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swapcard.com

https://swapcard.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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swapcard.com
Desktop screenshot of swapcard.com
Mobile screenshot of swapcard.com
Mobile

Sponsored

Hosting Provider

Webflow
webflow.com

IP Address

198.202.211.1

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS209242

Organization

Webflow, Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-451.awsdns-56.com.ns-873.awsdns-45.net.ns-1401.awsdns-47.org.ns-1662.awsdns-15.co.uk.

Performance

73

Core Web Vitals

Weight

First Contentful Paint
5.3 s10%
Speed Index
6.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
292 KB
146 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

22 Technologies Detected

Analytics

10
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Mixpanel
SegmentHeap AnalyticsMatomoMicrosoft ClarityHeap

Libraries

2
jQueryv3.5.1
jQuery UI

CSS Frameworks

2
Tailwind CSS
Ant Design

Tag Managers

1
Google Tag Manager

Customer Support

1
Intercom

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Other

1
Instapage

Payments

1
Stripe

Popups & Forms

1
Wisepops

CDN

1
Cloudflare

SEO Analysis

A83/100
24
5
0
Meta Tags15/15
Content10/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
S
swapcard.comswapcard.com

Revenue-first event management platform | Swapcard

Swapcard is the revenue-first event management platform using AI to streamline operations and drive engagement, monetization, exhibitor ROI, and growth.

Title Length50 chars

Recommended: 50-60 chars (~314px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    328 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    16/100
    Poor
    4 14

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    4/25
    Schema Data
    10/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:8%
    Words:6,816
    Token eff.:Excessive

    Structured Data

    4 JSON-LD
    Person×1.3Organization×1.1WebSiteVideoObject
    sameAs entity links

    Citation Readiness

    Opening Summary21w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    11
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    10/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    63/100
    A+
    36 mg
    CO₂e / view
    291.7 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    41 mg
    vs
    Returning (cached)
    21 mg
    Annual (10K/mo)
    4.3 kg
    Emission Segments
    Data Center
    8 mg
    Network
    9 mg
    Device
    19 mg
    Resource Breakdown
    JavaScript
    230.7 KB
    Images
    342 B
    HTML
    60.7 KB
    Green Hosting Not Verified
    Webflow
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    50%Poor
    Critical / Transactional

    HTTPS

    WAF

    53d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    20.03.2026

    Valid Until

    18.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.swapcard.com

    SHA-256 Fingerprint

    2F:C7:98:37:35:11:E8:50:D0:E0:AC:7A:56:BF:C8:4D:51:49:D7:8A...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    269189
    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    HIT
    cf-ray🇮🇹 Milan
    9f1f81e6eb28edd6-MXP
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    frame-ancestors 'self'
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com

    +1 more

    Domain Information

    swapcard.com

    Domain Age
    27y 1m

    Created

    06.03.1999

    Expires

    06.03.2027

    Last Updated

    30.01.2026

    Registrar

    Amazon Registrar, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly31 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Work Sans

    WCAG Partial
    74/100
    Readability
    /30
    22/30

    20px · LH 1.50

    Hierarchy
    /20
    17/20

    2.92x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    18/25

    1 font · 5 req

    Heading Font

    Work Sans

    Sans58px

    Body Font

    Work Sans

    Sans20px

    Contrast Ratio

    1:1

    8 issues

    Reading Comfort

    ~41 CPL

    Narrow lines
    58px
    h1
    64px
    h2
    26px
    h3
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 10/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.9x larger than body text.

    Buy on MyFontsFluid Type (rem)Flesch 10

    Color Palette

    9 unique colors
    Light
    #ffffff
    Background· 38.300000000000004%
    #095858
    Primary· 21%
    #183c41
    Primary· 13.8%
    #337a7b
    Secondary· 6.5%
    #8a97b2
    Secondary· 5.5%
    #076a66
    Primary· 4.7%
    #d9e3e4
    Secondary· 2.7%
    #7b5975
    Secondary· 2.6%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    4
    Google AnalyticsFree
    HotjarMid-Market
    Microsoft ClarityFree
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    4

    Categories

    8

    Total Tools

    1

    Enterprise

    4

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    16
    Async
    0
    Defer

    Top Script Sources

    eclaire.swapcard.com(4)connect.facebook.net(2)clarity.ms(2)snap.licdn.com(1)gstatic.com(1)

    Website Identity

    Swapcard – Event Engagement Platform

    Swapcard – Event Engagement Platform

    VideoObject

    Discover how Swapcard helps organizers boost event engagement with AI-driven recommendations, interactive tools, lead generation, and real-time analytics.

    www.swapcard.com/
    27 years old
    Location detected: 🇺🇸 United Statesvia ip
    Amazon Registrar, Inc.📧 Google WorkspaceenEst. 2013

    Sponsored

    Last analyzed: 25 Apr 2026 at 18:46

    Historical Analysis & Change Tracking