The Shelf is an award-winning, data-first influencer marketing company pioneering interest-driven marketing. We build ROI-driven campaigns backed by business...

Description truncated.

Title Length69 chars

Recommended: 50-60 chars (~417px / 580px)

Description Length249 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (9 words). Search engines need substantial content for ranking.
• Most images missing alt text (106/143) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

17 rules

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,333

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

65/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

58/100

211 mg

CO₂e / view

2.0 MB

Page Weight

50%

Cleaner Than

New Visitor

241 mg

Returning (cached)

121 mg

Annual (10K/mo)

25.3 kg

Emission Segments

Data Center

10 mg

Network

62 mg

Device

139 mg

Resource Breakdown

JavaScript

305.4 KB

Images

1.3 MB

CSS

352.8 KB

Fonts

1.8 KB

HTML

45.3 KB

Other

14.9 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

31%Critical

Interactive

HTTPS

No WAF

36d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

21.03.2026

Valid Until

19.06.2026

Subject Alternative Names (2)

theshelf.comwww.theshelf.com

SHA-256 Fingerprint

48:D5:E7:DE:E7:D4:82:EF:14:2C:D7:46:C6:E2:53:D9:69:19:AC:F2...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

cache-control

🔴 No Cache(max-age=0, no-cache, s-maxage=10)

content-encoding

⚡ Brotli(br)

content-length

46114

content-type

text/html; charset=UTF-8

date

Wed, 13 May 2026 16:00:14 GMT

server

Apache

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

ASPMX.L.GOOGLE.com

ALT2.ASPMX.L.GOOGLE.com

ALT4.ASPMX.L.GOOGLE.com

ALT1.ASPMX.L.GOOGLE.com

+1 more

Domain Information

theshelf.com

Domain Age

30y 1m

Created

31.03.1996

Expires

01.04.2027

Last Updated

02.04.2026

Registrar

IONOS SE

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly106 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

europa-regular

WCAG Partial

73/100

Readability

/30

29/30

18px · LH 1.60

Hierarchy

/20

12/20

3.33x ratio

WCAG

/25

16/25

2.53:1 min contrast

Performance

/25

16/25

1 font · 9 req

Heading Font

europa-regular

Sans60px

Body Font

europa-regular

Sans18px

Contrast Ratio

2.53:1

3 issues

Reading Comfort

~46 CPL

Optimal (45–75)

60px

34px

28px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 2.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 48

Color Palette

7 unique colors

3.75:1 AA Large Light

#f9f9f9

Background· 44.1%

#74828c

Secondary· 4.3%

#7a3849

Secondary· 6%

#e47e93

Accent· 5.3%

#8bb2b5

Secondary· 4.7%

#f2d8bb

Accent· 2.1%

Business & Marketing Stack

10 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Pinterest AdsMid-Market

AdRollMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Social Media

Pinterest WidgetsFree

Social widgets and sharing tools

A/B Testing & Optimization

VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(5)snap.licdn.com(3)s.pinimg.com(2)google-analytics.com(1)js.hscollectedforms.net(1)

Website Identity

The Shelf Full-Funnel Influencer Marketing

Organization

We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms.

www.theshelf.com/

30 years old

Location detected: 🇺🇸 United Statesvia ip

IONOS SE📧 Google Workspaceen-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn Pinterest

Sponsored

Last analyzed: 13 May 2026 at 16:00

Historical Analysis & Change Tracking