whatthefab.com

https://whatthefab.com· First analyzed 15 May 2026· Updated 15 May 2026

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whatthefab.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.67.149.131

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

greg.ns.cloudflare.com.meera.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

734 ms10%

Speed Index

954 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.1 MB

91 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.5.7

cms

WhatTheFabv1.1.5Custom

by Mikael Lilja

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

14 Technologies Detected

Plugins

Mediavine Trellis Images

Ultimate Addons For Gutenberg

Analytics

Libraries

CSS Frameworks

Fonts

Tag Managers

Advertising

CDN

SEO Analysis

C65/100

Meta Tags9/15

Content6/12

Headings1/8

Technical22/25

E-E-A-T0/7

Images5/7

Links2/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

whatthefab.comwhatthefab.com

Home - What The Fab

What The Fab is a travel and lifestyle blog founded by Elise Armitage. In 2019, Elise left her corporate job to chase her dreams.

Title Length19 chars

Recommended: 50-60 chars (~123px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

Local SEO

Local Search Readiness

12/100

Poor

4 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

4/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:385

Token eff.:Optimal

Structured Data

4 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary

Descriptive Headingsavg 185w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

77/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

61/100

113 mg

CO₂e / view

1.1 MB

Page Weight

70%

Cleaner Than

New Visitor

129 mg

Returning (cached)

64 mg

Annual (10K/mo)

13.5 kg

Emission Segments

Data Center

6 mg

Network

33 mg

Device

74 mg

Resource Breakdown

JavaScript

103.6 KB

Images

716.4 KB

CSS

115.5 KB

Fonts

134.8 KB

HTML

44.3 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

86%Very Good

Interactive

HTTPS

WAF

61d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

16.04.2026

Valid Until

15.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

whatthefab.com*.whatthefab.com

SHA-256 Fingerprint

8F:06:5D:A9:8B:03:FA:5E:92:53:00:81:EC:63:AE:97:C4:CE:46:B8...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 0s(max-age=0)

cf-cache-status

DYNAMIC

cf-ray

9fc093427b998f9c-BOS

content-encoding

zstd

content-security-policy

block-all-mixed-content

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx.l.google.com

alt1.aspmx.l.google.com

alt2.aspmx.l.google.com

alt3.aspmx.l.google.com

+1 more

Domain Information

whatthefab.com

Domain Age

7y 7m

Created

06.10.2018

Expires

06.10.2028

Last Updated

17.12.2020

Registrar

SNAPNAMES 36, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner

Quantcast Choice

GDPR Indicators

Cookie consent banner detected

CMP: Quantcast Choice

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly112 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Gistesy + GillSans-Light

WCAG Partial

56/100

Readability

/30

25/30

20px · LH 1.63

Hierarchy

/20

7/20

WCAG

/25

12/25

1.42:1 min contrast

Performance

/25

12/25

4 fonts · 4 req

Heading Font

Gistesy

Sans

Body Font

GillSans-Light

Sans20px

Contrast Ratio

1.42:1

5 issues

Reading Comfort

~61 CPL

Optimal (45–75)

60px

22px

20px

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line length: ~61 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.4:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 60

Color Palette

12 unique colors

4.79:1 AA Light

#ffffff

Background· 26.9%

#7a7167

Secondary· 8.8%

#243746

Primary· 0%

#dfd8db

Text· 11.6%

#a4cecb

Secondary· 7.3%

#264e4a

Secondary· 6.7%

#c2b7ac

Secondary· 6.7%

#102122

Secondary· 6.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Social Media

Pinterest WidgetsFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

20 Resources

Scripts

Styles

Async

Defer

Top Script Sources

whatthefab.com(7)googletagmanager.com(3)scripts.mediavine.com(2)faves.grow.me(2)metrics.rapidedge.io(1)

Website Identity

Home - What The Fab

What The Fab is a travel and lifestyle blog founded by Elise Armitage. In 2019, Elise left her corporate job to chase her dreams.

hello@whatthefab.com

whatthefab.com/

7 years old

Location detected: 🇨🇦 Canadavia ip

SNAPNAMES 36, LLC📧 Google Workspaceen-US

Social Profiles

Facebook Instagram TikTok Pinterest

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Last analyzed: 15 May 2026 at 07:54

Historical Analysis & Change Tracking