vitalfarms.com

https://vitalfarms.com· First analyzed 19 May 2026· Updated 19 May 2026

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vitalfarms.com

Mobile

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Hosting Provider

pair Networks

IP Address

66.39.122.16

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Pittsburgh, United States

ASN

AS7859

Organization

pair Networks

Server

Apache

Nameservers

ns40.domaincontrol.com.ns39.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.3 s10%

Speed Index

1.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.1 MB

114 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Vital Farmsv1.0.0Custom

by Zocalo Design

Technology Stack

32 Technologies Detected

Libraries

jQueryv3.7.1

jQuery UI

Swiper

Fonts

Google Fonts Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

Icon Libraries

Analytics

Tag Managers

Web Servers

SEO Analysis

B76/100

Meta Tags13/15

Content3/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

vitalfarms.comvitalfarms.com

Honest Food, Ethically Produced - Vital Farms

Our Eggs, Butter, and Ghee from American family farms are delicious, ethical food you don’t have to question.

Title Length45 chars

Recommended: 50-60 chars (~268px / 580px)

Description Length109 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (7 words). Search engines need substantial content for ranking.
• Most images missing alt text (99/102) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:904

Token eff.:Optimal

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

80/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

10/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

48/100

218 mg

CO₂e / view

2.1 MB

Page Weight

50%

Cleaner Than

New Visitor

249 mg

Returning (cached)

124 mg

Annual (10K/mo)

26.1 kg

Emission Segments

Data Center

11 mg

Network

64 mg

Device

143 mg

Resource Breakdown

JavaScript

351.6 KB

Images

887.2 KB

CSS

318.8 KB

Fonts

73.2 KB

HTML

520.7 KB

Other

1.9 KB

Green Hosting Verified

pair Networks

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

76d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

06.05.2026

Valid Until

04.08.2026

Subject Alternative Names (2)

vitalfarms.comwww.vitalfarms.com

SHA-256 Fingerprint

40:31:52:73:BA:B2:0F:7F:31:9D:20:14:9F:47:50:F6:EC:A2:A9:5E...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-type

text/html; charset=UTF-8

date

Tue, 19 May 2026 11:52:28 GMT

last-modified

Tue, 19 May 2026 05:42:37 GMT

server

Apache

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

vitalfarms-com.mail.protection.outlook.com

Domain Information

vitalfarms.com

Domain Age

17y 10m

Created

27.07.2008

Expires

27.07.2035

Last Updated

14.01.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Sourcepoint

Cookie Consent Banner

Sourcepoint

GDPR Indicators

Cookie consent banner detected

CMP: Sourcepoint

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly27 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

ITCCheltenhamCondensedBook + BrandonGrotesque

WCAG Partial

73/100

Readability

/30

22/30

24px · LH 1.30

Hierarchy

/20

15/20

3.33x ratio · ✓ H1→H6

WCAG

/25

18/25

1:1 min contrast

Performance

/25

18/25

2 fonts · 6 req

Heading Font

ITCCheltenhamCondensedBook

Sans80px

Body Font

BrandonGrotesque

Sans24px

Contrast Ratio

1:1

14 issues

Reading Comfort

~35 CPL

Narrow lines

80px

67px

34px

24px

✅ Excellent readability: 24px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

AAdobe Fonts Buy on MyFontsFluid Type (rem)Flesch 59

Color Palette

7 unique colors

Dark

#1e1e1e

Text· 13%

#85abd2

Secondary· 63.800000000000004%

#9db9d6

Secondary· 8.7%

#f1efe5

Primary· 7.4%

#b5c8da

Secondary· 3.7%

#441513

Accent· 2%

#7e8098

Secondary· 1.5%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

vitalfarms.com(17)cdn.privacy-mgmt.com(2)googletagmanager.com(1)

Website Identity

Vital Farms

Organization

Our Eggs, Butter, and Ghee from American family farms are delicious, ethical food you don’t have to question.

vitalfarms.com/

17 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube TikTok Pinterest

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Last analyzed: 19 May 2026 at 11:53

Historical Analysis & Change Tracking