Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public ...

Description truncated.

Title Length33 chars

Recommended: 50-60 chars (~195px / 580px)

Description Length213 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (84/92) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

15 URLs

15 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D52/100

Bot Access

20/25

Machine Read.

5/25

Schema Data

8/25

Citation

19/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:1%

Words:135

Token eff.:Too Short

Sections/1K:81.5

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary147w

Descriptive Headingsavg 4.7w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

55/100

Passed

Critical

Warnings

Images & Alt Text

10/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

80/100

70 mg

CO₂e / view

693.4 KB

Page Weight

80%

Cleaner Than

New Visitor

80 mg

Returning (cached)

40 mg

Annual (10K/mo)

8.4 kg

Emission Segments

Data Center

3 mg

Network

21 mg

Device

46 mg

Resource Breakdown

Images

662.0 KB

CSS

300 B

HTML

31.0 KB

Green Hosting Verified

Google Cloud

GWF Verified

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

35d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

07.03.2026

Valid Until

05.06.2026

Subject Alternative Names (1)

policyexchange.org.uk

SHA-256 Fingerprint

E2:5A:49:EB:CE:AB:F6:29:EF:68:28:27:70:60:F5:9F:88:09:EF:EC...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray

9f44b4968fa6fb50-SJC

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

policyexchange-org-uk.mail.protection.outlook.com

Domain Information

policyexchange.org.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

65/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

CrimsonText + Avenir

WCAG Partial

62/100

Readability

/30

25/30

14px · LH 1.40

Hierarchy

/20

19/20

3.57x ratio · ✓ H1→H6

WCAG

/25

11/25

1:1 min contrast

Performance

/25

7/25

3 fonts · 9 req

Heading Font

CrimsonText

Sans50px

Body Font

Avenir

Sans14px

Contrast Ratio

1:1

23 issues

Reading Comfort

~48 CPL

Optimal (45–75)

50px

51px

28px

24px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 23 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

GGoogle Fonts Buy on MyFonts

Color Palette

7 unique colors

Light

#ffffff

Background· 17.8%

#051a45

Primary· 50.50000000000001%

#67818d

Secondary· 10.2%

#2d5467

Secondary· 6.1%

#1d314b

Secondary· 5.8%

#506170

Secondary· 5.2%

#b8c8c4

Secondary· 4.2%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

Google Tag ManagerFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

policyexchange.org.uk(17)youtube.com(2)googletagmanager.com(1)

Website Identity

Policy Exchange

Organization

Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.

policyexchange.org.uk/

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 30 Apr 2026 at 07:07

Historical Analysis & Change Tracking