insurancecouncil.com.au

https://insurancecouncil.com.au· First analyzed 08 May 2026· Updated 08 May 2026

Export

Mobile

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Hosting Provider

Cloudflare

cloudflare.com

IP Address

188.114.97.3

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

CloudFlare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

rick.ns.cloudflare.com.gail.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

703 ms10%

Speed Index

914 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.3 MB

23 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

genesis-insurancecaCustom

Technology Stack

23 Technologies Detected

Plugins

Wp Megamenu

Elementor

Google Analytics Premium

Elementor

Easy Social Share Buttons3

Libraries

Analytics

UI Components

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Email Marketing

CDN

SEO Analysis

B70/100

Meta Tags11/15

Content3/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness2/4

Mobile3/4

Indexability3/3

insurancecouncil.com.auinsurancecouncil.com.au

Home - Insurance Council of Australia

The Insurance Council of Australia is the representative body of the general insurance industry in Australia.

Title Length37 chars

Recommended: 50-60 chars (~221px / 580px)

Description Length109 chars

Recommended: 120-160 chars

Issues (3)

• Very thin content (6 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (35/57) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F36/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

2/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:798

Token eff.:Optimal

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

56/100

342 mg

CO₂e / view

3.3 MB

Page Weight

30%

Cleaner Than

New Visitor

391 mg

Returning (cached)

195 mg

Annual (10K/mo)

41.0 kg

Emission Segments

Data Center

17 mg

Network

100 mg

Device

225 mg

Resource Breakdown

JavaScript

3.3 KB

Images

1.9 MB

CSS

1.3 MB

Fonts

1.1 KB

HTML

80.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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A+

Security Score

91%Excellent

Interactive

HTTPS

WAF

60d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

08.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

insurancecouncil.com.au*.insurancecouncil.com.au

SHA-256 Fingerprint

36:40:3E:87:44:E2:81:AE:7A:59:DA:96:3D:5F:D5:2A:B3:BF:3B:87...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray

9f8bb01b2c0a456e-SJC

content-encoding

zstd

content-security-policy

default-src 'self' 'unsafe-inline' 'unsafe-eval' https: data...

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

insurancecouncil-com-au.mail.protection.outlook.com

Domain Information

insurancecouncil.com.au

Last Updated

26.11.2025

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly103 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Inter

WCAG Partial

62/100

Readability

/30

18/30

22px · LH 1.18

Hierarchy

/20

7/20

WCAG

/25

19/25

3.58:1 min contrast

Performance

/25

18/25

1 font · 4 req

Heading Font

Inter

Sans

Body Font

Inter

Sans22px

Contrast Ratio

3.58:1

1 issue

Reading Comfort

~38 CPL

Narrow lines

44px

22px

17px

22px

✅ Excellent readability: 22px body text is ideal for all devices.

⚠️ Tight line spacing (1.18). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 3.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts Buy on MyFonts

Color Palette

12 unique colors

4.28:1 AA Large Dark

#777b7c

Other· 27%

#ffffff

Text· 10.7%

#0e2637

Primary· 6.6%

#7a6161

Secondary· 6.1%

#346258

Secondary· 6%

#29303c

Secondary· 5.9%

#2d454c

Secondary· 5.6%

#447064

Secondary· 4.9%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

Google Tag ManagerFree

User behavior and product analytics

Sponsored

Scripts & Styles

4 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(1)insurancecouncil.com.au(1)static.cloudflareinsights.com(1)

Website Identity

Insurance Council of Australia

Organization

The Insurance Council of Australia is the representative body of the general insurance industry in Australia.

insurancecouncil.com.au/

Location detected: 🇦🇺 Australiavia tld

Domain Directors Pty Ltd trading as Instra📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)LinkedIn YouTube

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Last analyzed: 08 May 2026 at 21:52

Historical Analysis & Change Tracking