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mcelhinneys.com

https://mcelhinneys.com· First analyzed 15 May 2026· Updated 15 May 2026
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mcelhinneys.com
Desktop screenshot of mcelhinneys.com
Mobile screenshot of mcelhinneys.com
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇮🇪 Donegal, Irelandvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

greg.ns.cloudflare.com.elsa.ns.cloudflare.com.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.1 MB
286 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPress
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

27 Technologies Detected

SEO Analysis

B71/100
21
7
1
Meta Tags13/15
Content6/12
Headings3/8
Technical21/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile3/4
Indexability3/3
M
mcelhinneys.commcelhinneys.com

McElhinneys: Shop The Latest Fashion, Jewellery & Homeware

At McElhinneys we offer you an incredible collection of designer fashion brands and gifts at great prices. Browse our extensive range of Womens, Mens, Kids, ...

Description truncated.
Title Length58 chars

Recommended: 50-60 chars (~355px / 580px)

Description Length318 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

181 URLs

181 sub-sitemaps

robots.txt

158 rules

Sitemap reference found

Local SEO

Local Search Readiness

46/100
Fair
13 7 1

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AI & LLM Readiness

F38/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
1/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:15%
Words:119,424
Token eff.:Excessive

Structured Data

1 JSON-LD
sameAs entity links

Citation Readiness

Opening Summary19w
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
12
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
37/100
F
425 mg
CO₂e / view
4.1 MB
Page Weight
15%
Cleaner Than
New Visitor
486 mg
vs
Returning (cached)
243 mg
Annual (10K/mo)
51.0 kg
Emission Segments
Data Center
21 mg
Network
125 mg
Device
279 mg
Resource Breakdown
JavaScript
1.4 MB
Images
2.4 MB
CSS
150.2 KB
Fonts
103.9 KB
HTML
98.2 KB
Other
12.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • Carbon footprint recommendation preview...
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

57d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (1)

www.mcelhinneys.com

SHA-256 Fingerprint

2C:03:AF:3E:A1:3A:CE:4E:37:D7:0D:29:AF:18:60:94:82:21:98:B1...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fc0f1957b288fea-BOS
content-encoding
Brotli(br)
content-language
en-US
content-length
100210
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx1-eu1.ppe-hosted.com
mx2-eu1.ppe-hosted.com

Domain Information

mcelhinneys.com

Domain Age
27y 5m

Created

01.12.1998

Expires

30.11.2026

Last Updated

20.10.2025

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
69/100
Mobile Friendly61 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1,minimum-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Muli

WCAG AA
65/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
21/25

6.11:1 min contrast

Performance
/25
14/25

1 font · 12 req

Heading Font

Muli

Sans

Body Font

Muli

Sans16px

Contrast Ratio

6.11:1

WCAG AA (≥4.5:1)

Reading Comfort

~32 CPL

Narrow lines
36px
h2
64px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 40

Color Palette

12 unique colors
2.75:1 Fail Light
#ffffff
Background· 41.9%
#a59a94
Secondary· 4.6%
#c98d72
Primary· 8.5%
#d2aa86
Secondary· 6.2%
#a17f6c
Secondary· 6.1%
#20232d
Secondary· 5.9%
#926961
Secondary· 5.3%
#d1c7be
Secondary· 5.3%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Customer Support

1

Live chat and helpdesk tools

Behavior Analytics

3

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

6

Categories

8

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Media.netEzoicMediavineSovrnPubMaticOpenXIndex Exchange

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
19
Async
0
Defer

Top Script Sources

consent.cookiebot.com(3)mcelhinneys.com(2)invitejs.trustpilot.com(1)s3.eu-west-1.amazonaws.com(1)media.9gtb.com(1)

Website Identity

McElhinneys Department Store

McElhinneys Department Store

DepartmentStore

At McElhinneys we offer you an incredible collection of designer fashion brands and gifts at great prices. Browse our extensive range of Womens, Mens, Kids, Footwear, Jewellery, Home, Beauty and more online today. Experience our 5 star customer service with Next Day Delivery on orders made before 2p

Ballybofey Co. Donegal, Donegal

F93TD29, Donegal, Donegal

IE

Location detected: 🇮🇪 Ireland, Donegalvia schema_nap
Tucows Domains Inc.en

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Last analyzed: 15 May 2026 at 09:00

Historical Analysis & Change Tracking