viantinc.com

https://viantinc.com· First analyzed 11 May 2026· Updated 11 May 2026

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viantinc.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

34.197.150.121

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Pagely-ARES/1.22.2

Nameservers

ns-1192.awsdns-21.org.ns-1633.awsdns-12.co.uk.ns-294.awsdns-36.com.ns-734.awsdns-27.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.0 s10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.8 MB

95 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPressv6.9.4

Infrastructure

Hosting

Amazon Web Services (AWS)

Technology Stack

19 Technologies Detected

Plugins

Beaver Builder

Space Station Command Module

Libraries

UI Components

Swiper Slick Carousel

CSS Frameworks

Analytics

Other

AOS (Animate On Scroll)

Icon Libraries

Font Awesome

Fonts

Google Fonts

Tag Managers

Google Tag Manager

SEO Analysis

A86/100

Meta Tags15/15

Content10/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

viantinc.comviantinc.com

Digital Advertising Technology Powered by People l Viant

Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.

Title Length56 chars

Recommended: 50-60 chars (~330px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (16/31) — critical for accessibility and SEO

4 issues found

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Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D53/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

18/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:699

Token eff.:Optimal

Structured Data

6 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary42w

Descriptive Headingsavg 5.7w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

75/100

Passed

Critical

Warnings

Images & Alt Text

10/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

65/100

189 mg

CO₂e / view

1.8 MB

Page Weight

50%

Cleaner Than

New Visitor

216 mg

Returning (cached)

108 mg

Annual (10K/mo)

22.7 kg

Emission Segments

Data Center

9 mg

Network

56 mg

Device

124 mg

Resource Breakdown

JavaScript

232.5 KB

Images

460 B

CSS

1.5 MB

Fonts

91.0 KB

HTML

37.4 KB

Other

1.2 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

No WAF

88d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.05.2026

Valid Until

08.08.2026

Subject Alternative Names (3)

docs.viantinc.comviantinc.comwww.viantinc.com

SHA-256 Fingerprint

4B:E2:DF:96:8B:35:64:F6:DC:C1:9B:56:44:F1:DD:53:27:53:4B:21...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin

content-encoding

⚡ Brotli(br)

content-security-policy

frame-ancestors 'self' https://s42464.pcdn.co https://www.vi...

content-type

text/html; charset=UTF-8

date

Mon, 11 May 2026 17:26:25 GMT

link

<https://www.viantinc.com/wp-json/>; rel="https://api.w.org/...

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

us-smtp-inbound-2.mimecast.com

us-smtp-inbound-1.mimecast.com

Domain Information

viantinc.com

Domain Age

11y 7m

Created

17.09.2014

Expires

17.09.2026

Last Updated

16.08.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly161 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Verdana + flama_regular

WCAG Partial

58/100

Readability

/30

20/30

18px · LH 1.57

Hierarchy

/20

17/20

3.94x ratio · ✓ H1→H6

WCAG

/25

12/25

2.53:1 min contrast

Performance

/25

9/25

4 fonts · 3 req

Heading Font

Verdana

Sans71px

Body Font

flama_regular

Sans18px

Contrast Ratio

2.53:1

8 issues

Reading Comfort

~45 CPL

Narrow lines

71px

58px

50px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.57 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 33/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 2.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.9x larger than body text.

GGoogle Fonts Buy on MyFontsFlesch 33

Color Palette

3 unique colors

Light

#ef2a45

Primary· 85.79999999999998%

#f33e56

Accent· 8.7%

#f3bac3

Accent· 5.4%

Business & Marketing Stack

5 Tools Detected

Enterprise

CRM Systems

SalesforceEnterprise

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

HotjarMid-Market

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

s42464.pcdn.co(9)cdn.cookielaw.org(2)pi.pardot.com(1)googletagmanager.com(1)cdn.jsdelivr.net(1)

Website Identity

Viant

Organization

Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.

www.viantinc.com/

11 years old

Location detected: 🇺🇸 United Statesvia ip

MarkMonitor Inc.📧 Mimecasten-US

Sponsored

Last analyzed: 11 May 2026 at 17:27

Historical Analysis & Change Tracking