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lothianbuses.com

https://lothianbuses.com· First analyzed 09 May 2026· Updated 09 May 2026
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lothianbuses.com
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Mobile

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Hosting Provider

wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

zod.ns.cloudflare.com.leah.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
624 ms10%
Speed Index
811 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.9 MB
169 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
lothian-baseCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

SEO Analysis

C66/100
20
7
2
Meta Tags7/15
Content3/12
Headings3/8
Technical24/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
L
lothianbuses.comlothianbuses.com

Home - Lothian Buses

Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 b...

Description truncated.
Title Length20 chars

Recommended: 50-60 chars (~124px / 580px)

Description Length325 chars

Recommended: 120-160 chars

Issues (2)

  • Very thin content (4 words). Search engines need substantial content for ranking.
  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

12 rules

Local SEO

Local Search Readiness

17/100
Poor
5 11 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
4/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:955
Token eff.:Optimal

Structured Data

4 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
83/100
13
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
510 mg
CO₂e / view
4.9 MB
Page Weight
15%
Cleaner Than
New Visitor
583 mg
vs
Returning (cached)
291 mg
Annual (10K/mo)
61.2 kg
Emission Segments
Data Center
25 mg
Network
150 mg
Device
335 mg
Resource Breakdown
JavaScript
608.3 KB
Images
3.8 MB
CSS
490.6 KB
Fonts
2.9 KB
HTML
56.9 KB
Green Hosting Verified
WP Engine
Provider Match
6 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

85%Very Good
Critical / Transactional

HTTPS

WAF

69d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.lothianbuses.com

SHA-256 Fingerprint

ED:D8:5C:0E:E4:79:FF:CB:7F:AA:19:D6:3E:7B:85:2A:0C:51:DD:48...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9f912a785de03636-FRA
content-encoding
Brotli(br)
content-security-policy
frame-ancestors 'self' http://www.rslcontent.co.uk;
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

45

SPF
DKIM
DMARC

MX Records (3)

mx30.mailspamprotection.com
mx10.mailspamprotection.com
mx20.mailspamprotection.com

Domain Information

lothianbuses.com

Domain Age
25y 5m

Created

29.11.2000

Expires

29.11.2026

Last Updated

28.11.2025

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly226 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Lato

WCAG Partial
50/100
Readability
/30
22/30

14px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
10/25

1.15:1 min contrast

Performance
/25
11/25

1 font · 8 req

Heading Font

Lato

Sans

Body Font

Lato

Sans14px

Contrast Ratio

1.15:1

17 issues

Reading Comfort

Single Font Family

left aligned
32px
h2
20px
h3
18px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 1 font families keeps load times fast.

Color Palette

7 unique colors
Light
#efefef
Background· 26.7%
#8d1713
Accent· 17.1%
#ffffff
Primary· 0%
#d3d4c8
Secondary· 15.8%
#7a4643
Secondary· 10.7%
#70130c
Accent· 9.1%
#b8a39c
Secondary· 4.9%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

2

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
1
Async
4
Defer

Top Script Sources

lothianbuses.com(16)cdn-cookieyes.com(2)googletagmanager.com(1)local(1)

Website Identity

Home - Lothian Buses

Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical jo

Location detected: 🇺🇸 United Statesvia ip
Tucows Domains Inc.en-GB

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Last analyzed: 09 May 2026 at 13:49

Historical Analysis & Change Tracking