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thearf.org

https://thearf.org· First analyzed 25 May 2026· Updated 25 May 2026
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thearf.org
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Mobile screenshot of thearf.org
Mobile

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Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.10

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns52.worldnic.com.ns51.worldnic.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
597 ms10%
Speed Index
776 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
35 KB
85 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms
arf-wpCustom

Technology Stack

20 Technologies Detected

Plugins

9
Events Calendar ProThe Events CalendarBetterdocsModal WindowRevsliderGlossary By Codeat Premium
Elementor
Yoast SEO
Elementor

Analytics

3
Google Analytics
Google Analytics 4
Crazy Egg

Icon Libraries

2
Font AwesomeMaterial Icons

Libraries

1
jQueryv3.7.1

Other

1
GSAP

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

SEO Analysis

C69/100
18
8
1
Meta Tags5/15
Content11/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
T
thearf.orgthearf.org

Home - The ARF

Home

Title Length14 chars

Recommended: 50-60 chars (~89px / 580px)

Description Length4 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: index

38 URLs

38 sub-sitemaps

robots.txt

Local SEO

Local Search Readiness

18/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D54/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
8/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:6%
Words:940
Token eff.:Optimal
Sections/1K:26.6
Depth:2/5

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary10w
Descriptive Headingsavg 3.8w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
62/100
7
Passed
5
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
0/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
80/100
A+
4 mg
CO₂e / view
34.8 KB
Page Weight
95%
Cleaner Than
New Visitor
4 mg
vs
Returning (cached)
2 mg
Annual (10K/mo)
420 g
Emission Segments
Data Center
<0.001 g
Network
1 mg
Device
2 mg
Resource Breakdown
JavaScript
300 B
Images
3.2 KB
HTML
27.6 KB
Other
3.7 KB
Green Hosting Verified
WP Engine
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
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D

Security Score

46%Poor
Interactive

HTTPS

WAF

81d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

16.05.2026

Valid Until

14.08.2026

Subject Alternative Names (1)

thearf.org

SHA-256 Fingerprint

FE:69:CD:79:E2:DD:C3:1E:E4:AD:CC:11:3A:D1:13:47:CC:59:28:CA...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
BYPASS
cf-ray
a011da27cc8adc3c-SJC
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

thearf-org.mail.protection.outlook.com

Domain Information

thearf.org

Domain Age
27y 2m

Created

08.03.1999

Expires

08.03.2027

Last Updated

28.12.2021

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Gotham SSm A

WCAG AAA
78/100
Readability
/30
27/30

18px · LH 1.44

Hierarchy
/20
7/20
WCAG
/25
24/25

15.43:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Gotham SSm A

Sans

Body Font

Gotham SSm A

Sans18px

Contrast Ratio

15.43:1

WCAG AAA (≥7:1)

Reading Comfort

~45 CPL

Optimal (45–75)
30px
h2
20px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.44 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 15.4:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 22

Color Palette

10 unique colors
2.29:1 Fail Light
#ffffff
Background· 47.2%
#aeaab0
Other· 7.3%
#685f78
Primary· 7.7%
#2da4bb
Accent· 7.5%
#11121c
Secondary· 7.3%
#374f89
Secondary· 5.4%
#693687
Secondary· 4.3%
#598298
Secondary· 3.6%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1
MarketoEnterprise

Email marketing and automation platforms

Behavior Analytics

2
Google AnalyticsFree
Crazy EggSMB

User behavior and product analytics

Advertising

1
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

3

Categories

4

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
11
Async
0
Defer

Top Script Sources

thearf.org(11)googletagmanager.com(3)script.crazyegg.com(2)munchkin.marketo.net(2)snap.licdn.com(2)

Website Identity

Advertising Research Foundation

Advertising Research Foundation

Organization
thearf.org/
27 years old
Location detected: 🇺🇸 United Statesvia ip
Network Solutions, LLC📧 Microsoft 365en-US

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Last analyzed: 25 May 2026 at 04:39

Historical Analysis & Change Tracking