urbanmatter.com

https://urbanmatter.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026

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urbanmatter.com

Mobile

Sponsored

Hosting Provider

SourceDNS

IP Address

67.225.241.121

Site Location

🇺🇸 Chicago, United Statesvia schema

Server Location

🇺🇸 Lansing, United States

ASN

AS32244

Organization

SourceDNS

Server

Apache

Nameservers

ns46.domaincontrol.com.ns45.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.2 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.5 MB

85 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.8.5

cms

Technology Stack

15 Technologies Detected

Plugins

Instagram Feed Trx_Addons Wp User Avatar Js_Composer Sb Background Slider Vc Addon

Yoast SEO

Advertising

Google Ads Google AdSense

Libraries

UI Components

CSS Frameworks

Fonts

Analytics

Tag Managers

Web Servers

SEO Analysis

B76/100

Meta Tags12/15

Content10/12

Headings3/8

Technical22/25

E-E-A-T5/7

Images5/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile1/4

Indexability3/3

urbanmatter.comurbanmatter.com

UrbanMatter | News & Entertainment in Chicago, Phoenix, & Minneapolis

UrbanMatter is a Chicago-based media platform that provides reliable coverage on the best events, news, and entertainment in Chicago, Phoenix, and Minneapolis.

Title Length69 chars

Recommended: 50-60 chars (~417px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

10 issues found

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Crawlability

Sitemap

Type: index

16 URLs

16 sub-sitemaps

robots.txt

2 rules

Allows all crawlers

Local SEO

Local Search Readiness

50/100

Fair

13 10

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

8/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:906

Token eff.:Optimal

Sections/1K:22.1

Depth:1/5

Structured Data

15 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary656w

Descriptive Headingsavg 13.7w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

72/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

27/100

322 mg

CO₂e / view

2.5 MB

Page Weight

30%

Cleaner Than

New Visitor

368 mg

Returning (cached)

184 mg

Annual (10K/mo)

38.6 kg

Emission Segments

Data Center

72 mg

Network

77 mg

Device

173 mg

Resource Breakdown

JavaScript

453.6 KB

Images

139.8 KB

CSS

1.9 MB

HTML

22.8 KB

Other

17.9 KB

Green Hosting Not Verified

SourceDNS

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

85d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.04.2026

Valid Until

22.07.2026

Subject Alternative Names (8)

cpanel.urbanmatter.comcpcalendars.urbanmatter.comcpcontacts.urbanmatter.commail.urbanmatter.comurbanmatter.comwebdisk.urbanmatter.comwebmail.urbanmatter.comwww.urbanmatter.com

SHA-256 Fingerprint

A8:CC:7F:F5:28:BC:94:08:CA:8C:99:DA:40:A7:9E:7F:E8:51:4A:03...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=UTF-8

date

Tue, 28 Apr 2026 13:08:52 GMT

link

<https://urbanmatter.com/wp-json/>; rel="https://api.w.org/"...

server

Apache

vary

Accept-Encoding

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

MX Records (1)

urbanmatter-com.mail.protection.outlook.com

Domain Information

urbanmatter.com

Domain Age

25y 3m

Created

12.01.2001

Expires

12.01.2027

Last Updated

13.01.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

65/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Roboto Condensed

WCAG Partial

52/100

Readability

/30

18/30

19px · LH 1.66

Hierarchy

/20

5/20

WCAG

/25

16/25

1:1 min contrast

Performance

/25

13/25

1 font · 1 req

Heading Font

Roboto Condensed

Sans

Body Font

Roboto Condensed

Sans19px

Contrast Ratio

1:1

29 issues

Reading Comfort

Single Font Family

left aligned

26px

20px

19px

✅ Excellent readability: 19px body text is ideal for all devices.

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 29 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

GGoogle FontsFlesch 0

Color Palette

10 unique colors

4.83:1 AA Light

#ffffff

Background· 26.099999999999998%

#757265

Other· 5.9%

#100d0b

Primary· 24.6%

#261e18

Secondary· 7%

#6a503b

Secondary· 6.8%

#454238

Secondary· 6%

#3f281e

Secondary· 5.9%

#9e8670

Secondary· 5.3%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

urbanmatter.com(7)(6)youtube.com(2)googletagmanager.com(2)pagead2.googlesyndication.com(2)

Website Identity

UrbanMatter

Organization

UrbanMatter, Inc. is a digital media platform that launched in early 2015 with the goal of becoming a reliable source of local and global news. Our team of writers produces quality content that gives our readers the inside scoop on the latest news. We pride ourselves on being the number-one source o

advertise@urbanmatter.com

630-995-9561

urbanmatter.com/

25 years old

200 North LaSalle Street, Suite 1540, Chicago

60601, Chicago, IL

United States

Location detected: 🇺🇸 United States, Chicagovia schema

GoDaddy.com, LLC📧 Microsoft 365en-US

Sponsored

Last analyzed: 28 Apr 2026 at 13:09

Historical Analysis & Change Tracking