rugbystore.co.uk

https://rugbystore.co.uk· First analyzed 19 May 2026· Updated 19 May 2026

Export

rugbystore.co.uk

Mobile

Sponsored

Hosting Provider

Rackspace

rackspace.com

IP Address

95.138.138.192

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS15395

Organization

EBS Europe LTD

Server

Apache

Nameservers

ns24.domaincontrol.com.ns23.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.2 s10%

Speed Index

1.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

293 KB

199 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.1.5

cms

Inforgenv0.6.0.74Custom

by Inforgen

Technology Stack

23 Technologies Detected

Plugins

Contact Form 7

Simple Embed Code Js_Composer Gdpr Cookie Compliance Gdpr Cookie Compliance Addon Inforgen Api

Analytics

CSS Frameworks

Advertising

Google Ads Microsoft Advertising

Libraries

UI Components

Icon Libraries

Fonts

Tag Managers

Reviews

Web Servers

Security

SEO Analysis

A80/100

Meta Tags14/15

Content10/12

Headings8/8

Technical19/25

E-E-A-T0/7

Images7/7

Links5/5

URL5/5

Social4/5

Freshness2/4

Mobile3/4

Indexability3/3

rugbystore.co.ukrugbystore.co.uk

Rugbystore - Rugby Shirts, boots, Protective Wear & Equipment

Shop online for rugby shirts, rugby boots, clothing and equipment for men, women & kids. Personalisation available on a range of boots & clothing

Title Length61 chars

Recommended: 50-60 chars (~372px / 580px)

Description Length145 chars

Recommended: 120-160 chars

Issues (0)

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

12 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

7/100

Poor

2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100

Bot Access

21/25

Machine Read.

8/25

Schema Data

0/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:2,098

Token eff.:Optimal

Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary26w

Descriptive Headingsavg 8.2w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

81/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

18/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

74/100

A+

30 mg

CO₂e / view

293.0 KB

Page Weight

90%

Cleaner Than

New Visitor

34 mg

Returning (cached)

17 mg

Annual (10K/mo)

3.6 kg

Emission Segments

Data Center

1 mg

Network

9 mg

Device

19 mg

Resource Breakdown

JavaScript

236.2 KB

Images

1.0 KB

Fonts

1.9 KB

HTML

44.9 KB

Other

9.0 KB

Green Hosting Verified

Rackspace

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

86%Very Good

Interactive

HTTPS

No WAF

170d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

21.04.2026

Valid Until

05.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.rugbystore.co.ukrugbystore.co.uk

SHA-256 Fingerprint

C2:79:4F:4F:78:E5:DC:99:B9:CF:F5:A7:C5:6D:B8:0D:4A:03:E8:3A...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate)

connection

Keep-Alive

content-encoding

📦 Gzip(gzip)

content-length

45641

content-security-policy

default-src https: 'unsafe-inline' 'unsafe-eval' https://*.f...

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

rugbystore-co-uk.mail.protection.outlook.com

Domain Information

rugbystore.co.uk

Domain Age

26y 11m

Created

07.06.1999

Expires

07.06.2027

Last Updated

23.05.2025

Registrar

123-Reg Limited t/a 123-reg

DNSSEC

Not Enabled

Privacy & Compliance

Termly

Cookie Consent Banner

Termly

GDPR Indicators

Cookie consent banner detected

CMP: Termly

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

69/100

Mobile Friendly2 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, shrink-to-fit=no

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

trade-gothic-next-compressed + Nunito

WCAG Partial

59/100

Readability

/30

16/30

14px · LH 1.29

Hierarchy

/20

16/20

3.36x ratio · ✓ H1→H6

WCAG

/25

13/25

3.95:1 min contrast

Performance

/25

14/25

3 fonts · 4 req

Heading Font

trade-gothic-next-compressed

Sans47px

Body Font

Nunito

Sans14px

Contrast Ratio

3.95:1

6 issues

Reading Comfort

~39 CPL

Narrow lines

47px

20px

18px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.29). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 4.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.4x larger than body text.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts Buy on MyFonts

Color Palette

13 unique colors

3.39:1 AA Large Light

#ffffff

Text· 11.3%

#98878e

Secondary· 7.5%

#dfdcd5

Primary· 18.299999999999997%

#22232a

Text· 17.4%

#546d74

Secondary· 7.1%

#3b3f54

Secondary· 6.6%

#bf5647

Secondary· 6.3%

#95bebf

Secondary· 5.3%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

Reviews & Social Proof

FeefoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(6)rugbystoreassets2-cwcxaxf9cyfkd6ap.z03.azurefd.net(3)bat.bing.com(2)connect.facebook.net(2)register.feefo.com(2)

Website Identity

rugbystore.co.uk

26 years old

Location detected: 🇬🇧 United Kingdomvia tld

123-Reg Limited t/a 123-reg📧 Microsoft 365en

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 19 May 2026 at 23:39

Historical Analysis & Change Tracking