mcelhinneys.com

https://mcelhinneys.com· First analyzed 15 May 2026· Updated 15 May 2026

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mcelhinneys.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇮🇪 Donegal, Irelandvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

greg.ns.cloudflare.com.elsa.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.3 s10%

Speed Index

1.7 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.1 MB

286 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPress

Infrastructure

Hosting

Shopify

CDN

Cloudflare

Technology Stack

27 Technologies Detected

Advertising

Google Ads Microsoft Advertising Criteo Taboola Outbrain

Analytics

Payments

CSS Frameworks

Fonts

Google Fonts Adobe Fonts (Typekit)

Customer Support

Frameworks

Libraries

Tag Managers

Email Marketing

Reviews

Social

Comments

CDN

Security

Plugins

SEO Analysis

B71/100

Meta Tags13/15

Content6/12

Headings3/8

Technical21/25

E-E-A-T0/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness2/4

Mobile3/4

Indexability3/3

mcelhinneys.commcelhinneys.com

McElhinneys: Shop The Latest Fashion, Jewellery & Homeware

At McElhinneys we offer you an incredible collection of designer fashion brands and gifts at great prices. Browse our extensive range of Womens, Mens, Kids, ...

Description truncated.

Title Length58 chars

Recommended: 50-60 chars (~355px / 580px)

Description Length318 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

181 URLs

181 sub-sitemaps

robots.txt

158 rules

Sitemap reference found

Local SEO

Local Search Readiness

46/100

Fair

13 7 1

Sponsored

AI & LLM Readiness

F38/100

Bot Access

20/25

Machine Read.

9/25

Schema Data

1/25

Citation

8/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:15%

Words:119,424

Token eff.:Excessive

Structured Data

1 JSON-LD

sameAs entity links

Citation Readiness

Opening Summary19w

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

76/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

37/100

425 mg

CO₂e / view

4.1 MB

Page Weight

15%

Cleaner Than

New Visitor

486 mg

Returning (cached)

243 mg

Annual (10K/mo)

51.0 kg

Emission Segments

Data Center

21 mg

Network

125 mg

Device

279 mg

Resource Breakdown

JavaScript

1.4 MB

Images

2.4 MB

CSS

150.2 KB

Fonts

103.9 KB

HTML

98.2 KB

Other

12.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

57d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (1)

www.mcelhinneys.com

SHA-256 Fingerprint

2C:03:AF:3E:A1:3A:CE:4E:37:D7:0D:29:AF:18:60:94:82:21:98:B1...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

9fc0f1957b288fea-BOS

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

100210

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx1-eu1.ppe-hosted.com

mx2-eu1.ppe-hosted.com

Domain Information

mcelhinneys.com

Domain Age

27y 5m

Created

01.12.1998

Expires

30.11.2026

Last Updated

20.10.2025

Registrar

Tucows Domains Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

69/100

Mobile Friendly61 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1,minimum-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Muli

WCAG AA

65/100

Readability

/30

22/30

16px · LH 1.50

Hierarchy

/20

8/20

WCAG

/25

21/25

6.11:1 min contrast

Performance

/25

14/25

1 font · 12 req

Heading Font

Muli

Sans

Body Font

Muli

Sans16px

Contrast Ratio

6.11:1

WCAG AA (≥4.5:1)

Reading Comfort

~32 CPL

Narrow lines

36px

64px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 40

Color Palette

12 unique colors

2.75:1 Fail Light

#ffffff

Background· 41.9%

#a59a94

Secondary· 4.6%

#c98d72

Primary· 8.5%

#d2aa86

Secondary· 6.2%

#a17f6c

Secondary· 6.1%

#20232d

Secondary· 5.9%

#926961

Secondary· 5.3%

#d1c7be

Secondary· 5.3%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Microsoft ClarityFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

consent.cookiebot.com(3)mcelhinneys.com(2)invitejs.trustpilot.com(1)s3.eu-west-1.amazonaws.com(1)media.9gtb.com(1)

Website Identity

McElhinneys Department Store

DepartmentStore

At McElhinneys we offer you an incredible collection of designer fashion brands and gifts at great prices. Browse our extensive range of Womens, Mens, Kids, Footwear, Jewellery, Home, Beauty and more online today. Experience our 5 star customer service with Next Day Delivery on orders made before 2p

00353749131217

www.mcelhinneys.com/

27 years old

Ballybofey Co. Donegal, Donegal

F93TD29, Donegal, Donegal

Location detected: 🇮🇪 Ireland, Donegalvia schema_nap

Tucows Domains Inc.en

Social Profiles

Facebook X (Twitter)Instagram LinkedIn TikTok

Sponsored

Last analyzed: 15 May 2026 at 09:00

Historical Analysis & Change Tracking