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loyaltylobby.com

https://loyaltylobby.com· First analyzed 01 May 2026· Updated 01 May 2026
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loyaltylobby.com
Desktop screenshot of loyaltylobby.com
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Mobile

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Hosting Provider

cloudflare.com

IP Address

172.66.149.108

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gail.ns.cloudflare.com.kobe.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
372 ms10%
Speed Index
484 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.3 MB
146 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
LoyaltyLobby Themev12.0.6Custom
by LoyaltyLobby
View Theme

SEO Analysis

B78/100
24
6
1
Meta Tags9/15
Content6/12
Headings8/8
Technical22/25
E-E-A-T7/7
Images4/7
Links2/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
L
loyaltylobby.comloyaltylobby.com

British Airways Extension-Gate Chaos Continues: Members Downgraded ...

It has not been a good past week with the IAG Loyalty and British Airways The Club, after the airline rolled out tier renewals for 2026.

Title truncated.
Title Length108 chars

Recommended: 50-60 chars (~679px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (1)

  • Title is too long (108 chars, ~679px). Will be truncated in search results.

Crawlability

Sitemap
robots.txt

62 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100
Poor
5 11 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D46/100
Bot Access
10/25
Machine Read.
7/25
Schema Data
13/25
Citation
16/25

AI Bot Access

3/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:2,640
Token eff.:Optimal

Structured Data

3 JSON-LD
NewsArticle×1.2Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary386w
Descriptive Headingsavg 3w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
62/100
9
Passed
7
Critical
2
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
33/100
F
445 mg
CO₂e / view
4.3 MB
Page Weight
15%
Cleaner Than
New Visitor
509 mg
vs
Returning (cached)
254 mg
Annual (10K/mo)
53.4 kg
Emission Segments
Data Center
22 mg
Network
131 mg
Device
292 mg
Resource Breakdown
JavaScript
205.0 KB
Images
3.8 MB
CSS
99.4 KB
Fonts
3.9 KB
HTML
44.7 KB
Other
142.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

51%Poor
Interactive

HTTPS

WAF

36d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.03.2026

Valid Until

07.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

loyaltylobby.com*.loyaltylobby.com

SHA-256 Fingerprint

55:D0:51:D4:45:89:88:84:CB:68:B1:67:B5:33:B0:0C:47:48:9B:94...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-store)
cf-cache-status
HIT
cf-edge-cache
cache,platform=wordpress
cf-ray
9f4f95dbdfb07501-BOS
content-encoding
Brotli(br)
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt4.aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

loyaltylobby.com

Domain Age
14y 8m

Created

13.08.2011

Expires

13.08.2030

Last Updated

05.08.2025

Registrar

NameCheap, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly11 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, user-scalable=yes
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Roboto

WCAG Partial
80/100
Readability
/30
26/30

16px · LH 1.50

Hierarchy
/20
19/20

2.62x ratio · ✓ H1→H6

WCAG
/25
17/25

2.61:1 min contrast

Performance
/25
18/25

System fonts

Heading Font

Roboto

Sans42px

Body Font

Roboto

Sans16px

Contrast Ratio

2.61:1

10 issues

Reading Comfort

~40 CPL

Narrow lines
42px
h1
16px
h2
25px
h3
18px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 2.6:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)

Color Palette

11 unique colors
18.9:1 AAA Light
#ffffff
Primary· 42.4%
#131013
Secondary· 7.6%
#906c56
Secondary· 9.2%
#cab5b4
Secondary· 5.7%
#91422f
Accent· 5.5%
#2f353d
Secondary· 4.7%
#b59c90
Secondary· 4.1%
#7d95a9
Secondary· 4%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

1

User behavior and product analytics

Advertising

2

Ad platforms and retargeting pixels

Social Media

2

Social widgets and sharing tools

3

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google AdSenseGoogle Ad Manager

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
13
Async
3
Defer

Top Script Sources

loyaltylobby.com(4)pagead2.googlesyndication.com(3)assets.mailerlite.com(3)cse.google.com(2)connect.facebook.net(2)

Website Identity

LoyaltyLobby

It has not been a good past week with the IAG Loyalty and British Airways The Club, after the airline rolled out tier renewals for 2026.

loyaltylobby.com/
14 years old
Location detected: 🇨🇦 Canadavia ip
NameCheap, Inc.📧 Google Workspaceen-US

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Last analyzed: 01 May 2026 at 14:49

Historical Analysis & Change Tracking