michters.com

https://michters.com· First analyzed 29 May 2026· Updated 29 May 2026

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michters.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

32.197.9.67

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Nginx

Nameservers

ns-1294.awsdns-33.org.ns-1862.awsdns-40.co.uk.ns-463.awsdns-57.com.ns-658.awsdns-18.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.6 s10%

Speed Index

2.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

6.9 MB

153 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

Michter's Customv1.2.3Custom

by Joshua Dowden

View Theme

Technology Stack

37 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Segment

Libraries

jQueryv3.7.1

Underscore.js Animate.css

UI Components

Owl Carousel Lightbox Fancybox

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Email Marketing

Web Servers

SEO Analysis

A80/100

Meta Tags11/15

Content8/12

Headings5/8

Technical24/25

E-E-A-T5/7

Images2/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

michters.commichters.com

Michter's Distillery - 2025 World's Most Admired Whiskey

Producing the finest American whiskeys – cost be damned!

Title Length56 chars

Recommended: 50-60 chars (~339px / 580px)

Description Length56 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (13/16) — critical for accessibility and SEO

8 issues found

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Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

34 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100

Poor

6 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

C63/100

Bot Access

21/25

Machine Read.

17/25

Schema Data

7/25

Citation

18/25

AI Bot Access

10/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:2%

Words:309

Token eff.:Optimal

Sections/1K:19.4

Depth:2/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary112w

Descriptive Headingsavg 1.5w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

62/100

Passed

Critical

Warnings

Images & Alt Text

10/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

30/100

719 mg

CO₂e / view

6.9 MB

Page Weight

Cleaner Than

New Visitor

821 mg

Returning (cached)

411 mg

Annual (10K/mo)

86.2 kg

Emission Segments

Data Center

35 mg

Network

211 mg

Device

472 mg

Resource Breakdown

JavaScript

1.3 MB

Images

3.1 MB

CSS

2.5 MB

Fonts

1.8 KB

HTML

101.7 KB

Other

5.6 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

247d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

03.01.2026

Valid Until

31.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

michters.comwww.michters.com

SHA-256 Fingerprint

47:E9:4F:82:30:F3:1D:B5:AF:54:40:63:86:24:A8:88:46:C7:45:89...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 3s(max-age=3, must-revalidate)

content-length

103795

content-type

text/html; charset=UTF-8

date

Fri, 29 May 2026 18:58:30 GMT

last-modified

Fri, 29 May 2026 18:20:30 GMT

server

nginx/1.28.2

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

michters-com.mail.protection.outlook.com

Domain Information

michters.com

Domain Age

22y 10m

Created

10.07.2003

Expires

10.07.2034

Last Updated

10.07.2024

Registrar

Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

71/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

TradeGothicLTStd-Bold + BrandonGrotesque-Bold

WCAG Partial

40/100

Readability

/30

9/30

9px · LH 2.56

Hierarchy

/20

11/20

10.56x ratio

WCAG

/25

15/25

1:1 min contrast

Performance

/25

5/25

4 fonts · 12 req

Heading Font

TradeGothicLTStd-Bold

Sans95px

Body Font

BrandonGrotesque-Bold

Sans9px

Contrast Ratio

1:1

18 issues

Reading Comfort

~67 CPL

Optimal (45–75)

95px

35px

30px

9px

❌ Critical: 9px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Wide line spacing (2.56). 1.4–1.6 is optimal for body text.

✅ Optimal line length: ~66 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 18 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

GGoogle Fonts Buy on MyFontsFluid Type (rem)Flesch 46

Color Palette

4 unique colors

21:1 AAA Dark

#000000

Background· 73.3%

#ffffff

Background· 23.400000000000002%

#773230

Primary· 1.5%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Twitter/X WidgetsFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

michters.com(5)connect.facebook.net(4)youtube.com(2)googletagmanager.com(2)chimpstatic.com(2)

Website Identity

Michter's Distillery

Organization

2025 World's Most Admired Whiskey

michters.com/

22 years old

Location detected: 🇺🇸 United Statesvia ip

Network Solutions, LLC📧 Microsoft 365ENH

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 29 May 2026 at 18:58

Historical Analysis & Change Tracking