Wix

What Is Wix?

Wix is a cloud-based website development platform serving over 250 million users across 190 countries. Founded in 2006 in Israel by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix enables anyone to create professional websites without coding through its drag-and-drop editor, AI-powered design tools, and extensive template library.

Website Builder

The Wix Editor provides pixel-perfect drag-and-drop control over every element on the page. Unlike grid-based builders, Wix allows free-form positioning, giving designers complete creative freedom. Elements include text, images, galleries, video, forms, menus, and hundreds of interactive components.

Wix ADI (Artificial Design Intelligence) generates complete websites based on answers to a few questions about the business, automatically selecting layouts, images, and content. Users can then customize the generated design or switch to the full editor.

Editor X (now integrated into Wix Studio) provides advanced responsive design capabilities for professional designers and agencies, with CSS-like controls, flexbox and grid layouts, and breakpoint management.

App Market and Functionality

The Wix App Market offers hundreds of apps for adding functionality including booking systems, restaurants, events, forums, membership areas, and social feeds. Wix Stores provides e-commerce with product management, cart, checkout, and payment processing. Wix Bookings handles appointment scheduling for service businesses.

Velo by Wix

Velo (formerly Corvid) is Wix's full-stack development platform for adding custom functionality through JavaScript. Developers can create database collections, write backend code, build custom APIs, and add complex interactions while benefiting from Wix's managed hosting infrastructure.

SEO and Marketing

Built-in SEO tools include customizable meta tags, URL structures, alt text, structured data, and an SEO wizard that guides users through optimization steps. Wix sites generate XML sitemaps automatically and support canonical URLs, hreflang tags, and server-side rendering for search engine crawlability.

Wix Marketing tools include email campaigns, social media posting, Facebook and Instagram ads integration, and Google Ads integration, all managed from the Wix dashboard.

Why Choose Wix

Wix suits individuals and small businesses who want creative freedom without coding. The combination of visual editor, AI design tools, and integrated business applications provides a comprehensive platform for establishing and growing an online presence.