propermag.com

https://propermag.com· First analyzed 14 May 2026· Updated 14 May 2026

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propermag.com

Mobile

Sponsored

Hosting Provider

Counterpart Systems

IP Address

185.184.248.80

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Manchester, United Kingdom

ASN

AS20860

Server

Nginx

Nameservers

ns2.counterpartsystems.com.ns1.counterpartsystems.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

529 ms10%

Speed Index

688 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

19.7 MB

91 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

CheerUpv7.7.0Custom

by ThemeSphere

View Theme

Technology Stack

19 Technologies Detected

Plugins

Instagram Feed

Contact Form 7

Easy Gdpr Consent Mailchimp Local Sync Wp Pagenavi Js_Composer Adrotate Klaviyo

Yoast SEO

UI Components

Slick Carousel Lightbox

Analytics

Libraries

Other

CSS Frameworks

Fonts

Email Marketing

Web Servers

SEO Analysis

B78/100

Meta Tags15/15

Content10/12

Headings3/8

Technical20/21

E-E-A-T5/7

Images4/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

propermag.compropermag.com

Menswear Fashion Creative Agency - Proper Magazine

Proper Mag Media Ltd - Independently-produced menswear magazine, website and marketing agency specialising in fashion, outdoor and sport.

Title Length50 chars

Recommended: 50-60 chars (~311px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Local SEO

Local Search Readiness

14/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

7/25

Citation

17/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:4%

Words:697

Token eff.:Optimal

Sections/1K:25.8

Depth:2/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary28w

Descriptive Headingsavg 7.3w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

66/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

21/100

2.50 g

CO₂e / view

19.7 MB

Page Weight

Cleaner Than

New Visitor

2.86 g

Returning (cached)

1.43 g

Annual (10K/mo)

300.0 kg

Emission Segments

Data Center

558 mg

Network

600 mg

Device

1.34 g

Resource Breakdown

JavaScript

112.0 KB

Images

19.4 MB

CSS

193.6 KB

Fonts

956 B

HTML

16.5 KB

Green Hosting Not Verified

Counterpart Systems

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

19.03.2026

Valid Until

17.06.2026

Subject Alternative Names (3)

old.propermag.compropermag.comwww.propermag.com

SHA-256 Fingerprint

BD:16:71:38:2A:B3:8D:47:E6:FA:90:94:7C:F2:9D:97:95:01:24:A2...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=UTF-8

date

Thu, 14 May 2026 03:48:51 GMT

fastcgi_cache

HIT

link

<https://www.propermag.com/index.php?rest_route=/>; rel="htt...

server

nginx

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

MX Records (7)

alt2.aspmx.l.google.com

aspmx4.googlemail.com

aspmx5.googlemail.com

aspmx2.googlemail.com

+3 more

Domain Information

propermag.com

Domain Age

19y 4m

Created

17.01.2007

Expires

17.01.2027

Last Updated

17.01.2026

Registrar

IONOS SE

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

76/100

Mobile Friendly3 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Didot + IBM Plex

WCAG Partial

51/100

Readability

/30

19/30

14px · LH 1.70

Hierarchy

/20

8/20

WCAG

/25

12/25

1:1 min contrast

Performance

/25

12/25

3 fonts · 9 req

Heading Font

Didot

Serif

Body Font

IBM Plex

Sans14px

Contrast Ratio

1:1

32 issues

Reading Comfort

~42 CPL

Narrow lines

40px

17px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

❌ Very complex text: Flesch score 24/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 32 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts Buy on MyFontsFlesch 24

Color Palette

10 unique colors

11.13:1 AAA Light

#ffffff

Background· 30%

#353d3d

Other· 6.9%

#111c22

Primary· 25.9%

#020405

Primary· 4.8%

Business & Marketing Stack

2 Tools Detected

Advanced

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

static.klaviyo.com(9)propermag.com(5)static-tracking.klaviyo.com(5)googletagmanager.com(1)

Website Identity

Proper Mag Media Ltd

Organization

Proper Mag Media Ltd - Independently-produced menswear magazine, website and marketing agency specialising in fashion, outdoor and sport.

www.propermag.com/

19 years old

Location detected: 🇬🇧 United Kingdomvia ip

IONOS SE📧 Google Workspaceen-US

Sponsored

Last analyzed: 14 May 2026 at 03:49

Historical Analysis & Change Tracking