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insiderone.com

https://insiderone.com· First analyzed 02 May 2026· Updated 02 May 2026
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insiderone.com
Desktop screenshot of insiderone.com
Mobile screenshot of insiderone.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.64.144.139

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

eva.ns.cloudflare.com.eric.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
668 ms10%
Speed Index
868 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
14 MB
250 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.3
cms
InsiderOne Themev1.0Custom
by Insider dev team
View Theme

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

23 Technologies Detected

Plugins

6
Webtoffee Gdpr Cookie Consent
WPML
WPML
Yoast SEO
Elementor
WPML

Analytics

3
Google Analytics
Facebook Pixel
Hotjar

Other

2
GSAPLottie

CSS Frameworks

2
Tailwind CSS
Ant Design

Advertising

2
Google AdsLinkedIn Ads

Libraries

1
jQueryv3.7.1

UI Components

1
Swiper

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Customer Support

1
Zendesk

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

A87/100
26
3
1
Meta Tags15/15
Content10/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
I
insiderone.cominsiderone.com

Insider One | #1 Platform for AI-Powered Customer Engagement

Insider One is the #1 Customer Engagement AI Platform for marketing teams. Unify CDP, personalization & journey orchestration to engage customers everywhere.

Title Length60 chars

Recommended: 50-60 chars (~372px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (273/275) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

15 URLs

15 sub-sitemaps

robots.txt

28 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100
Needs Work
7 12

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
6/25
Schema Data
8/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:4,261
Token eff.:Poor Structure
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary23w
Descriptive Headingsavg 2.1w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
65/100
12
Passed
4
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
F
1.44 g
CO₂e / view
14.0 MB
Page Weight
5%
Cleaner Than
New Visitor
1.65 g
vs
Returning (cached)
825 mg
Annual (10K/mo)
173.2 kg
Emission Segments
Data Center
71 mg
Network
424 mg
Device
949 mg
Resource Breakdown
JavaScript
559.3 KB
Images
8.2 MB
CSS
350.7 KB
Fonts
129.3 KB
HTML
60.3 KB
Other
4.7 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

66%Fair
Interactive

HTTPS

WAF

79d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

21.04.2026

Valid Until

20.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

insiderone.com*.insiderone.com

SHA-256 Fingerprint

A9:0B:B3:27:F1:88:9F:DA:10:05:AB:AD:72:A8:90:79:9D:B4:FA:D1...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
6251
cf-cache-status
HIT
cf-cache-tag
useinsider-wordpress
cf-ray🇫🇷 Paris
9f53c14b2b117f98-CDG
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (4)

alt2.emea.email.fireeyecloud.com
alt3.emea.email.fireeyecloud.com
primary.emea.email.fireeyecloud.com
alt1.emea.email.fireeyecloud.com

Domain Information

insiderone.com

Domain Age
24y 7m

Created

09.10.2001

Expires

09.10.2026

Last Updated

13.05.2024

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly40 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Red Hat Display + Figtree

WCAG AA
78/100
Readability
/30
23/30

16px · LH 1.50

Hierarchy
/20
17/20

2.5x ratio · ✓ H1→H6

WCAG
/25
22/25

4.9:1 min contrast

Performance
/25
16/25

2 fonts · 10 req

Heading Font

Red Hat Display

Sans40px

Body Font

Figtree

Sans16px

Contrast Ratio

4.9:1

WCAG AA (≥4.5:1)

Reading Comfort

~40 CPL

Narrow lines
40px
h1
40px
h2
24px
h3
16px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.9:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 27

Color Palette

8 unique colors
Dark
#18181a
Primary· 37.7%
#eae9e5
Background· 15.3%
#f44525
Primary· 11.4%
#433131
Secondary· 10.6%
#771111
Accent· 6.8%
#c53421
Accent· 6.1%
#cd8d79
Secondary· 5.4%

Business & Marketing Stack

4 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

3

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

28 Resources

18
Scripts
10
Styles
0
Async
13
Defer

Top Script Sources

insiderone.com(12)js.hsforms.net(1)cdn.jsdelivr.net(1)js.hs-scripts.com(1)cdnjs.cloudflare.com(1)

Website Identity

Insider One

Insider One

Organization

Insider One is the #1 Customer Engagement AI Platform for marketing teams. Unify CDP, personalization & journey orchestration to engage customers everywhere.

insiderone.com/
24 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLCen

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Last analyzed: 02 May 2026 at 02:57

Historical Analysis & Change Tracking