nikwax.com

https://nikwax.com· First analyzed 06 May 2026· Updated 06 May 2026

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nikwax.com

Mobile

Sponsored

Hosting Provider

Rackspace

rackspace.com

IP Address

89.234.35.0

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS15395

Server

Nginx

Nameservers

dns4.mtgsy.com.dns0.mtgsy.com.dns1.name-s.net.dns2.name-s.net.+1 more

Performance

Core Web Vitals

Weight

First Contentful Paint

1.0 s10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.4 MB

178 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv.

cms

Storefrontv4.6.1

by Automattic

View Theme

Technology Stack

29 Technologies Detected

Plugins

Woocommerce Product Price Based On Countries

Contact Form 7

Gearform Core

WooCommerce

Js_Composer Middleware Api

Polylang Pro

Independent Analytics Pro

Duracelltomi Google Tag Manager

Klaviyo

Integration Adyen Woocommerce

Analytics

Facebook Pixel Plausible Analytics

Libraries

jQuery

Underscore.js Animate.css

Frameworks

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Email Marketing

Web Servers

Languages

Security

SEO Analysis

A88/100

Meta Tags15/15

Content10/12

Headings6/8

Technical24/25

E-E-A-T2/7

Images7/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

nikwax.comnikwax.com

Nikwax® | High-Performance Aftercare for Outdoor Gear 🌧️

Discover Nikwax's range of eco-friendly waterproofing products. Enhance and extend the life of your equipment with our innovative solutions.

Title Length56 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (0)

5 issues found

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Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

11 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

22/100

Needs Work

6 11

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

7/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:787

Token eff.:Optimal

Sections/1K:5.1

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary11w

Descriptive Headingsavg 9.6w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

77/100

Passed

Critical

Warnings

Images & Alt Text

13/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

12/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

66/100

140 mg

CO₂e / view

1.4 MB

Page Weight

60%

Cleaner Than

New Visitor

160 mg

Returning (cached)

80 mg

Annual (10K/mo)

16.8 kg

Emission Segments

Data Center

7 mg

Network

41 mg

Device

92 mg

Resource Breakdown

JavaScript

265.7 KB

Images

439.9 KB

CSS

636.5 KB

HTML

39.0 KB

Other

7.1 KB

Green Hosting Verified

Rackspace

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

No WAF

255d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

16.12.2025

Valid Until

16.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (8)

www.nikwax.comwww.paramo.co.uktraderportal.nikwax.comblog.nikwax.comwww.paramo-clothing.comwww.nikwax.netparamo-clothing.comnikwax.com

SHA-256 Fingerprint

7C:AB:E0:15:00:0A:59:D4:A2:83:BA:3E:38:F0:BD:10:B1:87:91:F6...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 1165s(max-age=1165, public)

content-encoding

📦 Gzip(gzip)

content-security-policy

frame-ancestors 'self';

content-type

text/html; charset=UTF-8

date

Wed, 06 May 2026 09:54:17 GMT

etag

W/"864781a9bf97df29fcb27683540fdf25"

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

eu-smtp-inbound-2.mimecast.com

eu-smtp-inbound-1.mimecast.com

Domain Information

nikwax.com

Domain Age

27y 3m

Created

07.02.1999

Expires

07.02.2027

Last Updated

15.01.2025

Registrar

eNom, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Civic Cookie Control

Cookie Consent Banner

Civic Cookie Control

GDPR Indicators

Cookie consent banner detected

CMP: Civic Cookie Control

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly2 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Ubuntu

WCAG Partial

70/100

Readability

/30

24/30

16px · LH 1.40

Hierarchy

/20

15/20

1.5x ratio

WCAG

/25

15/25

1:1 min contrast

Performance

/25

16/25

1 font · 5 req

Heading Font

Ubuntu

Sans24px

Body Font

Ubuntu

Sans16px

Contrast Ratio

1:1

4 issues

Reading Comfort

~37 CPL

Narrow lines

24px

22px

28px

16px

Minor Second

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid Type (rem)Flesch 52

Color Palette

11 unique colors

2.96:1 Fail Light

#fafafa

Background· 40.099999999999994%

#999190

Other· 6.3%

#007a45

Primary· 13.8%

#0e1d38

Accent· 6.4%

#08547f

Accent· 6.2%

#3d2951

Secondary· 5.9%

#516186

Secondary· 5.7%

#1a8879

Accent· 5.4%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Pinterest AdsMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

nikwax.com(10)static-tracking.klaviyo.com(3)youtube.com(2)s.pinimg.com(2)googletagmanager.com(2)

Website Identity

Nikwax NA

Organization

Discover Nikwax's range of eco-friendly waterproofing products. Enhance and extend the life of your equipment with our innovative solutions.

nikwax.com/en-us/

27 years old

Location detected: 🇬🇧 United Kingdomvia ip

eNom, LLC📧 Mimecasten-US

Social Profiles

Facebook X (Twitter)Instagram YouTube TikTok Pinterest

Sponsored

Last analyzed: 06 May 2026 at 09:54

Historical Analysis & Change Tracking