thecounter.org

https://thecounter.org· First analyzed 30 Apr 2026· Updated 30 Apr 2026

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thecounter.org

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns01.domaincontrol.com.ns02.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

607 ms10%

Speed Index

789 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

12.2 MB

95 requests

Image Optimization

WebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

the-counterCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

15 Technologies Detected

Plugins

Simple Iframe Gdpr Media Credit

Analytics

Libraries

CSS Frameworks

Tag Managers

Email Marketing

CDN

SEO Analysis

A81/100

Meta Tags8/15

Content10/12

Headings6/8

Technical24/25

E-E-A-T5/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

thecounter.orgthecounter.org

The Counter

The Counter is independent, nonprofit, nonpartisan newsroom investigating the forces shaping how and what America eats.

Title Length11 chars

Recommended: 50-60 chars (~68px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (26/27) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

4 rules

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D55/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

8/25

Citation

17/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:972

Token eff.:Optimal

Sections/1K:16.5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary15w

Descriptive Headingsavg 11.8w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

57/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

12/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

35/100

1.27 g

CO₂e / view

12.2 MB

Page Weight

Cleaner Than

New Visitor

1.45 g

Returning (cached)

723 mg

Annual (10K/mo)

151.8 kg

Emission Segments

Data Center

62 mg

Network

372 mg

Device

832 mg

Resource Breakdown

JavaScript

495.9 KB

Images

11.4 MB

CSS

349.8 KB

HTML

29.5 KB

Other

2.0 KB

Green Hosting Verified

WP Engine

Provider Match

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

78d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

thecounter.org

SHA-256 Fingerprint

44:D6:1D:0C:BD:00:0B:6A:7D:93:F7:A6:B2:B7:16:B4:C1:21:69:2C...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9f48d6ca3f2d0d61-MXP

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

Domain Information

thecounter.org

Domain Age

6y 10m

Created

19.06.2019

Expires

19.06.2029

Last Updated

06.09.2024

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Whyte-Inktrap + MessinaSerif

WCAG AA

64/100

Readability

/30

16/30

12px · LH 1.50

Hierarchy

/20

16/20

4.67x ratio

WCAG

/25

21/25

6.35:1 min contrast

Performance

/25

11/25

3 fonts · 3 req

Heading Font

Whyte-Inktrap

Sans56px

Body Font

MessinaSerif

Serif12px

Contrast Ratio

6.35:1

WCAG AA (≥4.5:1)

Reading Comfort

~35 CPL

Narrow lines

56px

36px

24px

10px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.7x larger than body text.

Buy on MyFontsFlesch 47

Color Palette

8 unique colors

Light

#ffffff

Primary· 52.6%

#ce66b1

Primary· 16.4%

#dfff90

Accent· 8.9%

#79486b

Secondary· 3.7%

#e4dfd2

Secondary· 1.4%

#af88a0

Secondary· 1.2%

#e8f8bc

Accent· 0.1%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

25 Resources

Scripts

Styles

Async

Defer

Top Script Sources

thecounter.org(5)googletagmanager.com(2)connect.facebook.net(2)c0.wp.com(2)cdn.userway.org(2)

Website Identity

The Counter

Organization

Fact and friction in American food.

thecounter.org/

6 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLCen-US

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 30 Apr 2026 at 19:09

Historical Analysis & Change Tracking