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rcm.org.uk

https://rcm.org.uk· First analyzed 08 May 2026· Updated 08 May 2026
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rcm.org.uk
Desktop screenshot of rcm.org.uk
Mobile screenshot of rcm.org.uk
Mobile

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Hosting Provider

cloudflare.com

IP Address

104.21.55.2

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dee.ns.cloudflare.com.camilo.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
562 ms10%
Speed Index
731 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.1 MB
156 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
hello-elementor

SEO Analysis

B79/100
24
6
1
Meta Tags12/15
Content8/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
R
rcm.org.ukrcm.org.uk

RCM Homepage - Royal College of Midwives

midwives make a difference 5 May is International Day of the Midwife and we’re celebrating the difference midwives make in improving health throughout pregna...

Description truncated.
Title Length40 chars

Recommended: 50-60 chars (~248px / 580px)

Description Length338 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (16/23) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

47 URLs

47 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

22/100
Needs Work
6 11

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AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
7/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:1,466
Token eff.:Optimal
Sections/1K:2.7
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary347w
Descriptive Headingsavg 3.1w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
81/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
59/100
D
217 mg
CO₂e / view
2.1 MB
Page Weight
50%
Cleaner Than
New Visitor
248 mg
vs
Returning (cached)
124 mg
Annual (10K/mo)
26.0 kg
Emission Segments
Data Center
11 mg
Network
64 mg
Device
143 mg
Resource Breakdown
JavaScript
599.8 KB
Images
1.1 MB
CSS
314.0 KB
Fonts
2.4 KB
HTML
56.7 KB
Other
4.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

26%Critical
Interactive

HTTPS

WAF

81d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.04.2026

Valid Until

29.07.2026

Subject Alternative Names (1)

rcm.org.uk

SHA-256 Fingerprint

B8:9F:34:F7:C3:FD:AD:EA:18:AA:29:62:E0:56:C1:89:32:6C:89:95...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

age
192
alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
HIT
cf-ray🇩🇪 Frankfurt
9f87ecad5b9065e1-FRA
content-encoding
Brotli(br)
Good Warning Issue

Email Infrastructure

Mimecast

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

eu-smtp-inbound-2.mimecast.com
eu-smtp-inbound-1.mimecast.com

Domain Information

rcm.org.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Pomegranate Solid + Reader Pro

WCAG Partial
58/100
Readability
/30
16/30

12px · LH 1.50

Hierarchy
/20
12/20

6.25x ratio

WCAG
/25
17/25

1.62:1 min contrast

Performance
/25
13/25

2 fonts · 6 req

Heading Font

Pomegranate Solid

Sans75px

Body Font

Reader Pro

Sans12px

Contrast Ratio

1.62:1

4 issues

Reading Comfort

~43 CPL

Narrow lines
75px
h1
60px
h2
20px
h3
24px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.6:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 6.2x larger than body text.

✅ Lean font stack: 2 font families keeps load times fast.

Color Palette

6 unique colors
13.04:1 AAA Dark
#34302f
Other· 57.1%
#ffffff
Background· 15.6%
#1d1b28
Primary· 16.1%
#110b1c
Secondary· 7.7%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
3
Async
0
Defer

Top Script Sources

rcm.org.uk(17)googletagmanager.com(3)

Website Identity

Royal College of Midwives

Royal College of Midwives

Organization

A professional organisation and trade union dedicated to serving the whole midwifery team

Location detected: 🇬🇧 United Kingdomvia tld
📧 Mimecasten-GB

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Last analyzed: 08 May 2026 at 10:54

Historical Analysis & Change Tracking