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upwave.com

https://upwave.com· First analyzed 12 May 2026· Updated 12 May 2026
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upwave.com
Desktop screenshot of upwave.com
Mobile screenshot of upwave.com
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.194.159

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

Server

Flywheel/5.1.0

CDN

Fastly

Nameservers

ns-1550.awsdns-01.co.uk.ns-38.awsdns-04.com.ns-611.awsdns-12.net.ns-1456.awsdns-54.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
675 ms10%
Speed Index
878 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
155 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
upwavev1.0Custom
by upwave

Technology Stack

23 Technologies Detected

Plugins

5
Sohailms_Elementor
Elementor
Elementor
WooCommerce
Yoast SEO

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelSegment

Libraries

2
jQuery
jQuery UI

Other

2
GSAPLottie

UI Components

2
SwiperOwl Carousel

Advertising

2
Twitter AdsLinkedIn Ads

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Platforms

1
Fly.io

SEO Analysis

B71/100
21
5
2
Meta Tags12/15
Content3/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images2/7
Links2/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
U
upwave.comupwave.com

Upwave. Bring Science to Top-of-Funnel.

The Brand Outcomes Measurement Platform. Upwave brings science to top-of-funnel-measuring Brand Lift, validating Brand Reach, and surfacing..

Title Length39 chars

Recommended: 50-60 chars (~233px / 580px)

Description Length141 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (5 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (38/46) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

7 rules

Local SEO

Local Search Readiness

29/100
Needs Work
8 10

Sponsored

AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,354
Token eff.:Optimal

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
9
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
48/100
C
182 mg
CO₂e / view
1.8 MB
Page Weight
60%
Cleaner Than
New Visitor
208 mg
vs
Returning (cached)
104 mg
Annual (10K/mo)
21.8 kg
Emission Segments
Data Center
9 mg
Network
53 mg
Device
119 mg
Resource Breakdown
JavaScript
508.7 KB
Images
980.1 KB
CSS
132.6 KB
Fonts
3.6 KB
HTML
174.7 KB
Green Hosting Verified
Fastly, Inc.
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

56%Poor
Interactive

HTTPS

No WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

18.04.2026

Valid Until

17.07.2026

Subject Alternative Names (2)

upwave.comwww.upwave.com

SHA-256 Fingerprint

EA:A5:EA:10:7D:B7:63:36:B6:25:8F:E9:DC:8E:0D:63:E7:AA:E2:51...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cf-edge-cache
cache,platform=wordpress
content-encoding
📦 Gzip(gzip)
content-length
178586
content-security-policy
frame-ancestors https://*.upwave.com
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt3.aspmx.l.google.com
alt1.aspmx.l.google.com
alt4.aspmx.l.google.com
alt2.aspmx.l.google.com

+1 more

Domain Information

upwave.com

Domain Age
22y 8m

Created

23.08.2003

Expires

23.08.2026

Last Updated

23.08.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
81/100
Mobile Friendly139 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Lato

WCAG Partial
75/100
Readability
/30
23/30

18px · LH 1.50

Hierarchy
/20
17/20

3.06x ratio

WCAG
/25
14/25

1.87:1 min contrast

Performance
/25
21/25

System fonts

Heading Font

Lato

Sans55px

Body Font

Lato

Sans18px

Contrast Ratio

1.87:1

5 issues

Reading Comfort

~34 CPL

Narrow lines
55px
h1
36px
h2
24px
h3
24px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.9:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.1x larger than body text.

GGoogle FontsBuy on MyFontsFlesch 26

Color Palette

9 unique colors
Light
#ffffff
Background· 15.6%
#027473
Accent· 26.1%
#04142e
Primary· 20.700000000000003%
#092448
Accent· 10.3%
#152960
Accent· 7.9%
#1e4477
Accent· 6.2%
#29639a
Accent· 5.4%
#074969
Accent· 4.2%

Business & Marketing Stack

9 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
SegmentEnterprise

User behavior and product analytics

Advertising

3
Facebook PixelMid-Market
Twitter/X AdsMid-Market
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

2
CookiebotMid-Market
CookieYesSMB

Cookie consent and privacy compliance tools

4

Categories

9

Total Tools

2

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
9
Async
0
Defer

Top Script Sources

upwave.com(7)connect.facebook.net(2)snap.licdn.com(2)js-na2.hs-banner.com(1)js-na2.hsadspixel.net(1)

Website Identity

Upwave. Bring Science to Top-of-Funnel.

Upwave. Bring Science to Top-of-Funnel.

Organization

The Brand Outcomes Measurement Platform. Upwave brings science to top-of-funnel-measuring Brand Lift, validating Brand Reach, and surfacing..

info@www.upwave.com
800-736-0025
www.upwave.com/
22 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen-US

Social Profiles

X (Twitter)LinkedIn

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Last analyzed: 12 May 2026 at 21:25

Historical Analysis & Change Tracking