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urbanmatter.com

https://urbanmatter.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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urbanmatter.com
Desktop screenshot of urbanmatter.com
Mobile screenshot of urbanmatter.com
Mobile

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Hosting Provider

IP Address

67.225.241.121

Site Location

🇺🇸 Chicago, United Statesvia schema

Server Location

🇺🇸 Lansing, United States

ASN

AS32244

Organization

SourceDNS

Server

Apache

Nameservers

ns46.domaincontrol.com.ns45.domaincontrol.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
85 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms

Technology Stack

15 Technologies Detected

SEO Analysis

B76/100
22
9
1
Meta Tags12/15
Content10/12
Headings3/8
Technical22/25
E-E-A-T5/7
Images5/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile1/4
Indexability3/3
U
urbanmatter.comurbanmatter.com

UrbanMatter | News & Entertainment in Chicago, Phoenix, & Minneapolis

UrbanMatter is a Chicago-based media platform that provides reliable coverage on the best events, news, and entertainment in Chicago, Phoenix, and Minneapolis.

Title Length69 chars

Recommended: 50-60 chars (~417px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

16 URLs

16 sub-sitemaps

robots.txt

2 rules

Allows all crawlers

Local SEO

Local Search Readiness

50/100
Fair
13 10

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AI & LLM Readiness

D54/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
8/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:906
Token eff.:Optimal
Sections/1K:22.1
Depth:1/5

Structured Data

15 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary656w
Descriptive Headingsavg 13.7w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
72/100
11
Passed
4
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
27/100
E
322 mg
CO₂e / view
2.5 MB
Page Weight
30%
Cleaner Than
New Visitor
368 mg
vs
Returning (cached)
184 mg
Annual (10K/mo)
38.6 kg
Emission Segments
Data Center
72 mg
Network
77 mg
Device
173 mg
Resource Breakdown
JavaScript
453.6 KB
Images
139.8 KB
CSS
1.9 MB
HTML
22.8 KB
Other
17.9 KB
Green Hosting Not Verified
SourceDNS
6 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

85d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.04.2026

Valid Until

22.07.2026

Subject Alternative Names (8)

cpanel.urbanmatter.comcpcalendars.urbanmatter.comcpcontacts.urbanmatter.commail.urbanmatter.comurbanmatter.comwebdisk.urbanmatter.comwebmail.urbanmatter.comwww.urbanmatter.com

SHA-256 Fingerprint

A8:CC:7F:F5:28:BC:94:08:CA:8C:99:DA:40:A7:9E:7F:E8:51:4A:03...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Tue, 28 Apr 2026 13:08:52 GMT
link
<https://urbanmatter.com/wp-json/>; rel="https://api.w.org/"...
server
Apache
vary
Accept-Encoding
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

50

SPF
DKIM
DMARC

MX Records (1)

urbanmatter-com.mail.protection.outlook.com

Domain Information

urbanmatter.com

Domain Age
25y 3m

Created

12.01.2001

Expires

12.01.2027

Last Updated

13.01.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Roboto Condensed

WCAG Partial
52/100
Readability
/30
18/30

19px · LH 1.66

Hierarchy
/20
5/20
WCAG
/25
16/25

1:1 min contrast

Performance
/25
13/25

1 font · 1 req

Heading Font

Roboto Condensed

Sans

Body Font

Roboto Condensed

Sans19px

Contrast Ratio

1:1

29 issues

Reading Comfort

Single Font Family

left aligned
26px
h2
20px
h4
19px
p

✅ Excellent readability: 19px body text is ideal for all devices.

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 29 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Color Palette

10 unique colors
4.83:1 AA Light
#ffffff
Background· 26.099999999999998%
#757265
Other· 5.9%
#100d0b
Primary· 24.6%
#261e18
Secondary· 7%
#6a503b
Secondary· 6.8%
#454238
Secondary· 6%
#3f281e
Secondary· 5.9%
#9e8670
Secondary· 5.3%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Google AdSense

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
4
Async
14
Defer

Top Script Sources

urbanmatter.com(7)(6)youtube.com(2)googletagmanager.com(2)pagead2.googlesyndication.com(2)

Website Identity

UrbanMatter

UrbanMatter

Organization

UrbanMatter, Inc. is a digital media platform that launched in early 2015 with the goal of becoming a reliable source of local and global news. Our team of writers produces quality content that gives our readers the inside scoop on the latest news. We pride ourselves on being the number-one source o

200 North LaSalle Street, Suite 1540, Chicago

60601, Chicago, IL

United States

Location detected: 🇺🇸 United States, Chicagovia schema
GoDaddy.com, LLC📧 Microsoft 365en-US

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Last analyzed: 28 Apr 2026 at 13:09

Historical Analysis & Change Tracking