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instituteforpr.org

https://instituteforpr.org· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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instituteforpr.org
Desktop screenshot of instituteforpr.org
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Mobile

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Hosting Provider

aws.amazon.com

IP Address

44.214.72.169

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Apache

Nameservers

ns12.dnsmadeeasy.com.ns10.dnsmadeeasy.com.ns13.dnsmadeeasy.com.ns15.dnsmadeeasy.com.+2 more

Performance

74

Core Web Vitals

Weight

First Contentful Paint
4.3 s10%
Speed Index
5.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
8.5 MB
118 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPressv6.8.1
Infrastructure
Hosting
Amazon Web Services (AWS)

SEO Analysis

A83/100
26
4
2
Meta Tags11/15
Content10/12
Headings3/8
Technical24/25
E-E-A-T7/7
Images4/7
Links4/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
I
instituteforpr.orginstituteforpr.org

Institute for PR Home Page - Institute for Public Relations

Learn More

Title Length59 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length10 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (27/31) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

24 URLs

24 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

7/100
Poor
2 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D58/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
10/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:509
Token eff.:Optimal
Sections/1K:9.8
Depth:1/5

Structured Data

6 JSON-LD
Article×1.2Person×1.3(min)Organization×1.1(min)WebSiteSearchAction

Citation Readiness

Opening Summary29w
Descriptive Headingsavg 4.3w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
12
Passed
7
Critical
1
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
36/100
F
882 mg
CO₂e / view
8.5 MB
Page Weight
5%
Cleaner Than
New Visitor
1.01 g
vs
Returning (cached)
504 mg
Annual (10K/mo)
105.8 kg
Emission Segments
Data Center
43 mg
Network
259 mg
Device
580 mg
Resource Breakdown
JavaScript
461.9 KB
Images
540.6 KB
CSS
7.5 MB
Fonts
2.3 KB
HTML
32.4 KB
Other
17.9 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
7 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

205d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.10.2025

Valid Until

21.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (4)

instituteforpr.org*.instituteforpr.cominstituteforpr.com*.instituteforpr.org

SHA-256 Fingerprint

B3:C7:1B:21:6C:55:81:F1:06:CD:BA:A3:24:C0:27:9C:07:32:18:2A...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-length
32897
content-type
text/html; charset=UTF-8
date
Thu, 30 Apr 2026 15:04:15 GMT
last-modified
Thu, 30 Apr 2026 14:36:05 GMT
server
Apache/2.4.62 (Debian)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

instituteforpr-org.mail.protection.outlook.com

Domain Information

instituteforpr.org

Domain Age
21y 3m

Created

08.01.2005

Expires

08.01.2035

Last Updated

30.08.2025

Registrar

BRANDON GRAY INTERNET SERVICES INC. (dba "NameJuice.com")

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly20 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

tahoma

WCAG Partial
63/100
Readability
/30
25/30

23px · LH 1.65

Hierarchy
/20
7/20
WCAG
/25
15/25

1:1 min contrast

Performance
/25
16/25

2 fonts · 8 req

Heading Font

tahoma

Sans

Body Font

tahoma

Sans23px

Contrast Ratio

1:1

3 issues

Reading Comfort

Single Font Family

left aligned
21px
h2
34px
h3
16px
h4
23px
p
Minor Second
Scale

✅ Excellent readability: 23px body text is ideal for all devices.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

7 unique colors
Light
#ffffff
Background· 35.8%
#02072f
Primary· 33.2%
#b9af8d
Secondary· 6.7%
#14182d
Secondary· 5.5%
#7c685b
Secondary· 4.7%
#e8e1c0
Secondary· 2.3%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Google AdSense

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
6
Async
0
Defer

Top Script Sources

instituteforpr.org(13)googletagmanager.com(3)pagead2.googlesyndication.com(2)google-analytics.com(1)a.mailmunch.co(1)

Website Identity

Institute for Public Relations

Person

Learn More

Location detected: 🇺🇸 United Statesvia ip
BRANDON GRAY INTERNET SERVICES INC. (dba "NameJuice.com")📧 Microsoft 365en-US

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Last analyzed: 30 Apr 2026 at 15:04

Historical Analysis & Change Tracking