zapposinsights.com

https://zapposinsights.com· First analyzed 20 May 2026· Updated 20 May 2026

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zapposinsights.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

3.139.43.131

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Dublin, United States

ASN

AS16509

Organization

AWS EC2 (us-east-2)

Server

Nameservers

ns-1943.awsdns-50.co.uk.ns-755.awsdns-30.net.ns-1067.awsdns-05.org.ns-166.awsdns-20.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.0 s10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

610 KB

147 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

🔀 Hybrid

Frontend

Framework

Next.js

Styling

Tailwind CSS

Infrastructure

Hosting

Amazon Web Services (AWS)

Technology Stack

11 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Amplitude

Advertising

Snapchat Pixel Microsoft Advertising Criteo

Meta Frameworks

CSS Frameworks

Tag Managers

Payments

SEO Analysis

B78/100

Meta Tags13/15

Content10/12

Headings8/8

Technical23/25

E-E-A-T0/7

Images7/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

zapposinsights.comzapposinsights.com

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Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

Title Length63 chars

Recommended: 50-60 chars (~376px / 580px)

Description Length109 chars

Recommended: 120-160 chars

Issues (0)

5 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

50 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F36/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

2/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:1%

Words:3,083

Token eff.:Poor Structure

Sections/1K:0.3

Depth:1/5

Structured Data

62 JSON-LD

Product

Citation Readiness

Opening Summary

Descriptive Headingsavg 2.8w

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

75/100

62 mg

CO₂e / view

610.3 KB

Page Weight

80%

Cleaner Than

New Visitor

70 mg

Returning (cached)

35 mg

Annual (10K/mo)

7.4 kg

Emission Segments

Data Center

3 mg

Network

18 mg

Device

41 mg

Resource Breakdown

JavaScript

417.6 KB

Images

2.0 KB

HTML

178.0 KB

Other

12.8 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

10%Critical

Critical / Transactional

HTTPS

No WAF

128d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

26.08.2025

Valid Until

25.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (5)

www.zappos.comm.zappos.comsecure-m.zappos.comsecure-www.zappos.comzappos.com

SHA-256 Fingerprint

A4:A2:03:70:CD:C0:65:66:97:34:A5:5B:4B:C8:0B:AB:5A:19:E0:F5...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=93600

cache-control

🔴 No Cache(max-age=0, no-cache, no-store)

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=utf-8

date

Wed, 20 May 2026 18:55:27 GMT

expires

Wed, 20 May 2026 18:55:27 GMT

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

us-smtp-inbound-2.mimecast.com

us-smtp-inbound-1.mimecast.com

Domain Information

zapposinsights.com

Domain Age

17y 6m

Created

12.11.2008

Expires

12.11.2026

Last Updated

11.10.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly46 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Apple Color Emoji

WCAG Partial

60/100

Readability

/30

22/30

16px · LH 1.35

Hierarchy

/20

11/20

1x ratio · ✓ H1→H6

WCAG

/25

18/25

1:1 min contrast

Performance

/25

9/25

3 fonts · 5 req

Heading Font

Apple Color Emoji

Sans16px

Body Font

Apple Color Emoji

Sans16px

Contrast Ratio

1:1

1 issue

Reading Comfort

~38 CPL

Narrow lines

16px

24px

16px

Minor Second

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.35). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFlesch 47

Color Palette

9 unique colors

Light

#ffffff

Background· 23.9%

#feecd8

Primary· 21.3%

#51391d

Secondary· 16.2%

#1a150b

Secondary· 10.7%

#86703f

Secondary· 8.5%

#cd9c65

Accent· 8.1%

#dbbc99

Secondary· 7.6%

#f1dbb4

Accent· 3.3%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google AnalyticsFree

AmplitudeMid-Market

Google Tag ManagerFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Microsoft AdsEnterprise

Snapchat PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

bat.bing.com(5)assets.services.prod.kratos.zappos.com(4)cdn.amplitude.com(2)connect.facebook.net(2)tr.snapchat.com(1)

Website Identity

Premiere Series - Packard

Product

www.zappos.com//www.zappos.com/p/footjoy-premiere-series-packard-white-pagaent-blue-denim/product/10033035/color/1123719?pf_rd_r=775897F6547D11F1A170&pf_rd_p=690fca6b-1dff-4040-848d-e667a02ee206

17 years old

Location detected: 🇺🇸 United Statesvia ip

MarkMonitor Inc.📧 Mimecasten-US

Social Profiles

Instagram TikTok

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Last analyzed: 20 May 2026 at 18:56

Historical Analysis & Change Tracking