memorandum.com

https://memorandum.com· First analyzed 13 May 2026· Updated 13 May 2026

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memorandum.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.67.148.101

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

kevin.ns.cloudflare.com.shubhi.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

574 ms10%

Speed Index

746 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.6 MB

45 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

memorandumfseCustom

Technology Stack

23 Technologies Detected

Plugins

Infinite Scroll Block Instagram Feed Pro

Jquery Pin It Button For Images

Wp Pagenavi Search Filter

Google Analytics Dashboard For Wp

Perfmatters Responsive Image Maps Wp Hummingbird Popup Maker Bigscoots Cache Mailchimp For Wp

Libraries

Analytics

CSS Frameworks

Icon Libraries

Advertising

CDN

SEO Analysis

B75/100

Meta Tags11/15

Content10/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images5/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

memorandum.commemorandum.com

Home - MEMORANDUM | NYC Fashion & Lifestyle Blog for the Working Girl

Shop My Instagram Get inspiration from my day-to-day looks Follow Along @maryorton Get The Memo Fashion Memo Office Style Memo Beauty Memo Skincare Memo Care...

Description truncated.

Title Length69 chars

Recommended: 50-60 chars (~429px / 580px)

Description Length171 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

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Crawlability

Sitemap

robots.txt

5 rules

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

8/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:2%

Words:494

Token eff.:Optimal

Sections/1K:2

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary55w

Descriptive Headingsavg 3.7w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

72/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

66/100

169 mg

CO₂e / view

1.6 MB

Page Weight

60%

Cleaner Than

New Visitor

193 mg

Returning (cached)

97 mg

Annual (10K/mo)

20.3 kg

Emission Segments

Data Center

8 mg

Network

50 mg

Device

111 mg

Resource Breakdown

JavaScript

150.5 KB

Images

830.5 KB

CSS

48.3 KB

Fonts

605.1 KB

HTML

40.3 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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A+

Security Score

91%Excellent

Interactive

HTTPS

WAF

39d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

23.03.2026

Valid Until

21.06.2026

Subject Alternative Names (1)

www.memorandum.com

SHA-256 Fingerprint

2F:4A:AD:32:2D:8E:C1:5C:FF:0B:21:8F:FA:B4:8E:4B:D1:F3:9D:E9...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 0s(public, s-maxage=31536000, max-age=0, must-revalidate)

cf-cache-status

BYPASS

cf-ray🇫🇷 Paris

9fb0412b7a3f01bd-CDG

content-encoding

zstd

content-security-policy

block-all-mixed-content;

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

MX Records (5)

aspmx3.googlemail.com

alt1.aspmx.l.google.com

aspmx2.googlemail.com

alt2.aspmx.l.google.com

+1 more

Domain Information

memorandum.com

Domain Age

24y 2m

Created

19.03.2002

Expires

19.03.2035

Last Updated

20.03.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

81/100

Mobile Friendly9 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Brandon Grotesque

WCAG Partial

57/100

Readability

/30

16/30

8px · LH 1.78

Hierarchy

/20

7/20

WCAG

/25

18/25

1:1 min contrast

Performance

/25

16/25

2 fonts · 6 req

Heading Font

Brandon Grotesque

Sans

Body Font

Brandon Grotesque

Sans8px

Contrast Ratio

1:1

12 issues

Reading Comfort

~72 CPL

Optimal (45–75)

42px

20px

15px

8px

❌ Critical: 8px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~72 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 46

Color Palette

13 unique colors

4.16:1 AA Large Light

#ffffff

Text· 36.00000000000001%

#837b74

Other· 5.3%

#ab9b8e

Primary· 7.5%

#22140c

Secondary· 6.5%

#746152

Secondary· 6.5%

#382920

Secondary· 5.7%

#a07e6a

Secondary· 5.5%

#543424

Secondary· 4.8%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

28 Resources

Scripts

Styles

Async

Defer

Top Script Sources

memorandum.com(16)googletagmanager.com(1)static.cloudflareinsights.com(1)

Website Identity

MEMORANDUM | NYC Fashion & Lifestyle Blog for the Working Girl

Organization

A New York City fashion and lifestyle blog by Mary Orton offering fashion, workwear, beauty, home decor and travel tips

www.memorandum.com/

24 years old

Location detected: 🇨🇦 Canadavia ip

GoDaddy.com, LLC📧 Google Workspaceen-US

Social Profiles

Facebook X (Twitter)Instagram Pinterest

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Last analyzed: 13 May 2026 at 08:22

Historical Analysis & Change Tracking