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ppchero.com

https://ppchero.com· First analyzed 02 May 2026· Updated 02 May 2026
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ppchero.com
Desktop screenshot of ppchero.com
Mobile screenshot of ppchero.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

188.114.97.3

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

CloudFlare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

kai.ns.cloudflare.com.hope.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
294 ms10%
Speed Index
382 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
52 KB
52 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
PPC Hero / Hero Conf Child Themev10.0.4Custom
by StudioPress
View Theme

Technology Stack

20 Technologies Detected

Plugins

8
Genesis BlocksSimply Gallery BlockSticky BannerWp Popups LiteAdvanced AdsAdvanced Ads ProAdvanced Ads Tracking
Gutenberg

Analytics

2
Google Analytics
Plausible Analytics

Libraries

1
jQueryv3.7.1

UI Components

1
Lightbox

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

Other

1
VWO

CDN

1
Cloudflare

Languages

1
PHPv8.2.30

SEO Analysis

A+90/100
27
5
0
Meta Tags12/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T7/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
P
ppchero.comppchero.com

Why B2B Google Ads Fail (Even When You Do Everything Right) - PPC Hero

Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes

Title Length70 chars

Recommended: 50-60 chars (~431px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    10 URLs

    10 sub-sitemaps

    robots.txt

    25 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    12/100
    Poor
    4 12 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D51/100
    Bot Access
    15/25
    Machine Read.
    10/25
    Schema Data
    9/25
    Citation
    17/25

    AI Bot Access

    6/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:7%
    Words:2,444
    Token eff.:Optimal

    Structured Data

    6 JSON-LD
    Article×1.2(min)Person×1.3(min)Organization×1.1(min)WebSiteBreadcrumbListmicrodataSearchActionmicrodata
    sameAs entity links

    Citation Readiness

    Opening Summary199w
    Descriptive Headingsavg 4.8w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    84/100
    14
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    65/100
    A+
    5 mg
    CO₂e / view
    51.8 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    6 mg
    vs
    Returning (cached)
    3 mg
    Annual (10K/mo)
    624 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    2 mg
    Device
    3 mg
    Resource Breakdown
    Images
    24.9 KB
    HTML
    26.9 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    51%Poor
    Interactive

    HTTPS

    WAF

    68d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    10.04.2026

    Valid Until

    09.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    ppchero.com*.ppchero.com

    SHA-256 Fingerprint

    85:F6:E2:63:B7:87:7B:FB:23:01:94:49:FF:03:EF:5A:52:5D:76:03...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇦🇹 Vienna
    9f5884febddd3258-VIE
    content-encoding
    zstd
    content-security-policy
    upgrade-insecure-requests
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    40

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (3)

    bmx.01.com
    mx-a.01.com
    mx.01.com

    Domain Information

    ppchero.com

    Domain Age
    22y 3m

    Created

    31.01.2004

    Expires

    03.06.2026

    Last Updated

    10.02.2026

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly25 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Raleway + Roboto

    WCAG Partial
    70/100
    Readability
    /30
    22/30

    16px · LH 1.75

    Hierarchy
    /20
    16/20

    2.25x ratio · ✓ H1→H6

    WCAG
    /25
    13/25

    1.8:1 min contrast

    Performance
    /25
    19/25

    System fonts

    Heading Font

    Raleway

    Sans36px

    Body Font

    Roboto

    Sans16px

    Contrast Ratio

    1.8:1

    10 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    36px
    h1
    30px
    h2
    16px
    h3
    20px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.8:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    ❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    GGoogle FontsBuy on MyFontsFlesch 57

    Color Palette

    9 unique colors
    4.01:1 AA Large Light
    #ffffff
    Background· 57.5%
    #797f8e
    Secondary· 3.5%
    #75cdde
    Primary· 8.6%
    #0f258a
    Accent· 6.9%
    #b62155
    Primary· 6.9%
    #7eb6b3
    Secondary· 6.6%
    #97dad1
    Secondary· 3.5%
    #dbd6d0
    Secondary· 3.3%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Marketing Automation

    1
    MailchimpSMB

    Email marketing and automation platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    PlausibleSMB
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    5

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    4
    Async
    2
    Defer

    Top Script Sources

    ppchero.com(11)consent.cookiebot.com(3)chimpstatic.com(1)consentcdn.cookiebot.com(1)googletagmanager.com(1)

    Website Identity

    #site_title

    Person

    Aldwin Neekon draws from his 15+ years in B2B Marketing to create and manage digital ad campaigns for companies in Software & Cybersecurity. His background is in software engineering and he’d be happy to tell you how he wound up in marketing. If you’d rather not hear that story, he’s also reasonably

    [email protected]
    ppchero.com/author/aldwin-neekon/
    22 years old
    Location detected: 🇨🇦 Canadavia ip
    GoDaddy.com, LLCen-US

    Social Profiles

    X (Twitter)

    Sponsored

    Last analyzed: 02 May 2026 at 16:50

    Historical Analysis & Change Tracking

    ppchero.com Technology Stack - Built With jQuery, Lightbox, Tailwind CSS, Font Awesome, Google Fonts | StackOptic | StackOptic