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insulationinstitute.org

https://insulationinstitute.org· First analyzed 20 May 2026· Updated 20 May 2026
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insulationinstitute.org
Desktop screenshot of insulationinstitute.org
Mobile screenshot of insulationinstitute.org
Mobile

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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

104.197.245.216

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Council Bluffs, United States

ASN

AS396982

Organization

Google Cloud (us-central1)

Server

Nginx

CDN

CDN

Nameservers

ns48.worldnic.com.ns47.worldnic.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
135 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
naimaCustom

Technology Stack

27 Technologies Detected

Plugins

9
Header Footer Elementor
Cookie NoticeSearch Filter
Elementor
Ultimate Post
Elementor
Download MonitorAjax Search Pro
Yoast SEO

CSS Frameworks

3
Bootstrap
Tailwind CSS
Chakra UI

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

2
jQueryv1.12.4
jQuery UI

UI Components

2
SwiperSlick Carousel

Other

1
Lottie

Other

1
Modernizr

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Web Servers

1
Nginx

SEO Analysis

B77/100
22
3
2
Meta Tags15/15
Content3/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images1/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
I
insulationinstitute.orginsulationinstitute.org

Insulation Institute: Fiberglass & Mineral Wool Insulation

Our Association provides professionals and homeowners resources for fiberglass & mineral wool insulation, insulation R values, and building codes.

Title Length58 chars

Recommended: 50-60 chars (~334px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (7 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (29/32) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

3 rules

Local SEO

Local Search Readiness

28/100
Needs Work
8 9

Sponsored

AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:692
Token eff.:Optimal

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
49/100
C
191 mg
CO₂e / view
1.8 MB
Page Weight
50%
Cleaner Than
New Visitor
218 mg
vs
Returning (cached)
109 mg
Annual (10K/mo)
22.9 kg
Emission Segments
Data Center
9 mg
Network
56 mg
Device
126 mg
Resource Breakdown
JavaScript
392.9 KB
Images
926.6 KB
CSS
538.7 KB
HTML
33.9 KB
Green Hosting Verified
Google Cloud
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

44d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

04.04.2026

Valid Until

03.07.2026

Subject Alternative Names (1)

insulationinstitute.org

SHA-256 Fingerprint

C5:5A:BC:C3:8E:A5:C2:81:C4:97:2A:63:93:37:29:85:FD:6F:29:61...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🟡 600s(max-age=600, must-revalidate)
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
date
Wed, 20 May 2026 14:52:05 GMT
link
<https://insulationinstitute.org/wp-json/>; rel="https://api...
server
nginx
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (4)

mx003.netsol.xion.oxcs.net
mx004.netsol.xion.oxcs.net
mx001.netsol.xion.oxcs.net
mx002.netsol.xion.oxcs.net

Domain Information

insulationinstitute.org

Domain Age
13y 9m

Created

07.08.2012

Expires

07.08.2026

Last Updated

13.06.2024

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly98 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica

WCAG Partial
79/100
Readability
/30
23/30

18px · LH 1.67

Hierarchy
/20
19/20

2.22x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
20/25

1 font · 1 req

Heading Font

Helvetica

Sans40px

Body Font

Helvetica

Sans18px

Contrast Ratio

1:1

42 issues

Reading Comfort

~36 CPL

Narrow lines
40px
h1
60px
h2
18px
p
Perfect Fifth
Scale

✅ Excellent readability: 18px body text is ideal for all devices.

❌ Very complex text: Flesch score 15/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 42 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 15

Color Palette

13 unique colors
5.17:1 AA Dark
#242527
Other· 24.4%
#949699
Other· 15.8%
#04477c
Primary· 10%
#a1bd8d
Secondary· 4.7%
#1b354c
Secondary· 2.5%
#364f65
Secondary· 1.1%

Business & Marketing Stack

6 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

4

Categories

6

Total Tools

1

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

20 Resources

20
Scripts
0
Styles
9
Async
0
Defer

Top Script Sources

insulationinstitute.org(5)snap.licdn.com(4)googletagmanager.com(2)connect.facebook.net(2)js.hs-banner.com(1)

Website Identity

Insulation Institute

Organization

Insulation Institute

sfitzgerald-redd@naima.org
703-684-0084
13 years old
Location detected: 🇺🇸 United Statesvia ip
Network Solutions, LLCen-US

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Last analyzed: 20 May 2026 at 14:52

Historical Analysis & Change Tracking