mumbrella.com.au

https://mumbrella.com.au· First analyzed 26 Apr 2026· Updated 26 Apr 2026

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mumbrella.com.au

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.66.40.206

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

norm.ns.cloudflare.com.rose.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

936 ms10%

Speed Index

1.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

7.3 MB

151 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

CMS

WordPress

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

24 Technologies Detected

Plugins

Jw Player 7 For Wp Premium Quick Login Bbpowerpack

Advertising

Google Ads Google AdSense Twitter Ads LinkedIn Ads

Analytics

Libraries

UI Components

CSS Frameworks

Tag Managers

CDN

Customer Support

Security

SEO Analysis

C65/100

Meta Tags5/15

Content10/12

Headings3/8

Technical19/21

E-E-A-T5/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile4/4

Indexability3/3

mumbrella.com.aumumbrella.com.au

Mumbrella - Everything under Australia’s media & marketing umbrella...

Everything under Australia’s media & marketing umbrella

Title truncated.

Title Length103 chars

Recommended: 50-60 chars (~632px / 580px)

Description Length55 chars

Recommended: 120-160 chars

Issues (3)

• Title is too long (103 chars, ~632px). Will be truncated in search results.
• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (60/66) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

8/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:1,581

Token eff.:Optimal

Sections/1K:0.6

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary19w

Descriptive Headingsavg 3w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

2/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

5 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

23/100

754 mg

CO₂e / view

7.3 MB

Page Weight

Cleaner Than

New Visitor

862 mg

Returning (cached)

431 mg

Annual (10K/mo)

90.5 kg

Emission Segments

Data Center

37 mg

Network

222 mg

Device

496 mg

Resource Breakdown

JavaScript

583.7 KB

Images

6.6 MB

CSS

84.3 KB

HTML

46.2 KB

Other

41.9 KB

Green Hosting Verified

Cloudflare

GWF Verified

8 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

87d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

24.04.2026

Valid Until

23.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

mumbrella.com.au*.mumbrella.com.au

SHA-256 Fingerprint

C0:65:E8:A9:D9:0C:EB:E4:9C:B1:52:03:98:02:D2:95:7F:D8:7A:5A...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 300s(max-age=300, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray

9f28a1f1bcc48fbd-BOS

content-encoding

zstd

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

au-smtp-inbound-1.mimecast.com

au-smtp-inbound-2.mimecast.com

Domain Information

mumbrella.com.au

Last Updated

02.03.2026

Registrar

Melbourne IT

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, shrink-to-fit=no

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Montserrat

WCAG Partial

58/100

Readability

/30

14/30

12px · LH 1.33

Hierarchy

/20

8/20

WCAG

/25

18/25

1:1 min contrast

Performance

/25

18/25

2 fonts · 2 req

Heading Font

Montserrat

Sans

Body Font

Montserrat

Sans12px

Contrast Ratio

1:1

5 issues

Reading Comfort

~50 CPL

Optimal (45–75)

16px

20px

16px

12px

Minor Second

Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~50 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)

Color Palette

8 unique colors

3:1 AA Large Light

#ffffff

Primary· 62.300000000000004%

#8b979c

Secondary· 5.3%

#010204

Primary· 7.4%

#4a3544

Secondary· 4.4%

#e3ce8e

Accent· 3%

#b2e7e7

Accent· 1.6%

#f2efe0

Secondary· 0.5%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Facebook PixelMid-Market

Twitter/X AdsMid-Market

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

connect.facebook.net(3)mumbrella.com.au(3)go.mumbrella.com.au(2)googletagmanager.com(2)sb.scorecardresearch.com(1)

Website Identity

Mumbrella

Organization

Everything under Australia’s media & marketing umbrella

mumbrella.com.au/

Location detected: 🇦🇺 Australiavia tld

Melbourne IT📧 Mimecasten-US

Social Profiles

Facebook X (Twitter)LinkedIn

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Last analyzed: 26 Apr 2026 at 21:21

Historical Analysis & Change Tracking