national-accident-helpline.co.uk

https://national-accident-helpline.co.uk· First analyzed 16 May 2026· Updated 16 May 2026

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Mobile

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Hosting Provider

Incapsula Inc

IP Address

45.60.121.37

Site Location

🇬🇧 Kettering, United Kingdomvia schema

Server Location

🇺🇸 New York, United States

ASN

AS19551

Organization

Incapsula Inc

Nameservers

ns-1198.awsdns-21.org.ns-1781.awsdns-30.co.uk.ns-465.awsdns-58.com.ns-673.awsdns-20.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

904 ms10%

Speed Index

1.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

247 KB

64 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

CMS

WordPress

Infrastructure

Hosting

Incapsula Inc

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

20 Technologies Detected

Advertising

Google Ads Twitter Ads Microsoft Advertising Criteo Taboola Outbrain

Analytics

Payments

Frameworks

CSS Frameworks

Icon Libraries

Tag Managers

Reviews

Social

Comments

Plugins

SEO Analysis

B79/100

Meta Tags9/15

Content10/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

national-accident-helpline.co.uknational-accident-helpline.co.uk

National Accident Helpline | The No Win, No Fee, No Risk Accident M...

Contact the UK's most trusted personal injury company for free, no obligation advice. Rated Excellent, our friendly team is available late, 7 days a week.

Title truncated.

Title Length84 chars

Recommended: 50-60 chars (~505px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (1)

• Title is too long (84 chars, ~505px). Will be truncated in search results.

5 issues found

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Crawlability

Sitemap

Type: standard

667 URLs

robots.txt

3 rules

Sitemap reference found

Local SEO

Local Search Readiness

54/100

Fair

14 9

Sponsored

AI & LLM Readiness

F39/100

Bot Access

20/25

Machine Read.

1/25

Schema Data

9/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:17%

Words:116,790

Token eff.:Excessive

Structured Data

2 JSON-LD

Person×1.3Organization×1.1LocalBusiness×1.1VideoObject(min)microdata

sameAs entity links

Citation Readiness

Opening Summary261w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

A+

31 mg

CO₂e / view

247.2 KB

Page Weight

95%

Cleaner Than

New Visitor

35 mg

Returning (cached)

18 mg

Annual (10K/mo)

3.7 kg

Emission Segments

Data Center

7 mg

Network

7 mg

Device

16 mg

Resource Breakdown

JavaScript

102.2 KB

Images

643 B

CSS

81.8 KB

HTML

61.8 KB

Other

745 B

Green Hosting Not Verified

Incapsula Inc

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

WAF

70d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

27.04.2026

Valid Until

26.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (11)

national-accident-law.co.ukuat.national-accident-helpline.co.ukwww.national-accident-law.co.uk*.claimspeople.co.ukwww.underdog.co.uk*.ptlplatform.comclaimspeople.co.uknational-accident-helpline.co.uk+3 more

SHA-256 Fingerprint

FC:53:1F:72:78:85:11:B8:44:94:EE:F4:B1:4E:70:4E:F3:29:9A:BD...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(no-cache, no-store)

content-length

212

content-type

text/html

x-iinfo

53-43082612-0 0NNN RT(1778943684510 94) q(0 -1 -1 0) r(0 -1)...

set-cookie

visid_incap_1603558

Good Warning Issue

Email Infrastructure

Mailgun

Score

SPF

DKIM

DMARC

MX Records (4)

mxa.mailgun.org

mxb.mailgun.org

mx2-eu1.ppe-hosted.com

mx1-eu1.ppe-hosted.com

Domain Information

national-accident-helpline.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Data subject rights referenced

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly24 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, user-scalable=yes

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica Neue

WCAG AA

82/100

Readability

/30

27/30

18px · LH 1.50

Hierarchy

/20

16/20

2x ratio · ✓ H1→H6

WCAG

/25

19/25

4.57:1 min contrast

Performance

/25

20/25

System fonts

Heading Font

Helvetica Neue

Sans36px

Body Font

Helvetica Neue

Sans18px

Contrast Ratio

4.57:1

WCAG AA (≥4.5:1)

Reading Comfort

~38 CPL

Narrow lines

36px

32px

28px

24px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.6:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Flesch 62

Color Palette

6 unique colors

15.63:1 AAA Light

#ffffff

Primary· 33.5%

#252323

Other· 4%

#0c0913

Secondary· 22.6%

#658485

Secondary· 4.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

21 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(5)lpcdn.lpsnmedia.net(5)consent.cookiebot.com(3)lptag.liveperson.net(2)script.infinity-tracking.com(1)

Website Identity

National Accident Helpline

LocalBusiness

National Accident Helpline is a UK-based personal injury company providing personal injury claims advice, service and support to consumers who have suffered a no-fault accident. National Accident Helpline is part of the NAHL Group PLC and is run on a for-profit basis.

08003760150

www.national-accident-helpline.co.uk/

Bevan House, Kettering Parkway, Kettering Venture Park, Kettering

NN15 6XR, Kettering, Northamptonshire

United Kingdom

Location detected: 🇬🇧 United Kingdom, Ketteringvia schema

📧 MailgunenEst. 1993

Social Profiles

Facebook X (Twitter)LinkedIn YouTube

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Last analyzed: 16 May 2026 at 15:02

Historical Analysis & Change Tracking