Pushly

Overview

Pushly is a robust web push notification platform designed to help publishers and businesses re-engage their audience and drive repeat traffic to their websites. By leveraging browser-based push notifications, Pushly allows users to send timely and relevant messages directly to their subscribers' desktops and mobile devices, even when they are not actively browsing the site. This makes it a powerful tool for content distribution, promotion, and building a loyal readership. The platform focuses on ease of use, powerful segmentation, and actionable analytics to maximize the effectiveness of push notification campaigns.

Key Features

• One-Click Subscription: Pushly facilitates easy opt-in for users, often requiring just a single click to subscribe to notifications, thereby increasing conversion rates.
• Audience Segmentation: The platform allows for sophisticated segmentation of subscribers based on various criteria such as user behavior, location, device, and subscription date. This enables highly targeted and personalized messaging.
• Automated Campaigns: Users can set up automated notification campaigns triggered by specific events or schedules, such as new content publication, special offers, or abandoned carts.
• Rich Notifications: Pushly supports rich notifications, which can include images, buttons, and emojis, making them more engaging and informative.
• A/B Testing: The platform enables A/B testing of different notification creatives, headlines, and sending times to optimize campaign performance.
• Performance Analytics: Comprehensive analytics dashboards provide insights into key metrics like delivery rates, click-through rates (CTR), subscriber growth, and revenue generated from campaigns.
• Cross-Platform Support: Pushly notifications work across major browsers and operating systems, including desktop and mobile.
• Customization Options: Extensive customization options allow brands to align the look and feel of their push notifications with their overall brand identity.

Typical Use Cases

Pushly is widely adopted by various types of online businesses, particularly in the media and publishing industries:

• News Publishers: To alert readers about breaking news, new articles, and trending stories, driving immediate traffic back to their sites.
• E-commerce Stores: To notify customers about flash sales, new product arrivals, back-in-stock alerts, and abandoned cart reminders, boosting sales and conversions.
• Bloggers and Content Creators: To announce new blog posts, updates, or exclusive content to their subscriber base, fostering community and engagement.
• SaaS Companies: To inform users about product updates, new features, maintenance schedules, or special promotions.
• Event Organizers: To send reminders, updates, and important information to attendees before, during, and after an event.

Pricing & Hosting Model

Pushly operates on a SaaS (Software as a Service) model. Pricing is typically tiered and based on factors such as the number of active subscribers, the volume of notifications sent, and the advanced features required. While specific pricing details are usually available upon request or through a dedicated sales consultation, they offer different plans to cater to businesses of varying sizes, from small blogs to large enterprises. The platform is cloud-hosted, meaning users do not need to manage any server infrastructure; Pushly handles all the hosting and maintenance of their service.

Alternatives

Several other platforms offer similar web push notification services. Some of the prominent alternatives include:

• OneSignal: A comprehensive customer engagement platform offering push notifications, email, in-app messages, and more.
• iZooto: Another popular web push notification service, particularly strong in the publishing space, offering advanced segmentation and automation.
• SendPulse: A multi-channel marketing platform that includes web push notifications alongside email, SMS, and chatbots.
• Firebase Cloud Messaging (FCM): A free service from Google that allows developers to send notifications across platforms, though it requires more technical integration.
• Pushwoosh: A robust cross-platform push notification service with advanced segmentation and analytics capabilities.