usnewsdeserts.com

https://usnewsdeserts.com· First analyzed 19 May 2026· Updated 19 May 2026

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usnewsdeserts.com

Mobile

Sponsored

Hosting Provider

Google Cloud Platform

cloud.google.com

IP Address

35.215.67.4

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Los Angeles, United States

ASN

AS15169

Organization

Google Cloud (us-west2)

Server

Nginx

CDN

Proxy Cache

Nameservers

ns2.siteground.net.ns1.siteground.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.6 s10%

Speed Index

2.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.8 MB

103 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPressv6.6.1

Infrastructure

Hosting

Google Cloud Platform

CDN

Proxy Cache

Technology Stack

18 Technologies Detected

Plugins

Usnewsdeserts Custom Widgets Cherry Plugin

Contact Form 7

Team Builder Extendify Js_Composer Smart Slider 3

CSS Frameworks

Analytics

Libraries

UI Components

Other

Icon Libraries

Fonts

Web Servers

SEO Analysis

B76/100

Meta Tags7/15

Content11/12

Headings8/8

Technical20/21

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

usnewsdeserts.comusnewsdeserts.com

The Expanding News Desert |

Expanding News Deserts - UNC Center for Innovation & Sustainability in Local Media |

Title Length27 chars

Recommended: 50-60 chars (~165px / 580px)

Description Length85 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (12/15) — critical for accessibility and SEO

6 issues found

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Local SEO

Local Search Readiness

19/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D56/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

8/25

Citation

17/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:6%

Words:896

Token eff.:Optimal

Sections/1K:22.3

Depth:2/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary35w

Descriptive Headingsavg 4.2w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

81/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

56/100

185 mg

CO₂e / view

1.8 MB

Page Weight

50%

Cleaner Than

New Visitor

211 mg

Returning (cached)

106 mg

Annual (10K/mo)

22.2 kg

Emission Segments

Data Center

9 mg

Network

54 mg

Device

122 mg

Resource Breakdown

JavaScript

435.6 KB

Images

1.2 MB

CSS

183.5 KB

Fonts

2.7 KB

HTML

17.3 KB

Green Hosting Verified

Google Cloud

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

71%Good

Static / Informational

HTTPS

No WAF

60d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

20.04.2026

Valid Until

19.07.2026

Subject Alternative Names (2)

*.usnewsdeserts.comusnewsdeserts.com

SHA-256 Fingerprint

54:D9:63:D0:8F:39:C1:C6:69:D1:D7:AA:65:4C:88:FD:AE:EA:82:4E...

Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Tue, 19 May 2026 22:37:17 GMT

host-header

8441280b0c35cbc1147f8ba998a563a7

link

<https://www.usnewsdeserts.com/wp-json/>; rel="https://api.w...

server

nginx

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (3)

mx30.mailspamprotection.com

mx20.mailspamprotection.com

mx10.mailspamprotection.com

Domain Information

usnewsdeserts.com

Domain Age

7y 11m

Created

29.05.2018

Expires

29.05.2027

Last Updated

14.05.2026

Registrar

Tucows Domains Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly4 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Ubuntu + Sans

WCAG Partial

57/100

Readability

/30

16/30

16px · LH 1.40

Hierarchy

/20

13/20

2.25x ratio

WCAG

/25

14/25

1.17:1 min contrast

Performance

/25

14/25

3 fonts · 5 req

Heading Font

Ubuntu

Sans36px

Body Font

Sans

Sans16px

Contrast Ratio

1.17:1

20 issues

Reading Comfort

~32 CPL

Narrow lines

36px

32px

46px

25px

16px

⚠️ Small text: 16px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 20 elements below WCAG AA threshold (min 1.2:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

GGoogle FontsFluid Type (rem)Flesch 38

Color Palette

5 unique colors

14.74:1 AAA Light

#ffffff

Background· 38.49999999999999%

#282828

Other· 28%

#9cccc6

Primary· 15.6%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

usnewsdeserts.com(18)maps.googleapis.com(1)googletagmanager.com(1)

Website Identity

Center for Innovation and Sustainability in Local Media

Organization

The Expanding News Desert identifies the U.S. communities most at risk of becoming news deserts and delves into the implications for the news profession and the country.

www.usnewsdeserts.com/

7 years old

Location detected: 🇺🇸 United Statesvia ip

Tucows Domains Inc.en-US

Social Profiles

X (Twitter)

Sponsored

Last analyzed: 19 May 2026 at 22:37

Historical Analysis & Change Tracking