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thewalrus.ca

https://thewalrus.ca· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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thewalrus.ca
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Mobile screenshot of thewalrus.ca
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.70.181

Site Location

🇨🇦 Canadavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

conrad.ns.cloudflare.com.eleanor.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
550 ms10%
Speed Index
715 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
109 KB
140 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.6.2
cms
HitMag Pro Childv1.2.4Custom
by hover {

Technology Stack

25 Technologies Detected

Plugins

12
W3 Total Cache
Activecampaign Subscription FormsPost Category Image With Grid And SliderSocial PugWp Ecards InvitesWppopupsIf So
Wp Google Analytics Events
Shortcodes UltimateDoubleclick For Wp
WooCommerce
Elementor

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

2
jQueryv3.7.1
Animate.css

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
ActiveCampaign

Advertising

1
Google Ads

CDN

1
Cloudflare

SEO Analysis

B75/100
22
8
0
Meta Tags12/15
Content10/12
Headings5/8
Technical19/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
T
thewalrus.cathewalrus.ca

The Walrus | Canada's Conversation

The Walrus provokes new thinking and sparks conversation on matters vital to Canadians including politics, the environment, business, and society.

Title Length34 chars

Recommended: 50-60 chars (~204px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    20 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    12/100
    Poor
    4 12 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:1,714
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    1 JSON-LD

    Citation Readiness

    Opening Summary582w
    Descriptive Headingsavg 2.4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    64/100
    9
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    12/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    77/100
    A+
    11 mg
    CO₂e / view
    109.5 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    13 mg
    vs
    Returning (cached)
    6 mg
    Annual (10K/mo)
    1.3 kg
    Emission Segments
    Data Center
    <0.001 g
    Network
    3 mg
    Device
    7 mg
    Resource Breakdown
    HTML
    74.5 KB
    Other
    35.0 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    46%Poor
    Interactive

    HTTPS

    WAF

    86d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    20.04.2026

    Valid Until

    19.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    thewalrus.ca*.thewalrus.ca

    SHA-256 Fingerprint

    84:9B:B5:38:C0:A4:DA:4E:77:31:44:35:F6:C2:BE:E0:7A:F3:3C:9B...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    2496
    cache-control
    🟡 1 Hours(max-age=3600)
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    9f0f506d8ba89b43-FRA
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt1.aspmx.l.google.com
    aspmx2.googlemail.com
    aspmx3.googlemail.com
    aspmx.l.google.com

    +1 more

    Domain Information

    thewalrus.ca

    Domain Age
    20y 11m

    Created

    16.05.2005

    Expires

    16.05.2026

    Last Updated

    14.07.2025

    Registrar

    easyDNS Technologies Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Complianz

    Cookie Consent Banner
    Complianz
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Complianz
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    82/100
    Mobile Friendly33 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Open Sans + PT Serif

    WCAG AAA
    67/100
    Readability
    /30
    23/30

    19px · LH 1.53

    Hierarchy
    /20
    11/20

    1.89x ratio

    WCAG
    /25
    21/25

    10.37:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 6 req

    Heading Font

    Open Sans

    Sans36px

    Body Font

    PT Serif

    Serif19px

    Contrast Ratio

    10.37:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~36 CPL

    Narrow lines
    36px
    h1
    30px
    h3
    24px
    h4
    19px
    p

    ✅ Excellent readability: 19px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.53 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.4:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 29

    Color Palette

    7 unique colors
    16.36:1 AAA Dark
    #211f22
    Other· 91.10000000000001%
    #ffffff
    Background· 3.3000000000000003%
    #fb5a55
    Primary· 1.7%
    #804948
    Secondary· 1%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Marketing Automation

    1
    ActiveCampaignMid-Market

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    3
    Google AdsEnterprise
    Facebook PixelMid-Market
    Reddit PixelMid-Market

    Ad platforms and retargeting pixels

    3

    Categories

    6

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Google Ad ManagerMedia.net

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    18
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(6)connect.facebook.net(3)cdn.keywee.co(2)diffuser-cdn.app-us1.com(2)thewalrus.ca(2)

    Website Identity

    The Walrus

    NewsMediaOrganization
    christopher@thewalrus.ca
    20 years old
    Location detected: 🇨🇦 Canadavia tld
    easyDNS Technologies Inc.📧 Google Workspaceen-USEst. 2003

    Sponsored

    Last analyzed: 23 Apr 2026 at 19:37

    Historical Analysis & Change Tracking