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instituteofcustomerservice.com

https://instituteofcustomerservice.com· First analyzed 11 May 2026· Updated 11 May 2026
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instituteofcustomerservice.com
Desktop screenshot of instituteofcustomerservice.com
Mobile screenshot of instituteofcustomerservice.com
Mobile

Sponsored

Hosting Provider

UKS

IP Address

77.75.124.173

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS42831

Organization

UKS

Server

Nginx

Nameservers

ns2.firstline-it.com.ns0.firstline-it.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
743 ms10%
Speed Index
966 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.4 MB
91 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPress
Infrastructure
Hosting
UKS

Technology Stack

29 Technologies Detected

Plugins

16
Js_Composer
Add To Cart Direct Checkout For Woocommerce
Cookie NoticeEdwiser Bridge SsoEdwiser Bridge
Free Downloads Woocommerce Pro
Mec Virtual EventsMec Waiting ListSvg SupportWp User Avatar
Woocommerce Memberships
Woocommerce Gateway Stripe
Total Theme Core
WP Rocket
WooCommerce
Yoast SEO

Libraries

3
jQueryv3.7.1
jQuery UI
Animate.css

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Fancybox

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Web Servers

1
Nginxv1.20.1

Languages

1
PHPv8.3.8

SEO Analysis

A84/100
25
7
0
Meta Tags15/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links4/5
URL5/5
Social4/5
Freshness4/4
Mobile1/4
Indexability3/3
I
instituteofcustomerservice.cominstituteofcustomerservice.com

Institute of Customer Service ⋆ Inspiring a Service Nation

The independent professional membership body for customer service, driving business performance through service excellence

Title Length58 chars

Recommended: 50-60 chars (~344px / 580px)

Description Length122 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    19 URLs

    19 sub-sitemaps

    robots.txt

    13 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    6 12

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    8/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:2,335
    Token eff.:Optimal
    Sections/1K:0.9
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary209w
    Descriptive Headingsavg 7w
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    89/100
    14
    Passed
    0
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    13/100
    F
    431 mg
    CO₂e / view
    3.4 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    492 mg
    vs
    Returning (cached)
    246 mg
    Annual (10K/mo)
    51.7 kg
    Emission Segments
    Data Center
    96 mg
    Network
    103 mg
    Device
    231 mg
    Resource Breakdown
    JavaScript
    841.2 KB
    Images
    835.5 KB
    CSS
    1.5 MB
    Fonts
    1.8 KB
    HTML
    261.5 KB
    Other
    7.7 KB
    Green Hosting Not Verified
    UKS
    9 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    6d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    ZeroSSL

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-384 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    16.02.2026

    Valid Until

    17.05.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    instituteofcustomerservice.comwww.instituteofcustomerservice.com

    SHA-256 Fingerprint

    17:B9:EF:0F:4B:BF:1E:D3:7E:CF:C6:9B:84:DD:C7:E3:82:EC:26:F0...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    content-type
    text/html; charset=UTF-8
    date
    Mon, 11 May 2026 08:49:18 GMT
    last-modified
    Mon, 11 May 2026 08:37:33 GMT
    server
    nginx/1.20.1
    x-powered-by
    PHP/8.3.8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    45

    SPF
    DKIM
    DMARC

    MX Records (1)

    mx1.instituteofcustomerservice.com

    Domain Information

    instituteofcustomerservice.com

    Domain Age
    23y 5m

    Created

    17.12.2002

    Expires

    17.12.2027

    Last Updated

    17.12.2025

    Registrar

    Register SPA

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    79/100
    Mobile Friendly7 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Moderustic + Noto Sans

    WCAG Partial
    72/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    19/20

    7x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1.04:1 min contrast

    Performance
    /25
    16/25

    3 fonts · 1 req

    Heading Font

    Moderustic

    Sans112px

    Body Font

    Noto Sans

    Sans16px

    Contrast Ratio

    1.04:1

    3 issues

    Reading Comfort

    ~53 CPL

    Optimal (45–75)
    112px
    h1
    38px
    h2
    28px
    h3
    28px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~53 chars/line (ideal 45–75 CPL).

    ❌ Very complex text: Flesch score 16/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 16

    Color Palette

    12 unique colors
    Light
    #aeb9ae
    Other· 2%
    #b2c5cd
    Secondary· 24.900000000000002%
    #fffffb
    Background· 20.200000000000003%
    #17505b
    Primary· 15.8%
    #96b2bb
    Secondary· 10.6%
    #2cb49e
    Accent· 7%
    #80aeaa
    Secondary· 6.1%
    #5c7a71
    Secondary· 3.9%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    4

    Categories

    4

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    23 Resources

    13
    Scripts
    10
    Styles
    3
    Async
    2
    Defer

    Top Script Sources

    instituteofcustomerservice.com(3)snap.licdn.com(1)js-na1.hs-scripts.com(1)js.hs-banner.com(1)js.usemessages.com(1)

    Website Identity

    Institute of Customer Service

    Institute of Customer Service

    Organization

    Institute of Customer Service

    www.instituteofcustomerservice.com/
    23 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    Register SPAen-GB

    Social Profiles

    X (Twitter)LinkedIn

    Sponsored

    Last analyzed: 11 May 2026 at 08:49

    Historical Analysis & Change Tracking