swbh.nhs.uk

https://swbh.nhs.uk· First analyzed 19 May 2026· Updated 19 May 2026

Export

swbh.nhs.uk

Mobile

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Hosting Provider

DigitalOcean

digitalocean.com

IP Address

178.62.35.20

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Slough, United Kingdom

ASN

AS14061

Organization

Digital Ocean

Server

Nginx

Nameservers

ns1.nhs.uk.ns2.nhs.uk.ns3.nhs.uk.ns4.nhs.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

512 ms10%

Speed Index

666 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.1 MB

85 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Platform81 Themev1.2.9Custom

by Platform81

View Theme

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

19 Technologies Detected

Plugins

Gdpr Cookie Compliance Gdpr Cookie Compliance Addon Page Links To

Gravity Forms

Gravityformsrecaptcha

Analytics

Facebook Pixel Microsoft Clarity

Libraries

CSS Frameworks

Icon Libraries

Tag Managers

Advertising

Web Servers

Languages

Security

SEO Analysis

B72/100

Meta Tags10/15

Content6/12

Headings8/8

Technical24/25

E-E-A-T0/7

Images3/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

swbh.nhs.ukswbh.nhs.uk

Sandwell and West Birmingham Hospitals

Sandwell and West Birmingham NHS Trust is an integrated care organisation; dedicated to improving the lives of local people, to maintaining an outstanding re...

Description truncated.

Title Length38 chars

Recommended: 50-60 chars (~233px / 580px)

Description Length235 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (21/36) — critical for accessibility and SEO

10 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

4 rules

Allows all crawlers

Local SEO

Local Search Readiness

17/100

Poor

6 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D42/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

4/25

Citation

11/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,042

Token eff.:Optimal

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

81/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

8/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

49/100

220 mg

CO₂e / view

2.1 MB

Page Weight

50%

Cleaner Than

New Visitor

251 mg

Returning (cached)

125 mg

Annual (10K/mo)

26.3 kg

Emission Segments

Data Center

11 mg

Network

65 mg

Device

144 mg

Resource Breakdown

JavaScript

310.4 KB

Images

1.4 MB

CSS

361.6 KB

HTML

17.3 KB

Green Hosting Verified

DigitalOcean

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

36%Critical

Interactive

HTTPS

No WAF

72d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

02.05.2026

Valid Until

31.07.2026

Subject Alternative Names (2)

swbh.nhs.ukwww.swbh.nhs.uk

SHA-256 Fingerprint

F8:2C:3E:B2:5F:B5:59:B0:F5:9E:09:B0:6B:64:F4:35:DA:0F:BC:33...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Tue, 19 May 2026 21:45:08 GMT

link

<https://www.swbh.nhs.uk/wp-json/>; rel="https://api.w.org/"...

server

nginx

strict-transport-security

max-age=15768000

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

Domain Information

swbh.nhs.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner

Cookie Notice (WP)

GDPR Indicators

Cookie consent banner detected

CMP: Cookie Notice (WP)

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=2.0

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Frutiger

WCAG Partial

67/100

Readability

/30

20/30

18px · LH 1.69

Hierarchy

/20

17/20

1.78x ratio · ✓ H1→H6

WCAG

/25

17/25

2.93:1 min contrast

Performance

/25

13/25

1 font · 4 req

Heading Font

Frutiger

Sans32px

Body Font

Frutiger

Sans18px

Contrast Ratio

2.93:1

1 issue

Reading Comfort

~36 CPL

Narrow lines

32px

28px

25px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

❌ Very complex text: Flesch score 18/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.9:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 18

Color Palette

7 unique colors

8.59:1 AAA Dark

#4c4c4c

Other· 39.7%

#ffffff

Primary· 11.2%

#000e28

Accent· 20.199999999999996%

#1f272c

Secondary· 12%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Twitter/X AdsMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

26 Resources

Scripts

Styles

Async

Defer

Top Script Sources

swbh.nhs.uk(5)googletagmanager.com(3)connect.facebook.net(2)cqc.org.uk(2)browsealoud.com(2)

Website Identity

Sandwell and West Birmingham Hospitals

Sandwell and West Birmingham NHS Trust is an integrated care organisation; dedicated to improving the lives of local people, to maintaining an outstanding reputation for teaching and education, and to embedding innovation and research.

www.swbh.nhs.uk/

Location detected: 🇬🇧 United Kingdomvia tld

en-GB

Social Profiles

Facebook Instagram LinkedIn YouTube TikTok

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Last analyzed: 19 May 2026 at 21:45

Historical Analysis & Change Tracking