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npd.com

https://npd.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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npd.com
Desktop screenshot of npd.com
Mobile screenshot of npd.com
Mobile

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Hosting Provider

Wix
wix.com

IP Address

185.230.63.107

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS58182

Organization

Wix Com Inc

Server

Pepyaka

CDN

Fastly

Nameservers

pdns99.ultradns.com.pdns99.ultradns.net.pdns99.ultradns.org.pdns99.ultradns.biz.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
557 ms10%
Speed Index
724 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.5 MB
250 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Wix
website_builder

Progressive Web App

Service WorkerApple Touch Icon

Technology Stack

10 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Sentry

Frameworks

2
Reactv18.3.1
Alpine.js

Libraries

1
Lodashv4.17.21

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

SEO Analysis

C61/100
20
5
2
Meta Tags8/15
Content3/12
Headings7/8
Technical21/25
E-E-A-T0/7
Images4/7
Links2/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
N
npd.comnpd.com

Drive Growth with Market Research, Consumer Data, & Industry Analys...

As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actiona...

Title truncated. Description truncated.
Title Length79 chars

Recommended: 50-60 chars (~484px / 580px)

Description Length180 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (79 chars, ~484px). Will be truncated in search results.
  • • Very thin content (0 words). Search engines need substantial content for ranking.

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

13 URLs

13 sub-sitemaps

robots.txt

14 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100
Poor
5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F37/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
2/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:2,967
Token eff.:Optimal

Structured Data

1 JSON-LD
WebSite

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
11
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
14/100
F
565 mg
CO₂e / view
4.5 MB
Page Weight
15%
Cleaner Than
New Visitor
646 mg
vs
Returning (cached)
323 mg
Annual (10K/mo)
67.8 kg
Emission Segments
Data Center
126 mg
Network
136 mg
Device
303 mg
Resource Breakdown
JavaScript
2.6 MB
Images
1.2 MB
HTML
375.4 KB
Other
343.4 KB
Green Hosting Not Verified
Wix
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

46%Poor
Interactive

HTTPS

No WAF

178d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

16.04.2026

Valid Until

18.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

circana.comwww.circana.com

SHA-256 Fingerprint

9D:9C:6F:E4:98:09:BF:88:C3:8E:A8:66:2E:47:B7:84:58:C0:1D:E0...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
bytes
age
24629
alt-svc
h3=":443"; ma=2592000
cache-control
🔴 No Cache(private,no-cache,no-store)
content-encoding
⚡ Brotli(br)
content-language
en-US
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mxb-0010e901.gslb.pphosted.com
mxa-0010e901.gslb.pphosted.com

Domain Information

npd.com

Domain Age
31y 3m

Created

27.01.1995

Expires

28.01.2027

Last Updated

12.01.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly198 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

wfont_459113_d9390aed12d14fc5a6ec0623fa25cf6d + wfont_af1f0b_9e20f3c19032432597f2cc7caeb43da2

WCAG Partial
54/100
Readability
/30
19/30

18px · LH 1.30

Hierarchy
/20
11/20

2x ratio

WCAG
/25
14/25

1:1 min contrast

Performance
/25
10/25

System fonts

Heading Font

wfont_459113_d9390aed12d14fc5a6ec0623fa25cf6d

Sans36px

Body Font

wfont_af1f0b_9e20f3c19032432597f2cc7caeb43da2

Sans18px

Contrast Ratio

1:1

28 issues

Reading Comfort

~38 CPL

Narrow lines
36px
h1
89px
h2
28px
h3
18px
p
Major Second
Scale

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 23/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 28 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

Buy on MyFontsFluid TypeFlesch 23

Color Palette

6 unique colors
20.87:1 AAA Dark
#010101
Text· 38.5%
#ffffff
Background· 25%
#f5edf7
Secondary· 14.7%
#39104b
Primary· 10.1%
#7c6782
Secondary· 6.6%
#140b19
Secondary· 5.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

17 Resources

16
Scripts
1
Styles
9
Async
2
Defer

Top Script Sources

static.parastorage.com(10)browser.sentry-cdn.com(2)googletagmanager.com(2)cdn.cookielaw.org(2)

Website Identity

Circana

www.circana.com
31 years old
Location detected: 🇺🇸 United Statesvia ip
CSC Corporate Domains, Inc.en

Social Profiles

InstagramLinkedIn

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Last analyzed: 23 Apr 2026 at 02:00

Historical Analysis & Change Tracking