2 KB

Images

602.3 KB

CSS

10.8 KB

Fonts

105.5 KB

HTML

89.8 KB

Other

231.1 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

No WAF

154d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

08.04.2026

Valid Until

22.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

us.dealertrack.com

SHA-256 Fingerprint

98:9E:EF:09:74:36:7A:2A:9B:9E:2A:F5:A3:FF:7D:74:46:24:9D:F5...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(max-age=0, no-cache, no-store)

content-encoding

📦 Gzip(gzip)

content-length

3254

content-type

text/html

date

Thu, 21 May 2026 16:49:39 GMT

expires

Thu, 21 May 2026 16:49:39 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-0028a403.gslb.pphosted.com

mxb-0028a403.gslb.pphosted.com

Domain Information

dealertrack.com

Domain Age

26y 11m

Created

18.06.1999

Expires

18.06.2026

Last Updated

15.06.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly40 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

owners-wide + HelveticaNeueLTPro-Roman

WCAG Partial

81/100

Readability

/30

25/30

18px · LH 1.60

Hierarchy

/20

20/20

2.89x ratio · ✓ H1→H6

WCAG

/25

18/25

1:1 min contrast

Performance

/25

18/25

2 fonts · 4 req

Heading Font

owners-wide

Sans52px

Body Font

HelveticaNeueLTPro-Roman

Sans18px

Contrast Ratio

1:1

4 issues

Reading Comfort

~37 CPL

Narrow lines

52px

42px

32px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

AAdobe Fonts Buy on MyFontsFluid Type (rem)Flesch 38

Color Palette

7 unique colors

Light

#ffffff

Background· 68.89999999999999%

#e8e8f2

Secondary· 11.5%

#061a4c

Primary· 6%

#545d86

Secondary· 4.9%

#1d294a

Secondary· 4%

#a1a9b9

Secondary· 3.1%

#d0c0aa

Secondary· 1.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

A/B Testing & Optimization

OptimizelyEnterprise

Experimentation and conversion optimization

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

us.dealertrack.com(15)googletagmanager.com(1)cdn.optimizely.com(1)google.com(1)1426658.collect.igodigital.com(1)

Website Identity

Dealertrack

Organization

Explore Dealertrack solutions that connect DMS, F&I, and lenders to speed deals, boost profits, and improve customer experience. Get a demo today.

1-855-Cox-Auto

us.dealertrack.com/

26 years old

Location detected: 🇺🇸 United Statesvia ip

CSC Corporate Domains, Inc.en-US

Social Profiles

Facebook X (Twitter)LinkedIn

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Last analyzed: 21 May 2026 at 16:50

Historical Analysis & Change Tracking