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missingpeople.org.uk

https://missingpeople.org.uk· First analyzed 12 May 2026· Updated 12 May 2026
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missingpeople.org.uk
Desktop screenshot of missingpeople.org.uk
Mobile screenshot of missingpeople.org.uk
Mobile

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Hosting Provider

Kinsta
cloudflare.com

IP Address

162.159.134.42

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns06.domaincontrol.com.ns05.domaincontrol.com.

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.4 MB
174 requests

Image Optimization

Lazy LoadWebPResponsiveUploadcare
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Pixeled ThemeCustom
by Pixeled Eggs

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

32 Technologies Detected

Plugins

16
AcymailingEvents ManagerEvents Manager ProMp IntegrationsGiveGive Form Field ManagerGive Gift AidGive RecurringWebtoffee Cookie Consent
Jquery Updater
Give Stripe
Gravity Forms
Akismet
Gtranslate
Yoast SEO
Gravity Forms

Libraries

4
jQueryv3.7.1
jQuery UI
Underscore.jsMoment.js

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

CSS Frameworks

2
Tailwind CSS
Foundation

Frameworks

1
React

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Payments

1
Stripe

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

A86/100
27
5
0
Meta Tags9/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T5/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
M
missingpeople.org.ukmissingpeople.org.uk

Home - Missing People

Missing People offers a lifeline for the almost 160,000 people who run away and go missing each year. We also provide support for family and friends.

Title Length21 chars

Recommended: 50-60 chars (~129px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    13 URLs

    13 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    30/100
    Needs Work
    8 9

    Sponsored

    AI & LLM Readiness

    D58/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    8/25
    Citation
    19/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:2,701
    Token eff.:Optimal

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary28w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    14
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    36/100
    F
    458 mg
    CO₂e / view
    4.4 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    523 mg
    vs
    Returning (cached)
    261 mg
    Annual (10K/mo)
    54.9 kg
    Emission Segments
    Data Center
    22 mg
    Network
    135 mg
    Device
    301 mg
    Resource Breakdown
    JavaScript
    1.7 MB
    Images
    2.5 MB
    CSS
    196.1 KB
    Fonts
    2.0 KB
    HTML
    52.3 KB
    Other
    10.6 KB
    Green Hosting Verified
    Something Familiar
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    85%Very Good
    Critical / Transactional

    HTTPS

    WAF

    53d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    06.04.2026

    Valid Until

    05.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    missingpeople.org.uk*.missingpeople.org.uk

    SHA-256 Fingerprint

    5B:54:6A:82:1B:1F:80:EB:9B:F1:08:C7:4A:73:AA:6F:59:C8:23:C7...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9facf6b27a0a3ef4-CDG
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    connect-src *.google-analytics.com www.google-analytics.com ...
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (4)

    uk.mx1.mailanyone.net
    uk.mx4.mx25.net
    uk.mx3.mailanyone.net
    uk.mx2.mx25.net

    Domain Information

    missingpeople.org.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieYes

    Cookie Consent Banner
    CookieYes
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieYes
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    85/100
    Mobile Friendly42 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Poppins + Lato

    WCAG AA
    84/100
    Readability
    /30
    25/30

    16px · LH 1.50

    Hierarchy
    /20
    18/20

    2.88x ratio

    WCAG
    /25
    21/25

    5.14:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    Poppins

    Sans46px

    Body Font

    Lato

    Sans16px

    Contrast Ratio

    5.14:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~80 CPL

    Wide lines
    46px
    h1
    46px
    h2
    32px
    h3
    26px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Wide lines: ~80 chars/line. Use max-width: 65ch for comfortable reading.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.9x larger than body text.

    GGoogle FontsBuy on MyFonts

    Color Palette

    8 unique colors
    6.63:1 AA Light
    #999999
    Other· 46.900000000000006%
    #111111
    Background· 19.8%
    #ffffff
    Primary· 0%
    #5d0b35
    Accent· 4.5%

    Business & Marketing Stack

    3 Tools Detected

    Growing

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    1

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    6
    Async
    0
    Defer

    Top Script Sources

    missingpeople.org.uk(14)googletagmanager.com(2)scripts.clarity.ms(1)clarity.ms(1)gstatic.com(1)

    Website Identity

    Missing People

    Missing People

    Organization

    Missing People offers a lifeline for the almost 160,000 people who run away and go missing each year. We also provide support for family and friends.

    116 000
    www.missingpeople.org.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    en-GB

    Sponsored

    Last analyzed: 12 May 2026 at 22:47

    Historical Analysis & Change Tracking