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therobinreport.com

https://therobinreport.com· First analyzed 18 May 2026· Updated 18 May 2026
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therobinreport.com
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Mobile

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Hosting Provider

digitalocean.com

IP Address

107.170.68.247

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Secaucus, United States

ASN

AS14061

Organization

Digital Ocean

Server

Nginx

CDN

Cloudflare

WAF

Cloudflare

Nameservers

wells.ns.cloudflare.com.cloe.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
833 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.2 MB
136 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.2
cms
Astrav4.9.1
by Brainstorm Force
View Theme

SEO Analysis

A82/100
26
4
1
Meta Tags15/15
Content3/12
Headings6/8
Technical24/25
E-E-A-T7/7
Images5/7
Links2/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
T
therobinreport.comtherobinreport.com

Retail Industry Insights and Analysis from The Robin Report

Retail Industry Insights and Analysis brought to you by The Robin Report. Trusted – Unbiased - Unfiltered commentary on the industry we love.

Title Length59 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length141 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (9 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

14/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D59/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
15/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,200
Token eff.:Optimal

Structured Data

8 JSON-LD
Article×1.2Person×1.3Organization×1.1WebSiteVideoObjectSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
12/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
29/100
F
787 mg
CO₂e / view
6.2 MB
Page Weight
5%
Cleaner Than
New Visitor
899 mg
vs
Returning (cached)
450 mg
Annual (10K/mo)
94.4 kg
Emission Segments
Data Center
176 mg
Network
189 mg
Device
422 mg
Resource Breakdown
JavaScript
286.8 KB
Images
5.4 MB
CSS
316.5 KB
Fonts
143.9 KB
HTML
70.5 KB
Other
322 B
Green Hosting Not Verified
RunCloud
7 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

56%Poor
Interactive

HTTPS

No WAF

45d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.04.2026

Valid Until

02.07.2026

Subject Alternative Names (2)

therobinreport.comwww.therobinreport.com

SHA-256 Fingerprint

1D:FA:D3:2F:80:5B:80:90:22:1B:1C:3A:53:34:BE:D4:8F:61:40:BF...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🟢 1 Month(max-age=2592000)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Mon, 18 May 2026 05:18:37 GMT
expires
Wed, 17 Jun 2026 04:10:54 GMT
last-modified
Mon, 18 May 2026 04:05:15 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

therobinreport-com.mail.protection.outlook.com

Domain Information

therobinreport.com

Domain Age
15y 9m

Created

11.08.2010

Expires

11.08.2026

Last Updated

12.07.2025

Registrar

Cloudflare, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly197 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Reenie Beanie + Lexend

WCAG Partial
64/100
Readability
/30
15/30

14px · LH 1.71

Hierarchy
/20
14/20

1.86x ratio

WCAG
/25
17/25

3.69:1 min contrast

Performance
/25
18/25

2 fonts · 4 req

Heading Font

Reenie Beanie

Sans26px

Body Font

Lexend

Sans14px

Contrast Ratio

3.69:1

22 issues

Reading Comfort

~41 CPL

Narrow lines
26px
h1
37px
h2
38px
h3
24px
h4
14px
p
Minor Second
Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 3.7:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

13 unique colors
15.51:1 AAA Light
#ffffff
Background· 38.7%
#212523
Other· 3.5%
#aaa390
Primary· 6.4%
#957b64
Secondary· 5.2%
#1d1435
Secondary· 4.9%
#d7d1c7
Secondary· 4.4%
#110916
Secondary· 4.3%
#a8c4aa
Secondary· 3.9%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

2

Cookie consent and privacy compliance tools

3

Categories

5

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
7
Async
0
Defer

Top Script Sources

therobinreport.com(12)googletagmanager.com(4)gstatic.com(1)snap.licdn.com(1)assets.mailerlite.com(1)

Website Identity

The Robin Report

The Robin Report

NewsMediaOrganization

Presented by Cotton Incorporated and The Robin ReportHow do you get anyone’s attention when over 4,000 text messages are sent every second and 10 million Tik...

15 years old
Location detected: 🇺🇸 United Statesvia ip
Cloudflare, Inc.📧 Microsoft 365en-US

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Last analyzed: 18 May 2026 at 05:18

Historical Analysis & Change Tracking