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worldpop.org

https://worldpop.org· First analyzed 21 May 2026· Updated 21 May 2026
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worldpop.org
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Hosting Provider

University of Southampton

IP Address

152.78.136.65

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Bournemouth, United Kingdom

ASN

AS786

Organization

University of Southampton

Server

Apache

Nameservers

ns12.domaincontrol.com.ns11.domaincontrol.com.

Performance

75

Core Web Vitals

Weight

First Contentful Paint
3.1 s10%
Speed Index
4.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.9 MB
93 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Astrav4.11.14
by Brainstorm Force
View Theme

Technology Stack

23 Technologies Detected

Plugins

13
Header Footer Elementor
Html5 Audio Player
Music Player For Elementor
Elementor
Ultimate Elementor
Wpforms Lite
Elementor
Elementor
Cookie Law InfoTeachpressInteractive Geo Maps
WooCommerce
Yoast SEO

Libraries

2
jQueryv3.7.1
jQuery UI

Analytics

2
Google Analytics
Google Analytics 4

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Web Servers

1
Apachev2.4.62

Languages

1
PHPv8.0.30

SEO Analysis

A85/100
24
7
0
Meta Tags15/15
Content10/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
W
worldpop.orgworldpop.org

Open Spatial Demographic Data and Research - WorldPop

We are a leading geospatial and population research project focused on providing high quality solutions for low-and middle-income countries.

Title Length53 chars

Recommended: 50-60 chars (~328px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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    AI & LLM Readiness

    D54/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    8/25
    Citation
    19/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:1,040
    Token eff.:Optimal

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary28w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
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    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    84/100
    13
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    14/100
    F
    364 mg
    CO₂e / view
    2.9 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    415 mg
    vs
    Returning (cached)
    208 mg
    Annual (10K/mo)
    43.6 kg
    Emission Segments
    Data Center
    81 mg
    Network
    87 mg
    Device
    195 mg
    Resource Breakdown
    JavaScript
    607.0 KB
    Images
    210.0 KB
    CSS
    1.8 MB
    Fonts
    7.4 KB
    HTML
    264.9 KB
    Green Hosting Not Verified
    University of Southampton
    7 recommendations
    • •Carbon footprint recommendation preview...
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    B

    Security Score

    73%Good
    Static / Informational

    HTTPS

    No WAF

    86d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    18.05.2026

    Valid Until

    16.08.2026

    Subject Alternative Names (2)

    worldpop.orgwww.worldpop.org

    SHA-256 Fingerprint

    96:76:E3:9F:54:9B:CF:D4:05:3D:C4:09:BE:E9:91:2B:C4:57:54:B5...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    connection
    Keep-Alive
    content-type
    text/html; charset=UTF-8
    date
    Thu, 21 May 2026 23:03:16 GMT
    keep-alive
    timeout=5, max=100
    link
    <https://www.worldpop.org/wp-json/>; rel="https://api.w.org/...
    permissions-policy
    private-state-token-redemption=(self "https://www.google.com...
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    worldpop-org.mail.protection.outlook.com

    Domain Information

    worldpop.org

    Domain Age
    17y 9m

    Created

    12.08.2008

    Expires

    12.08.2027

    Last Updated

    25.05.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieYes

    Cookie Consent Banner
    CookieYes
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieYes
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly100 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    Heebo + Lato

    WCAG AA
    66/100
    Readability
    /30
    22/30

    16px · LH 1.86

    Hierarchy
    /20
    7/20
    WCAG
    /25
    21/25

    5.14:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 8 req

    Heading Font

    Heebo

    Sans

    Body Font

    Lato

    Sans16px

    Contrast Ratio

    5.14:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~59 CPL

    Optimal (45–75)
    48px
    h2
    24px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Wide line spacing (1.86). 1.4–1.6 is optimal for body text.

    ✅ Optimal line length: ~59 chars/line (ideal 45–75 CPL).

    ❌ Very complex text: Flesch score 17/100. Consider shorter sentences and simpler words.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    GGoogle FontsFluid TypeFlesch 17

    Color Palette

    8 unique colors
    2.53:1 Fail Light
    #ffffff
    Background· 33.2%
    #9fa3ad
    Secondary· 5.7%
    #eaeaef
    Border· 16.8%
    #1b4dd1
    Primary· 6.2%
    #edca43
    Accent· 4.9%
    #6a7da1
    Secondary· 3%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    2
    CookieYesSMB
    GDPR Cookie ConsentFree

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

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    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    1
    Async
    0
    Defer

    Top Script Sources

    worldpop.org(15)cdn.amcharts.com(4)googletagmanager.com(1)

    Website Identity

    WorldPop

    WorldPop

    Organization

    We are a leading geospatial and population research project focused on providing high quality solutions for low-and middle-income countries.

    www.worldpop.org/
    17 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    GoDaddy.com, LLC📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 21 May 2026 at 23:03

    Historical Analysis & Change Tracking