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lullabytrust.org.uk

https://lullabytrust.org.uk· First analyzed 01 May 2026· Updated 01 May 2026
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lullabytrust.org.uk
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Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.210.118

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

arnold.ns.cloudflare.com.chloe.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
412 ms10%
Speed Index
536 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
304 KB
145 requests

Image Optimization

Lazy LoadWebPResponsiveUploadcare
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
lullabytrustCustom

Technology Stack

23 Technologies Detected

Plugins

14
Donation For Woocommerce
WooCommerce
Aco Woo Dynamic PricingSfwd LmsTranslatepress MultilingualH5PLearndash Groups Plus
Woocommerce Payments
Woocommerce Gateway Stripe
Gravity Forms
Woocommerce Google Analytics Integration
Gravityformsturnstile
Yoast SEO
Gravity Forms

Analytics

2
Google Analytics
Google Analytics 4

Frameworks

1
Angular

Libraries

1
jQueryv3.6.0

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

A83/100
25
5
0
Meta Tags9/15
Content11/12
Headings8/8
Technical25/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
L
lullabytrust.org.uklullabytrust.org.uk

Home | The Lullaby Trust

The Lullaby Trust is a charity dedicated to keeping babies safe and grieving families supported. We give families a safer start to life...

Title Length24 chars

Recommended: 50-60 chars (~145px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    11 URLs

    11 sub-sitemaps

    robots.txt

    29 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    29/100
    Needs Work
    9 8 1

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    4/25
    Schema Data
    4/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:3,112
    Token eff.:Poor Structure
    Sections/1K:0.6
    Depth:1/5

    Structured Data

    4 JSON-LD
    WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 6.5w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    68/100
    11
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    9/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    73/100
    A+
    31 mg
    CO₂e / view
    303.7 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    35 mg
    vs
    Returning (cached)
    18 mg
    Annual (10K/mo)
    3.7 kg
    Emission Segments
    Data Center
    2 mg
    Network
    9 mg
    Device
    20 mg
    Resource Breakdown
    Images
    252.0 KB
    HTML
    51.7 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    WAF

    64d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    05.04.2026

    Valid Until

    04.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    lullabytrust.org.uk*.lullabytrust.org.uk

    SHA-256 Fingerprint

    BC:06:D3:F2:ED:28:79:54:02:FA:B3:6B:44:75:BC:C3:DD:1A:37:5D...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
    cf-cache-status
    BYPASS
    cf-edge-cache
    cache,platform=wordpress
    cf-ray🇮🇹 Milan
    9f5011890c5abac7-MXP
    content-encoding
    zstd
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    lullabytrust-org-uk.mail.protection.outlook.com

    Domain Information

    lullabytrust.org.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly3 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=100%, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    Rouna

    WCAG Partial
    79/100
    Readability
    /30
    23/30

    20px · LH 1.30

    Hierarchy
    /20
    16/20

    2.6x ratio · ✓ H1→H6

    WCAG
    /25
    20/25

    3.95:1 min contrast

    Performance
    /25
    20/25

    1 font · 2 req

    Heading Font

    Rouna

    Sans52px

    Body Font

    Rouna

    Sans20px

    Contrast Ratio

    3.95:1

    1 issue

    Reading Comfort

    ~38 CPL

    Narrow lines
    52px
    h1
    48px
    h2
    58px
    h3
    20px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 4.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.6x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsFluid Type (rem)Flesch 66

    Color Palette

    6 unique colors
    Light
    #ffffff
    Background· 62.4%
    #fde00a
    Primary· 14%
    #fdf4e3
    Accent· 10.5%
    #815a7f
    Secondary· 7.3%
    #bebcae
    Secondary· 5.4%
    #fbefbb
    Accent· 0.4%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    6
    Async
    4
    Defer

    Top Script Sources

    lullabytrust.org.uk(9)googletagmanager.com(3)unpkg.com(2)cdn.fundraiseup.com(1)ajax.googleapis.com(1)

    Website Identity

    Home - The Lullaby Trust

    The Lullaby Trust is a charity dedicated to keeping babies safe and grieving families supported. We give families a safer start to life...

    0808 802 6869
    www.lullabytrust.org.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en

    Sponsored

    Last analyzed: 01 May 2026 at 16:13

    Historical Analysis & Change Tracking