lothianbuses.com

https://lothianbuses.com· First analyzed 09 May 2026· Updated 09 May 2026

Export

lothianbuses.com

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

zod.ns.cloudflare.com.leah.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

624 ms10%

Speed Index

811 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.9 MB

169 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

lothian-baseCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

22 Technologies Detected

Plugins

Document Library Pro Filebird

WooCommerce

Woocommerce Gateway Paypal Powered By Braintree

Search By Algolia Instant Relevant Results

Elementor

Ultimate Post Kit Ubermenu

Libraries

Underscore.js Moment.js

CSS Frameworks

Other

Icon Libraries

Fonts

Analytics

CDN

SEO Analysis

C66/100

Meta Tags7/15

Content3/12

Headings3/8

Technical24/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

lothianbuses.comlothianbuses.com

Home - Lothian Buses

Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 b...

Description truncated.

Title Length20 chars

Recommended: 50-60 chars (~124px / 580px)

Description Length325 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (4 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

12 rules

Local SEO

Local Search Readiness

17/100

Poor

5 11 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

4/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:955

Token eff.:Optimal

Structured Data

4 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

510 mg

CO₂e / view

4.9 MB

Page Weight

15%

Cleaner Than

New Visitor

583 mg

Returning (cached)

291 mg

Annual (10K/mo)

61.2 kg

Emission Segments

Data Center

25 mg

Network

150 mg

Device

335 mg

Resource Breakdown

JavaScript

608.3 KB

Images

3.8 MB

CSS

490.6 KB

Fonts

2.9 KB

HTML

56.9 KB

Green Hosting Verified

WP Engine

Provider Match

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

85%Very Good

Critical / Transactional

HTTPS

WAF

69d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.lothianbuses.com

SHA-256 Fingerprint

ED:D8:5C:0E:E4:79:FF:CB:7F:AA:19:D6:3E:7B:85:2A:0C:51:DD:48...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

9f912a785de03636-FRA

content-encoding

⚡ Brotli(br)

content-security-policy

frame-ancestors 'self' http://www.rslcontent.co.uk;

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (3)

mx30.mailspamprotection.com

mx10.mailspamprotection.com

mx20.mailspamprotection.com

Domain Information

lothianbuses.com

Domain Age

25y 5m

Created

29.11.2000

Expires

29.11.2026

Last Updated

28.11.2025

Registrar

Tucows Domains Inc.

DNSSEC

Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner

CookieYes

GDPR Indicators

Cookie consent banner detected

CMP: CookieYes

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly226 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Lato

WCAG Partial

50/100

Readability

/30

22/30

14px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

10/25

1.15:1 min contrast

Performance

/25

11/25

1 font · 8 req

Heading Font

Lato

Sans

Body Font

Lato

Sans14px

Contrast Ratio

1.15:1

17 issues

Reading Comfort

Single Font Family

left aligned

32px

20px

18px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 1 font families keeps load times fast.

GGoogle Fonts

Color Palette

7 unique colors

Light

#efefef

Background· 26.7%

#8d1713

Accent· 17.1%

#ffffff

Primary· 0%

#d3d4c8

Secondary· 15.8%

#7a4643

Secondary· 10.7%

#70130c

Accent· 9.1%

#b8a39c

Secondary· 4.9%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookieYesSMB

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

lothianbuses.com(16)cdn-cookieyes.com(2)googletagmanager.com(1)local(1)

Website Identity

Home - Lothian Buses

Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical jo

www.lothianbuses.com/

25 years old

Location detected: 🇺🇸 United Statesvia ip

Tucows Domains Inc.en-GB

Social Profiles

Facebook X (Twitter)Instagram

Sponsored

Last analyzed: 09 May 2026 at 13:49

Historical Analysis & Change Tracking